Lookbook 2010/2011
MensBen
Blaze
Eddie
Freddie
4
5
6
7
..............................................
............................................
...........................................
........................................
.....................
.....................
.....................
.....................
.....................
.....................
.....................
.....................
.....................
.....................
.....................
.....................
.....................
.....................
.....................
.....................
.....................
.....................
.....................
.....................
.............................
.........................................
..........................
.......................................
..........................................
.....................................
.............................................
..........................................
..........................................
.............................................
...............................................
.........................................
.............................................
............................................
......................................
............................................
WomensBaseball
Button
Fascinator
Faye
Gather
Gracie
Letty
Lev
Margot
Pasty
Rosie
Segment
Visor
9
10
11
12
13
14
15
16
17
18
19
20
21
InformationCustomisation
Orders
A bit about Didi
23
24
25
Mens
Code: DIAW10AM0701Ben:Felt-Loden/Loden - RRP £140.00Code: DIAW10AM0702Ben:Felt-Loden - RRP £140.00 4
Ben
Short brimmed trilby with a pear shaped
crown, made using separate crown and
brim pieces.
This method of construction gives the hat
more ease, making the hat better at
moulding to the wearer's head.
Made in felt, perfect for seemingly endless
chilly winters.
Code: DIAW10AM1801Blaze:Felt-Midnight - RRP £150.00Code: DIAW10AM1802Blaze Zero:Felt-Ruby Red - RRP £200.00 5
Blaze
Based on the famous Deerstalker. The
crown, moulded in one with the
indentations mirroring the more usual
sewn tweed cap.
Classic double peak and ear �aps. The
peaks shield the wearer from sun and
rain. The felt is warm and will mould
to the head, the ear �aps are for
windier days.
Code: DIAW10AM0801Eddie:Felt-Brown/Brown - RRP £140.00Code: DIAW10AM0802Eddie:Felt-Gold/Gold - RRP £140.00 6
Eddie
Traditional short brim, pear shaped
crown made from the same two blocks
as the classic narrow brimmed trilby.
The brim has been cut away, leaving
the front of the brim only... a cross
between a trilby and a peaked cap.
Classic Petersham band with a folded
knot �nish.
Code: DIAW10AM1701Freddie:Felt-Beige/Charcoal - RRP £215.00Code: DIAW10AM1701Freddie:Felt-Beige - RRP £215.00 7
Freddie
In�uenced by the fedora, the hat has a
smooth front to the crown, the indent at
the top is shallow to the edge.
The brim is wide with a gentle curve
upward at the back, it has a tilt at the
front for that caddish charmer look.
Womens
Code: DIAW10AW1501Baseball:Straw-Natural (PhotoID HHH7091, 7144) - RRP £140 9
Baseball
Based on an original 1940s baseball
shape the unusually long, wide brim is
perfect for sunny days. It is just such
an incredible shape, worn on the back
of the head or pulled low over the face.
Very useful for sunbathing as there is
no brim at the back to contend with
when lying back.
Code: DIAW10AW0107Button:Felt-Wine (PhotoID HHH3584) - RRP £110.00Code: DIAW10AW01Button:Sinamay-Midnight (PhotoID HHH3640) - RRP £100.00 10
Button
Full of drama and fun. The small round base
is perfectly versatile.
This version of the Button shape is extremely
�attering. The wings on the axis for
movement and elegance.
Or the Swarovski crystal version, splitting the
light making it ideal for evening events. Stays
on via an elastic that can be placed under the
hair like a hair band, or elastic loops through
which hair grips can be positioned.
Made in felt, the �nish is warm and
luxurious. Easily compliments any out�t and
any time of day.
Code: DIAW10AW2204Fascinator:Felt-Midnight/Hunter/Ruby Red/Black (PhotoID HHH3588) - RRP£60.00 11
Fascinator
The felt, with its luxurious warmth and silky
sheen, is cut, twisted and gathered to catch
the light.
A piece of net draped over the forehead
creating drama.
Worn on the diagonal of the head it lengthens
the neck and highlights cheekbones. Elegant
and easy to wear.
Elastic loops through which to place kirby
grips and a choice of long elastic going under
the hair or small alligator clips.
Code: DIAW10AW1101Faye:Felt-Kahki/Loden (PhotoID HHH3564) - RRP £230.00 12
Faye
The perfect neat dome crown with the
heavy brim is gorgeous, romantic and warm.
Perfect for those sunny autumn days. Wide
brims are both �attering and �irtatious.
Code: DIAW10AW1601Gather:Felt-Coral/Damson (PhotoID HHH7070) - RRP £190 13
Gather
Strongly in�uenced by the Trilby
wearing-women of Film Noir. It is a more
feminine and easier shape to wear than a
traditional Trilby, with more versatility.
Without the brim at the back there is more you
can do with the wearer's hair, from a plain
ponytail to a complicated up-do/bun. It can be
tilted on the head and brought further down
the forehead. The brim is extremely �attering
and �irtatious but does not require the wearer
to lift their chin as would be necessary when
wearing a more classic man's shape.
There is an immediate change to the way a
head is held when wearing this hat, con�dent
and engaging.
Code: DIAW10AW0301Gracie:Felt-Purple (PhotoID HHH3504) - RRP £110.00 14
Gracie
Wonderfully comfortable and cosy
due to the magic of felt. A
sophisticated shape, gathered at the
front and held in place by a knot
embellished by Swarovski crystals.
A bright and fun bit a glamour from
the past.
Code: DIAW10AW1003Letty:Felt-Brown (PhotoID HHH3541, HHH3656) - RRP £120.00Code: DIAW10AW1001Letty:Felt-Mink (PhotoID HHH7105, HHH6868, HHH7116) - RRP £120.00 15
Letty
This is a great low-key winter hat,
comfortable, warm and weatherproof. The
short peak is perfect for the elements and
frames the face beautifully. Finished with
a band of the matching material or
Petersham ribbon.
Easily the most popular Didi hat, it will
last year after year and, with a little care,
keep looking new.
Code: DIAW10AW0901Lev:Felt-Alabaster/Dark Wine/Silver (PhotoID HHH7096, 6880) - RRP £160 16
Lev
Just the prettiest Cloche shape. Perfect for
the winter elements.
Banded by Petersham ribbon �nished with
a neat knot. Or for a bit more �are, the
concertinaed Petersham is covered with
silver leaf. Elegant and neat. Easily the
smartest winter hat around.
Code: DIAW10AW0403Margot:Felt-Charcoal/Multi (PhotoID HHH7130) - RRP £140.00Code: DIAW10AW0404Margot:Felt-Wine (PhotoID HHH7133) - RRP £160.00Code: DIAW10AW0407Margot:Felt-Brown (PhotoID HHH7587) - RRP £150.00 17
Margot
This hat is an original 1940s beret
shape and it can be worn in almost any
direction. This makes it both endlessly
�attering and unique to the wearer.
Made from felt it is a lovely winter hat
for everyday or for a smart occasion.
The �nishings on the Margot add
height and drama but it can also be
made as a plain beret for a more
minimalist look.
Code: DIAW10AW0501Pasty:Felt-Mohair Loden (PhotoID HHH6841, HHH7141) - RRP £110 18
Pasty
Reminiscent of a military style hat and
designed to sit a little off kilter, it has a
gentle curve on the underside to �t snuggly
to the head.
Fixed in position with an elastic going
under the hair or little loops through which
hair grips can be placed. This can be worn
with the point facing forwards or
backwards, the smooth curve at the front
worn a little forward to the edge of the
forehead. Any way this hat is worn it will
add an extra dimension to the wearer's look.
The photographed version is made in
mohair fur giving the hat has a lovely
texture and tactile softness.
Code: DIAW10AW0201Rosie:Felt-Ruby Red (PhotoID HHH3496) - RRP £115.00Code: DIAW10AW0201Rosie:Felt-Leopard (PhotoID HHH7038) - RRP £115.00 19
Rosie
A winter twist to the classic 'Land Girls'
style of elegantly covering the hair with a
topknotted handkerchief. Very �attering and
instantly adds a bit of nostalgia to a look.
Made in felt it will mould to the wearer's
head the more it is worn.
Code: DIAW10AW0603Segment:Felt-Off-White (PhotoID HHH8122, HHH7601) - RRP £140.00Code: DIAW10AW0601Segment:Felt-Loden/Gold (PhotoID HHH6872,7154) - RRP £160.00 20
Segment
An attractive 1950s in�uenced shape,
traditionally designed to be placed on the back
of the head. The curve on the underside and
each segment gradually moulding the outward
shape in a stepped arc. Like many of the small
Didi hats this style can essentially be placed
anywhere on the head. An elastic to go under the
hair and loops for more particular placing.
The swirl �nishing adds dimension and
movement. Alternatively the warmth of the
re�ected light given by the gold leaf covered
�lagree cut out.
Code: DIAW10AW2101Visor:Sinamay-Dark Natural/Midnight (PhotoID HHH3548) - RRP £90 21
Visor
The sinamay visor is moulded on a
classic Cloche shape, giving the same
sweet pro�le.
Fits into a bag or suitcase easily. Stylish,
useful and neat for sunny holidays.
Information
23
CustomisationAs well as a Ready to Wear Didi offers
customisation and bespoke services. As
with so many things in fashion, although
the items are divided into male and female
there is naturally a crossover element.
All the hats can be made to individual
desires through Made to Order. For ideas
on changes such as size, colours and
trimmings visit
www.boutiquedidi.co.uk/Made_to_Order
Didi is also able to offer bespoke items for
everyday, special occasions and weddings.
Please contact [email protected]
and we can take it from there.
24
OrdersIndividual orders can be placed
easily through the Didi website
www.boutiquedidi.co.uk
If there are more speci�c
requirements, or to become a
Didi stockist please email
phone +44 (0)207 428 0891.
25
A Bit About DidiA Didi hat is the excitement of something personal,
luxurious and unique, inspired by the romanticism and
elegance of nostalgia. There are everyday and special
occasion hats, each stomach �uttering, knee
weakening perfect items of tradition made from a
modern perspective.
Each Didi hat is handmade, designed to last season after
season, to be loved and cared for, to mould to your head
as you wear them again and again.
Made with the �nest quality materials. Straw, woven to be
natural and light. Felt soft, warm, and sculptural, it can be
brushed in a circular motion, making the felt lie, re�ecting
light and emphasising the curves of the shape. Sinamay, a
standard occasion hat material, taking a clean and
structured shape. Finishings of petersham, gold and silver
leaf, beading and Swarovski crystals. All blocked by hand
and then sewn by hand.
Each hat carefully crafted to be a well made
beautiful accessory.
WWW.BOUTIQUEDIDI.CO.UK+44 (0) 20 7428 [email protected]