• Wandoujia: “iTunes” for Chinese Android users"
• 1.0 Launched at August 2010, growing rapidly"
• Hundreds of thousands apps download per day"
• Users connect their phones to PC via USB or Wi-Fi"
• Partner with various “App Stores” and other content providers to allow users download content to their phones via Wandoujia"
Internet
WandoujiaJunyu Wang, Jin Cui, Jack Feng
2010/10
A cross-platform mobile content distributor.
掌上应用汇 �
2010/12!• Top 10 apps for 7.6%
installations"• Top 100 apps for 30.2%
installations"
2011/3!• Top 10 apps for 12.4%
installations"• Top 100 apps for 41.7%
installations"
2010/12!1. QQ" " "70%"2. UC浏览器 " "68%"3. 搜狗输入法 "45%"4. ES 文件浏览器 "34%"5. 天天动听 " "32% "6. Quickoffice " "29%"7. R.E.管理器 " "28%"8. Camera360 "25%"9. 飞信 " "24%"10. RockPlayer "23% "
2011/3!1. QQ " "74%"2. UC浏览器 " "63%"3. 愤怒的小鸟 New! "46%"4. 搜狗输入法 "45%"5. 水果忍者New! "42%"6. 360安全卫士New! "38%"7. 天天动听 " "36%"8. 优化大师New! "34%"9. ES 文件浏览器 "31%"10. 墨迹天气New! "30%"
Android!1. QQ 74%"2. UC浏览器 63%"3. 愤怒的小鸟 46%"4. 搜狗输入法 45%"5. 水果忍者 42%"6. 360安全卫士 38%"7. 天天动听 36%"8. Android优化大师 34%"9. ES 文件浏览器 31%"10. 墨迹天气 30%"
iPhone!1. QQ 80%"2. 植物大戰僵屍 47.68%"3. 汤姆猫 46.90%"4. 水果忍者 45.01%"5. 愤怒的小鸟 43.43%"6. 淘宝 40.79%"7. 斗地主 39.86%"8. QQ 空间 38.33%"9. 新浪微博 36.25%"10. UC浏览器 33.73%"
• Average Wandoujia user downloads 83% more apps than other channels"
"
+83%
Wandoujia Others
Oct 2010
• Try to get into the top tier"• Understanding usersʼ fundamental needs"• Make your apps smaller"• Keep usersʼ data usage in mind"
19
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