Datenqualität und
Stammdatenmanagement –
Ist ihr Unternehmen reif dafür?
Dr. Peter Mayer
Walldorf, 20. Mai 2015
SAP-Infotag Stammdatenmanagement
© BEI St. Gallen – Walldorf, 20. Mai, P. Mayer / 2
Business Engineering InstituteA spin-off of the University of St. Gallen
St. GallenHEADQUARTERS
2003FOUNDATION
Prof. Dr. Österle CHAIRMAN
Thomas ZerndtCEO
DivisionsCORPORATE DATA QUALITY MANAGEMENT
SOURCING IN THE FINANCIAL INDUSTRY
INDEPENDENT LIVING
© BEI St. Gallen – Walldorf, 20. Mai, P. Mayer / 3
The Competence Center Corporate Data Quality
(CC CDQ) comprises 30 partner companies
NB: Overview comprises both
current and past research partner companies.
ABB LTD. AO FOUNDATION ASTRAZENECA PLC BAYER AG BEIERSDORF AG
CORNING CABLE SYSTEMS
GMBHDAIMLER AG DB NETZ AG
DRÄGERWERK AG & CO.
KGAAE.ON SE
ERICSSON AB ETA SA FESTO AG & CO. KG HEWLETT-PACKARD GMBH IBM DEUTSCHLAND GMBH
KION INFORMATION
MANAGEMENT SERVICE
GMBH
MERCK KGAAMIGROS-
GENOSSENSCHAFTS-BUNDNESTLÉ SA NOVARTIS PHARMA AG
OSRAM GMBH ROBERT BOSCH GMBH SAP AGSCHWEIZERISCHE
BUNDESBAHNEN SBBSCHAEFFLER AG
SIEMENS ENTERPRISE
COMMUNICATIONS GMBH &
CO. KG
SWISSCOM AGSYNGENTA CROP
PROTECTION AG
TELEKOM DEUTSCHLAND
GMBHZF FRIEDRICHSHAFEN AG
© BEI St. Gallen – Walldorf, 20. Mai, P. Mayer / 4
Datenqualität und
Stammdatenmanagement
Ist ihr Unternehmen reif dafür?
Was heisst reif ?
© BEI St. Gallen – Walldorf, 20. Mai, P. Mayer / 5
The CDQ Framework structures the design areas for
effective Master Data Management
Strategy
Strategy
System
Applications
Data Architecture
local global
Organization
Controlling
Processes and
Methods
Organization and
People
© BEI St. Gallen – Walldorf, 20. Mai, P. Mayer / 6
Strategy
Strategy
System
Applications
Data Architecture
local global
OrganizationControlling
Processes and
Methods
Organization and
People
An MDM strategy prevents from a purely reactive mode
Mandate
Business Goals
Objectives
Value Contribution
Scope
Strategic Roadmap
The whole organization needs to commit
to the MDM strategy
© BEI St. Gallen – Walldorf, 20. Mai, P. Mayer / 7
Strategy
Strategy
System
Applications
Data Architecture
local global
OrganizationControlling
Processes and
Methods
Organization and
People
The establishment of a controlling system is
fundamental for the performance monitoring
Maturity Assessment
Progress Monitoring
Benchmarking
KPI System
Measurement Methods
Cockpit
Integration in Target Systems
The performance of the organization
and business critical data defects need
to be controlled using data quality
indicators!
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Strategy
Strategy
System
Applications
Data Architecture
local global
OrganizationControlling
Processes and
Methods
Organization and
People
Data Governance defines roles, tasks, responsibilities
and the organizational setup
MDM organizational setup
Role Model
Operational Concept
The required roles, tasks and
responsibilities need to be embedded
within the organization!
© BEI St. Gallen – Walldorf, 20. Mai, P. Mayer / 9
Strategy
Strategy
System
Applications
Data Architecture
local global
OrganizationControlling
Processes and
Methods
Organization and
People
Process definitions and guidelines describe how data
governance is operationalized
Data Governance Processes
Data Lifecycle Processes
Metadata Management Processes
Standards and Guidelines
The use and maintenance of data and
metadata within the business processes
need to be transparent.
© BEI St. Gallen – Walldorf, 20. Mai, P. Mayer / 10
Strategy
Strategy
System
Applications
Data Architecture
local global
OrganizationControlling
Processes and
Methods
Organization and
People
The data architecture integrates the data classes on
process and application level
Business Object Model
Corporate Data Models
Metadata
Data Quality Rules
Data Distribution and Integration
Architecture
There has to be a common
understanding of data and business
objects within the whole company!
© BEI St. Gallen – Walldorf, 20. Mai, P. Mayer / 11
Strategy
Strategy
System
Applications
Data Architecture
local global
OrganizationControlling
Processes and
Methods
Organization and
People
The applications for master data management have to
respond to the business requirements
MDM Software
Integration Software
Data Quality Management
Software
Business Glossary
Data Modeling Tools
The requirements to MDM/DQM
applications need to be systematically
analyzed!
© BEI St. Gallen – Walldorf, 20. Mai, P. Mayer / 12
SAP Applications for Information Management
Strategy
Strategy
System
Applications
Data Architecture
local global
Organization
Controlling
Processes and
Methods
Organization and
People
CDQM Assessment &
Strategy Workshop
Data SAP MDG
SAP Sybase
Powerdesigner
SAP Data Services
SAP Solutions for Data
Migration
SAP Information
Steward
SAP MDG
SAP Information
Steward
SAP MDG
SAP Data Services
SAP NW Information
Lifecycle Management
SAP HANA
SAP System
Landscape
Optimization
SAP Information
Steward
SAP MDG
SAP NW Information
Lifecycle Management
SAP Data Services
© BEI St. Gallen – Walldorf, 20. Mai, P. Mayer / 13
Datenqualität und
Stammdatenmanagement
Ist ihr Unternehmen reif dafür?
Wie können sie das wissen?
© BEI St. Gallen – Walldorf, 20. Mai, P. Mayer / 14
The Framework for CDQM is a standardized maturity
and benchmarking model
Download free PDF: http://benchmarking.iwi.unisg.ch/Framework_for_CDQM.pdf
Purchase print copy: http://www.efqm.org/en/tabid/260/default.aspx
Supporters/Contributers
© BEI St. Gallen – Walldorf, 20. Mai, P. Mayer / 15
A comprehensive maturity assessment evaluates how
MDM maturity advances over time
0
100
200
300
400
500
600
700
800
900
1000
t1 t2 t3 t4
Overa
ll s
co
re
Time
CDQM Performance
Key results
Customer results
People results
Society results
Applications
Data Architecture
Processes & Methods
Organisation & People
Controlling
StrategyThe questionnaire comprises 35
questions for the 6 design areas.
Questionnaire
Self Assessment Questionnaire
1 Strategy - OtC Customer MRD
N/A 1 2 3 4 5
0% 25% 50% 75% 100%
(a) x 2
(b) x 2
(c) x 4
(d) x 2
(e) x 3
TOP Strengths
TOP Improvement areas
Additional comments
Assessment scope:
Customer master data in the Offer to Cash process
*Priority of change or action
5 = Very High
4 = High
3 = Medium
2 = Low
1 = Very Low
Are there any strategic objectives and values of Shell’s customer
master data management defined in a well-documented and well-
communicated form?
Do top executives of Shell clearly show their support for customer
master data management by concrete action or favorable
statements?
Do the strategic objectives and values comply with Shell’s business
process strategy and is this compliance regularly reviewed and
managed?
Is there any strategic project planning or coordination of initiatives for
customer master data management at Shell?
Does Shell provide the resources needed for conducting customer
master data management according to given objectives and plans?
Su
bsta
nti
al
pro
gre
ss m
ad
e:
Majo
r p
rog
ress m
ad
e:
Fu
lly c
om
ple
ted
:
Pri
ori
ty(1
-5 o
r em
pty
fo
r "N
/A")
*:
No
t sp
ecif
ied
No
t yet
sta
rted
:
So
me p
rog
ress m
ad
e:
Establishing
awareness
Creating structures
Becoming effective
© BEI St. Gallen – Walldorf, 20. Mai, P. Mayer / 16
The CDQ Benchmarking Platform allows you to
compare yourself against other companies
56%
55%
42%
56%
65%
57%
62%
56% 57%
46%
48%
63% 59%63%
70%68%
61%
70%74%
71%
76%
90%88% 90%
87%91% 90%
94%
0.00%
25.00%
50.00%
75.00%
100.00%
Total Strategy Controlling Organizationand People
Processes andMethods
DataArchitecture
Applications
Self-Assessment Mean 0.75 Quantil Max
© BEI St. Gallen – Walldorf, 20. Mai, P. Mayer / 17
The Performance Dashboard supports the whole
assessment and benchmarking process
Assessment
Create and configure a
new Assessment
Good Practices
See how others
improved
Benchmarking
Compare against other
companies
© BEI St. Gallen – Walldorf, 20. Mai, P. Mayer / 18
The CDQM Framework has been applied in 40+ maturity
and benchmarking projects across different industriesAssessments within the last 15 months
Beiersdorf AG
Corning Cable Systems GmbH
Drägerwerke AG & Co. KGaA
Elektrizitätswerke des Kantons
Zürich
Novartis Pharma AG
Robert Bosch GmbH
Schweizerische Bundesbahnen
Siemens Enterprise
Communications GmbH & Co KG
Stadtwerke München
SWM Services GmbH
Swisscom IT Services AG
Telekom Deutschland GmbH
ZF Friedrichshafen AG
© BEI St. Gallen – Walldorf, 20. Mai, P. Mayer / 19
Interested in our publications?
© BEI St. Gallen – Walldorf, 20. Mai, P. Mayer / 20
Contacts & Internet Resources
http://www.iwi.unisg.chInstitute of Information Management at the University of St. Gallen
http://www.bei-sg.chBusiness Engineering Institute St. Gallen
http://cdq.iwi.unisg.chCompetence Center Corporate Data Quality
https://benchmarking.iwi.unisg.ch/CC CDQ Benchmarking Platform
Dr. Peter MayerBEI St.Gallen AG
CC Corporate Data Quality
Phone: +41 78 778 72 48