Personas In Action
Rachel Young Research Director
May 22, 2014
Transformation Greg Thomas Content Strategist
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Challenges
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Challenges
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Challenges
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?Challenges
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Challenges
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Research Sample questions from Persona Interviews JOB ROLE • What is your job role? What are you responsible for?
• What initiatives are you currently working on? How will these change over the next 6-12 months?
• What are the current challenges you’re facing in your role? How will these change over the next 6-12 months?
o What keeps you up at night? BUYING CENTER and ROLE • Where and how does your company procure IT today? Do you expect this to change over the next 6-18 months? INFORMATION-GATHERING and INTERACTION PREFERENCES • What do you read? • How and when do you use the web?
• Do you visit specific sites? Search for information? • What sites do you visit regularly? (Examples, frequency)
• How do you search for information? (theme, keyword, etc.) Can you give some examples? o What search terms or methods do you use?
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Research
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Implement
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