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Deep Dive Interviewing Secrets:Deep Dive Interviewing Secrets: Making Sure You Don't Leave Key Making Sure You Don't Leave Key Information BehindInformation Behind
UIE Virtual Seminar: Steve PortigalJanuary 28, 2010
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Talk like your subject talks!
Interviewing Tactic 1
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Question Types
Sequence — “Walk me through a typical day…”, “…Then what do you do next?”
Specific Examples — “What did you make for dinner last night?”
Peer Comparison — “Do the other cashiers do it that way?”
Projection — “What do you think it’ll be like in 5 years?”
Quantity — “How many of your customers fall into that category?”
Changes Over Time — “How are things different than they were a year ago?”
Suggestive Opinion — “Some people have really negative feelings about cell phones while others don't at all. What are your feelings about them?”
Clarification — “…and when you say 'her' you mean Julie, right?”
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How (Not) To Ask
Surveys are great practice for writing questions that are not• Leading• Presumptive• Insulting• Biased• Useless
www.portigal.com5 - Deep Dive Interviewing Secrets Portigal Consulting
Deep Dive Interviewing SecretsMaking Sure You Don't Leave Key Information Behind
Steve PortigalUIE Virtual SeminarJanuary 28, 2010
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