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KSB Aktiengesellschaft · Johann-Klein-Straße 9 · 67227 Frankenthal · www.ksb.com Besuchen Sie uns auch unter www.ksb.com/sozialemedien
Unsere Technik. Ihr Erfolg. Pumpen n Armaturen n Service
Brevivelnum magna ea laudante
Daris doleniam verrores min repe rae odit, optis iducilit, simint quia queniam at nim eso eaquis eliquaeste vento ut eni mil in corum labius aut volupta tenimpo rem poritio exer nam es ut ilater optis la autem ipsus perumquo eum qui corum laborib ustrunt. Persibeam con ressint ad tem illa uta quature perumquo illater aute la autem ipsus eum qui suame corum quature perumquo lab ius aut volupta corum. Con ressint ad tem illa uta quaturet perumquo illater aute la autem optis iducilit, simint ipsus eum et qui suame corum vento nam es ut ilater optis la autem ipsus perumquo eum qui corum laborib ustrunt. Persibeam con ressint ad tem illa uta quature perumquo.
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Magna aufumar non aliquaterum
Dinar modus verrores min repe rae odit, optis iducilit, simint quia que niam nim eo eaquis eliquaeste vento ut eni mil ut ilater optis la autem ipsus eum qui corum laborib ea ustrunt. Suame vento eram perumuo quature, lab ius aut volupta corum. Brevivoltum autmagna fumarte non aliquaterum eam.
n Lab ius aut volupta corumn Con ressint ad tem illa ipsus eum n Suame corum vento perumquon Volupta corum ustrunt optis
Lab. Con resisto coratus perumque ea oditaurum min ustrunt at peribea.
www.ksb.comBesuchen Sie uns auch unter www.ksb.com/sozialemedien
Unsere Technik. Ihr Erfolg. Pumpen n Armaturen n Service
Dinar modus verrores min repe rae odit, optis iducilit, simint quia que niam nim eo eaquis eliquaeste vento ut eni mil ut ilater optis la autem ipsus eum qui corum laborib ustrunt. Suame vento eram perumuo quature, lab ius aut volupta corum. Brevivoltum at fumate non aliquaterum erat.
■■ Lab ius aut volupta corum■■ Con ressint ad tem illa ipsus eum ■■ Suame corum vento perumquo quature■■ Volupta corum ustrunt optis
Lab. Con resisto coratus perumque ea oditaurum min ustrunt at peribea.
Productname X
Magna aud fumar non aliquaterum
www.ksb.comBesuchen Sie uns auch unter www.ksb.com/sozialemedien
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8Design Guidelines for Advertisements,
Fixed Elements
Our advertisements with large images are designed
to present KSB and its products in an attractive and
competent manner. The "wave" design element
in the image area provides the KSB brand with a
high recognition level.
1 Image
A large image forms a core element of every KSB ad.
Depending on the medium and the promotional aim,
the image can show a product or another eye-catching
motif. See the KSB photo style guidelines.
The "wave" marking one image border provides the
layout with an easily recognisable formal design
element and ensures that the KSB brand stands out
from the competition.
2 Logo
The logo is placed bottom right and is two-tone in all
the ad formats. In black and white ads monochrome
black is permitted.
3 Text
The headline and body copy appear below the image.
The space between the KSB logo and the image always
remains white in A4 formats. The headline is 80 percent
black with orange accentuations. These may be placed
at the start of the sentence, in the middle or at the end.
For two-line headlines, the orange accentuations should,
if possible, be used on one line only.
4 Sender
There are two options for placing the sender:
1. An extra company name/address line (A)
2. The URL only, directly next to the body copy
(see page 2 (A))
5 Social media link
The social media link comes after the company name or
the URL. The link on German adverts is www.ksb.com/
sozialemedien; on all international adverts the link is
www.ksb.com/socialmedia. Optionally, the link may be
preceded by the text ‘You can also visit us at:’ Subsidi-
aries with their own company logo should only include
a link if they have a website that directs users to their
social media pro� les.
6 Brand claim plus products and services
The brand claim and the line summarising the range of
products and services (Pumps, Valves, Service) have a
� xed place at the bottom left.
The brand claim is not included in very narrow ads that
do not offer the required minimum spacing (B) to the
KSB logo (ads less than 99 mm x 297 mm in width).
The brand claim is not included on advertisements of
KSB subsidiaries with independent corporate brands.
On KSB Service advertisements, the KSB SupremeServ
logo appears in place of the brand claim.
Unsere Technik. Ihr Erfolg. Pumpen n Armaturen n Service
Ventilare at March 2013 Imus aut ut eostotatias pro eram moloruquam et istruptam fugas.
KSB Aktiengesellschaft · Johann-Klein-Straße 9 · 67227 Frankenthal · www.ksb.com · www.ksb.com/sozialemedien
Brevivelnum ea amconse quis at nulputiate feum ventispe
Daris doleniam verrores min repe rae odit, optis iducilit, simint quia queniam at nim eso eaquis eliquaeste vento ut eni mil in corum labius aut volupta tenimpo rem poritio exer nam es ut ilater optis la autem ipsus perumquo eum qui corum laborib ustrunt. Persibeam corum quature perumquo lab ius aut volupta corum. Con ressint ad tem illa uta quaturet perumquo illater aute la autem optis iducilit, simint ipsus eum et ressint ad tem illa uta quaturet perumquo illater qui suame corum vento.
Productname X Productname X Productname X
Unsere Technik. Ihr Erfolg. Pumpen n Armaturen n Service
Brevivelnum ea amconse quis orat nulputiate feum ventispe
Daris doleniam verrores min repe la odit, optis iducilit, simint illater optis la autem ipsus perumquo eum qui corum laborib ustrunt. Peribea con ressint ad tem illa uta quature perumquo perumquo lab ius aut volupta corum. Con ressint ad tem illaillater optis la autem ipsus perumquo eum qui corum laborib ipsus eum et qui, suame corum vento perumquo quature lab at volupta corum ustrunt optis. www.ksb.com
Productname X
Productname X
Besuchen Sie uns auch unter www.ksb.com/sozialemedien
Modea ea Ventilare Imus aut eostotatias et modea con fugas.
A
B C
D
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Unsere Technik. Ihr Erfolg. Pumpen n Armaturen n Service
Modea Ventilare at March 2013 moloruquam et istuptam fugas.
KSB Aktiengesellschaft · Johann-Klein-Straße 9 · 67227 Frankenthal · www.ksb.com Besuchen Sie uns auch unter www.ksb.com/sozialemedien
Brevivelnum magna ea laudante
Daris doleniam verrores min repe rae odit, optis iducilit, simint quia queniam at nim eso eaquis eliquaeste vento ut eni mil in corum labius aut volupta tenimpo rem poritio exer nam es ut ilater optis la autem ipsus perumquo eum qui corum laborib ustrunt. Persibeam con ressint ad tem illa uta quature perumquo illater aute la autem ipsus eum qui suame corum quature perumquo lab ius aut volupta corum. Con ressint ad tem illa uta quaturet perumquo illater aute la autem optis iducilit, simint ipsus eum et qui suame corum vento nam es ut ilater optis la autem ipsus perumquo eum qui corum laborib ustrunt. Persibeam con ressint ad tem illa uta quature perumquo.
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Unsere Technik. Ihr Erfolg. Pumpen n Armaturen n Service
Brevivelnum ea amconse quis at nulputiate feum ventispe
Productname X
KSB Aktiengesellschaft · Johann-Klein-Straße 9 · 67227 Frankenthal · www.ksb.com Besuchen Sie uns auch unter www.ksb.com/sozialemedien
Daris doleniam verrores min repe la odit, optis iducilit, simint quia que niam nim eo eaquis eliquaeste vento ut eni mil unt ustrunt. Peribea con ressint ad tem illa uta quature perumquo perumquo lab ius aut volupta corum. Con ressint ad tem illa quia que niam nim eo eaquis eliquaeste vento ut eni mil unt ipsus eum et qui, sume corum vento perumquo quature lab at volupta.
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Besuchen Sie uns auch unter www.ksb.com/sozialemedien
Unsere Technik. Ihr Erfolg. Pumpen n Armaturen n Service
Brevivelnum ea amconse quis orat nulputiate feum ventispe
Daris doleniam verrores min repe la odit, optis iducilit, lido simint quia que niam la eo eaquis eliquaeste vento ut eni autanomil erunes illater optis la autem ipsus perumquo eum qui corum siq alaborieb perumquo lab ius aut volupta corum. Con ressint ad tem ea metillaillater optis la autem ipsus perumquo eum qui corum laborib ipsus eum et qui, suame corum vento perumquo quature lab at volupta corum ustrunt optis. www.ksb.com
Breviviltum ad superior modea con trifugas
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8Design Guidelines for Advertisements,
Optional Elements
1 Teasers
A teaser may also be included in the area towards
the left of the image, but only in individual cases. The
majority of adverts must not feature a teaser. If a teaser
is included, it must be positioned in an unobtrusive area
of the particular motif. The teasers appear in orange
and the text is always in white. The height and width of
the teaser are variable and adapted to � t the contents.
A connection between the content of the teaser and the
header is desirable for design purposes.
2 QR code
A QR code can be included in the teaser or positioned
at the bottom on the right, next to the body text. The
use of QR codes is only permitted if the QR code offers
added value. The content it links to must be accessible
over the long term and be optimised for mobile devices
(smartphone or tablet). An explanation of where the
link leads must be provided next to or below the QR
code. The QR code must contain a short URL.
3 Product images
Images in ads with one or two product images are
placed to the right of the body copy (C). Where there
are three or four images (A), these are positioned below
the body copy.
4 Product logos
The product logo is placed left below the product
image. The image size of the product logo in relation
to the KSB logo is speci� ed in the KSB manual, under
"Product logos".
5 Labels/awards
A label or award can be placed in the left image area if
required (B). The size should be as small as possible, but
easily readable.
Further elements can be incorporated into the
layout if needed.
Unsere Technik. Ihr Erfolg. Pumpen n Armaturen n Service
Dinar modulare verrores min repe rae odit, optis iducilit, simint quia que niam nim eo eaquis eliquaeste vento ut eni mil in corum lab ius aut volupta tenimpo rem poritio exer nam es ut ilater optis la etar autem illater aute la autem ipsus eum qui suame corum quature perumquo lab ius aut volupta corum. Conter ressint ad tem illa quature perumquo illater aute la autem optis iducilit, simint ipsus eum et qui riasuame corum vento perumquo quature lab aut volupta corum.
Brevivelnum quim laudante at amconse arp magna feum augiametue
KSB Aktiengesellschaft · Johann-Klein-Straße 9 · 67227 Frankenthal · www.ksb.com · www.ksb.com/sozialemedien
A
B
C
Unsere Technik. Ihr Erfolg. Pumpen n Armaturen n Service
Brevivelnum ea amconse quis at nulputiate feum ventispe
Productname X
KSB Aktiengesellschaft · Johann-Klein-Straße 9 · 67227 Frankenthal · www.ksb.comBesuchen Sie uns auch unter www.ksb.com/sozialemedien
Daris doleniam verrores min repe la odit, optis iducilit, simint quia que niam nim eo eaquis eliquaeste vento ut eni mil unt ustrunt. Peribea con ressint ad tem illa uta quature perumquo perumquo lab ius aut volupta corum. Con ressint ad tem illa quia que niam nim eo eaquis eliquaeste vento ut eni mil unt ipsus eum et qui, sume corum vento perumquo quature lab at volupta.
Dinar modus verrores min repe rae odit, optis iducilit, simint quia que niam nim eo eaquis eliquaeste vento ut eni mil ut ilater optis la autem ipsus eum qui corum laborib ustrunt. Suame vento eram perumuo quature, lab ius aut volupta corum. Brevivoltum at fumate non aliquaterum erat.
■■ Lab ius aut volupta corum■■ Con ressint ad tem illa ipsus eum ■■ Suame corum vento perumquo quature■■ Volupta corum ustrunt optis
Lab. Con resisto coratus perumque ea oditaurum min ustrunt at peribea.
Productname X
Magna aud fumar non aliquaterum
www.ksb.comBesuchen Sie uns auch unter www.ksb.com/sozialemedien
Unsere Technik. Ihr Erfolg. Pumpen ■ Armaturen ■ Service
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8Design Guidelines for Advertisements,
Formats
Overview of standard formats for ads:
A4 (A), A5 landscape (B) and 1/2 A4 portrait (C).
Depending on the requirement of the medium,
the ad is placed on the bleed or in a type area.
1 Borders
A border with rounded corners surrounds ads in a type
area. No border is required for ads placed on the bleed.
2 Dividing line
For ads in 1/2 A4 portrait or 1/2 A5 portrait format that
are not in the type area/print space, there is a dividing
line to the contents area (40 % black, 1 pt).
Format adaptations
As well as standard sizes for ads, there are a series of
intermediate formats. The new format will be created
on the basis of one of the three standard formats. The
KSB logo will be scaled up or down proportionally and
will determine the minimum area of the wave width.
The "wave" itself may not be changed. The image can
be enlarged or shrunk upwardly or to the right/left. The
texts are also de� ned by the standard formats.
Unsere Technik. Ihr Erfolg. Pumpen n Armaturen n Service
Brevivelnum eram vulput sel corenit – Aliquantum quat ea dolora.
Dinar modus verrores min repe rae odit, optis iducilit, simint quia que niam nim eo eaquis eliquaeste vento ut eni mil ut illater optis la autem ipsus perumquo eum qui corum laborib ustrunt.
■n Peribea con ressint ad tem illa uta perumquo ■n Lab ius aut volupta corum■n Con ressint ad tem illa ipsus eum ■n Suame corum vento perumquo quature■n Volupta corum ustrunt optis
Lab. Con resisto coratusperumque ea oditaurum min ustrunt at peribea.
www.ksb.comBesuchen Sie uns auch unter www.ksb.com/sozialemedien
A B
KSB Aktiengesellschaft · Johann-Klein-Straße 9 · 67227 Frankenthal · www.ksb.com · www.ksb.com/sozialemedien
Unsere Technik. Ihr Erfolg. Pumpen n Armaturen n Service
Brevivelnum magna ea laudante
Daris doleniam verrores min repe rae odit, optis iducilit, simint quia queniam at nim eso eaquis eliquaeste vento ut eni mil in corum labius aut volupta tenimpo rem poritio exer nam es ut ilater optis la autem ipsus perumquo eum qui corum laborib ustrunt. Persibeam con ressint ad tem illa uta quature perumquo illater aute la autem ipsus eum qui suame corum quature perumquo lab ius aut volupta corum. Con ressint ad tem illa uta quaturet perumquo illater aute la autem optis iducilit, simint ipsus eum et qui suame corum vento nam es ut ilater optis la autem ipsus perumquo eum qui corum laborib ustrunt. Persibeam con ressint ad tem illa uta quature terrasquo. Nem que rehenis que apedit veles nobita obis inverest pla cus nem quate velitatem litia cus eatus.
Besuchen Sie uns auch unter www.ksb.com/sozialemedien
Unsere Technik. Ihr Erfolg. Pumpen n Armaturen n Service
Brevivelnum ea amconse quis at nulputiate feum ventispe
Daris doleniam verrores min repe rae odit, optis iducilit, simint quia queniam at nim eso eaquis eliquaeste vento ut eni mil in corum labius aut volupta tenimpo rem poritio exer nam es ut ilater optis la autem ipsus perumquo eum qui corum laborib ustrunt. Persibeam corum quature perumquo lab ius aut volupta corum. Con ressint ad tem illa uta quaturet perumquo illater aute la autem optis iducilit, simint ipsus eum et ressint ad tem illa uta quaturet perumquo illater qui suame corum vento. www.ksb.com
Productname X Productname X Productname X
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Brevivelnum eam vulput ed corsenit aliquantum quadolora
Dinar modus verrores min repe rae odit, optis iducit, simint quia que niam nim eo eaquis eliquaeste vento ut eni mil ut illater optis la autem ipsus eum qui corum laborib ustrunt. Suame corum vento perumquo quature, lab ius aut volupta corum. Laudanum eni mil ut illater optis la autem ipsus eum qui corum laborib.Modus verrores min repe rae odit, optis iducit, simint quia que autem ipsus eum qui corum laborib ustrunt. Suame corum vento perumquo quature, lab ius aut volupta corum. Laudanum iducilit, simint quia que niam nim eo eaquis eliquaeste vento ut eni mil.Con resisto coratus perumque ea oditaurum ustrunt at peribea.Autem ipsus eum qui corum laborib.
KSB Aktiengesellschaft Johann-Klein-Straße 9 · 67227 Frankenthal · www.ksb.com Besuchen Sie uns auch unter www.ksb.com/sozialemedien
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8Design Guidelines for Advertisements,
Image Format
For standard ads (A4 and 1/2 A4 portrait) there is a
minimum image format as well as a maximum format
to allow greater fl exibility if there is more information
(e.g. product image).
1 Maximum image format
If possible, the maximum image format (A)
for ads should be used.
2 Minimum image format
For ads with more information (e.g. product images (B))
the image proportion can be reduced.
It is not permitted to use less than the minimum image
format (approx. half of the ad format).
Designing is permitted between these two de� ned areas.