Product:•A thing of value that is created•and delivered• to customers• in competition against alternatives
@balajigopalan73 / 2016
http://findevr.com/videos/findevr-2014-nymi/
@balajigopalan73 / 2016
ExecutiveOperation
s
Sales
AlliancesEngineering
Legal
Marketing
Support
PRODUCT MANAGEME
NT
@balajigopalan73 / 2016
Customers
Channels
Competition
Technology trends
Core competencies
Corporate strategy
Functional talents
Functional tasks
Diplomacy
Confidence
Interpersonal
Humility
Technical acumen
Attention to detail
Analytical
Leadership
External data Internal data Skills and talents
DECISIONS | DIRECTIONS | EVANGELISM
@balajigopalan73 / 2016
Risks
Technical
Requirements
Technology
Complexityand Interfaces
Performancesand Reliability
Quality
External
Regulatory
Subcontractorsand Suppliers
Weather
Market
Customer
Organizational
Resources
ProjectDependencies
Funding
Prioritization
External
Estimating
Communication
Planning
Controlling
@balajigopalan73 / 2016
Engineering wants to:
• Work on fun stuff that people will see
• Finish what they’ve started
Marketing wants to:• Access opportunities for big
messages• Play off the latest trends
Support wants to:• Keep call volumes low• Avoid large changes in
portfolio
Sales wants to:• Look like heroes to
Customer• Offer stuff that “sells itself”
Operations wants to:
• Keep risk to a minimum, avoid changes
• Reduce ongoing costs
It’s not about the products.It’s not about technology.
It’s about PEOPLE:Your colleagues.Your Customers.
You work for THEM.
@balajigopalan73 / 2016
Thank [email protected]/in/[email protected]
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