O C T O B E R 1 8 , 2 0 1 6 S A N F R A N C I S C O B A Y A R E A , C A
#DenodoDataFest
RAPID, AGILE DATA STRATEGIESFor Accelerating Analytics, Cloud, and Big Data Initiatives.
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Centralizing data security with data virtualization10.13.2016
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• Asurion
• Asurion’s Data Challenge
• Data Virtualization in Asurion’s Data Architecture
• Deployment
• Lesson’s Learned
Agenda
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Asurion’s continuous innovation is helping 290M customers globally stay connected while driving loyalty to our partners’ brands
• Founded in the mid 1990’s, Asurion has been serving the communications and retail industries for over 20 years• Based in Nashville, Tennessee, Asurion has over 17,000 associates worldwide• Serving more then 290 million consumers globally through our operations in 18 countries:
• Asurion is privately-held with annual revenues in excess of $5.8 billion• Our management team comes from best-in-class companies with experience across mobile, wireline telecom, logistics, insurance, service
contracts, consulting, customer care, marketing, retail and more• Asurion partners with the worlds leading mobile carriers, retailers cable satellite and cable providers.
North America• Global Headquarters• 15 Corporate Owned
Call Centers• Logistics Center
South America• 2 Corporate Offices
Europe• 3 Corporate Offices• 1 Corporate Owned Call Center
Asia Pacific• 13 Corporate Offices• Logistics Center• 2 Corporate Owned Call
Centers
• Australia• Brazil• Canada• China/Hong-Kong
• Colombia• England• France• Israel
• Japan• Korea• Malaysia• Mexico
• Philippines• Peru• Singapore• Taiwan
• Thailand• United States
Expanding Global Presence
Corporate Overview
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We deliver a best in class customer experience
Yesterday’s award winning actions are tomorrow’s baseline expectations
PRODUCT LEADERSHIP
Asurion is now delivering best-in-class service for consumers“ ”
Best Use Of Technology In Customer Service
Contact Center Of The Year
CUSTOMERSERVICE
INNOVATION Innovation In Customer Service
ACE Award for Best Use of Workforce Optimization Technology
Visionary Award for Most Innovative Customer Engagement
MARKETING EXCELLENCE
2014 Gold Award –Best Short Form Video Series
2014 Silver –Short Form Video
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Premier support / protection apps
Premium Support Services
(PSS)
“Help me manage
my Content”
“Help me find &
protect my device”
“Help me fix my
device”“Help me manage
my digital home”
“Make me more
productive”
“Help me set up my
device”
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Asurion’s Data Architecture Started Here
Identify targeted business initiatives
Define Data Strategy
Implement Big Data infrastructure
Build analytics model
Determine required insights
Conduct Data scientist training &
certification
Security Constraints
Geographic
Client Based
PII
Departmental
Constraints
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Technical Challenges
Security Constraints
GeographicalConstraints
Contractual Client
Obligations
PII Protection
Departmental Restrictions
Fast Changing Hadoop & Cloud Technologies
Hive, Spark, Redshift
Maintaining different code
base
Discover, Co-relate, Enable Predictive Analytics
Text, CSV, Voice, JSON, Streaming, 3rd Party Data
60TB+ structured, 200TB+ telemetry & unstructured data
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Use Cases
Federate Data
Expose JSON Data
Single Security Source
API Usage
External JAR Extension
Voltage Encryption
Monitoring Small Grained Authorization
Pushdown Optimization
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Asurion’s Journey – Lessons Learned
Learnings & Tips
Operationalization• Metadata Repository• Team Size and Expertise• Deployment Method• Monitoring
Preparing for change• Adding new use case• Adding new sources
System Sizing• API usage• Pushdown queries• Federation• Choosing between horizontal scaling and federation