Digital DirectoriesDigital Directoriesby Yellow Magicby Yellow Magic
Internet – CD-ROM – Mobile/PDA
Electronic DirectoriesElectronic Directories
Presented byPresented byYellow Magic IncorporatedYellow Magic Incorporated
www.YellowMagic.comwww.YellowMagic.com
Electronic DirectoriesElectronic Directories
Magic CarpetMagic Carpet
Electronic DirectoriesElectronic Directories
Different Markets and Different Markets and Different InfrastructuresDifferent Infrastructures
require Different require Different TechnologiesTechnologies
Electronic DirectoriesElectronic Directories
• PC, Mac, Others?PC, Mac, Others?• Internet ConnectionInternet Connection• % of computer users without Internet?% of computer users without Internet?• % of users with a broadband connection vs. dial-% of users with a broadband connection vs. dial-up?up?• Average bandwidth of the broadband Average bandwidth of the broadband connections?connections?• Age of Average User?Age of Average User?• Do you want a Look-and-Feel or Search Engine Do you want a Look-and-Feel or Search Engine web site, web site,
or both?or both?• How Computer savvy are the users?How Computer savvy are the users?• Will users take a download?Will users take a download?• How old are the computers that will be used?How old are the computers that will be used?
Market and Infrastructure Market and Infrastructure FactorsFactors
Electronic DirectoriesElectronic Directories
• Look-and-Feel maintains Corporate and Product Identity• With Look-and-Feel all advertising values are maintained
– Ad Size, Ad Priority, Trade Listings, Covers• With Look-and-Feel users can easily see details of
multiple advertisers at one time• Less clicks are required to find what you want• Everyone knows how to use the Yellow Pages
– Less time required to learn how to use the site– Utilizes time-tested successful directory format
• Sales are easy for advertisers are already familiar with the product.
• Community Pages can easily be put online• Best for broadband connections
Look-and-FeelLook-and-Feel vs. Search vs. Search EngineEngine
Electronic DirectoriesElectronic Directories
• Loss of Corporate and Product IdentityLoss of Corporate and Product Identity• Many advertising values are lostMany advertising values are lost
– Ads may not be seen, No Trade Listings, No CoversAds may not be seen, No Trade Listings, No Covers• Users must click on a listing to see details of an Users must click on a listing to see details of an
advertiseradvertiser• More clicks are required to find what you wantMore clicks are required to find what you want• Young users are more used to Search Engine Young users are more used to Search Engine
formatformat– Older users may not learn to fully use the siteOlder users may not learn to fully use the site
• Sales calls may take longer since many advertisers Sales calls may take longer since many advertisers are not used to buying Internet advertisingare not used to buying Internet advertising
• No community PagesNo community Pages• Great for low-speed connectionsGreat for low-speed connections
Look-and-FeelLook-and-Feel vs. vs. Search Search EngineEngine
Electronic DirectoriesElectronic Directories
Look and FeelLook and Feel
DirectoriesDirectories
Different Technologies:Different Technologies:
HTML vs. .NetHTML vs. .Net
Electronic DirectoriesElectronic Directories
• HTML is platform independentHTML is platform independent– Works with PCs, Macs, Linux, etc.Works with PCs, Macs, Linux, etc.
• HTML pages may not appear the same to all HTML pages may not appear the same to all usersusers– Different browsers and different versions of a browser Different browsers and different versions of a browser – You have no control over the user experienceYou have no control over the user experience
• With HTML there is less control over the look-With HTML there is less control over the look-and-feel of the book.and-feel of the book.
• Some features cannot be implemented in HTMLSome features cannot be implemented in HTML• HTML does not require a downloadHTML does not require a download
– Unless you want to change browsersUnless you want to change browsers
• HTML is less secureHTML is less secure– Listings and Graphics can be downloadedListings and Graphics can be downloaded
• HTML Pages can be seen by web crawlersHTML Pages can be seen by web crawlers
HTML vs. .Net
Electronic DirectoriesElectronic Directories
HTML – Look-and-FeelHTML – Look-and-Feel
Electronic DirectoriesElectronic Directories
• .Net is a Windows Environment.Net is a Windows Environment– Works only with Windows machinesWorks only with Windows machines
• .Net pages will look the same to all users.Net pages will look the same to all users– You have total control over the user experienceYou have total control over the user experience
• With .Net, you have a more control over the look-With .Net, you have a more control over the look-and-feel of the bookand-feel of the book
• With .Net many additional features can be With .Net many additional features can be implementedimplemented
• .Net requires a download (OK for more advanced .Net requires a download (OK for more advanced users)users)– Users must use the Yellow Magic browserUsers must use the Yellow Magic browser
• .Net is more secure.Net is more secure– Site can be encryptedSite can be encrypted– Listings and graphics cannot be downloadedListings and graphics cannot be downloaded
• .Net pages cannot be seen with Web Crawlers.Net pages cannot be seen with Web Crawlers– But we have Presto Pages for thatBut we have Presto Pages for that
HTML vs.HTML vs. .Net.Net
Electronic DirectoriesElectronic Directories
.Net – Look-and-Feel.Net – Look-and-Feel
Electronic DirectoriesElectronic Directories
Search EngineSearch Engine
DirectoriesDirectories
HTML – Search EngineHTML – Search Engine
Electronic DirectoriesElectronic Directories
Mini Web PagesMini Web Pages
Electronic DirectoriesElectronic Directories
Presto Presto PagesPages• Automatically generated HTML web Automatically generated HTML web
pagespages– Generated at Contract Entry timeGenerated at Contract Entry time– Details from FormDetails from Form
• Full web pages are soldFull web pages are sold• Option to generate free web sitesOption to generate free web sites• Web crawler accessibleWeb crawler accessible• Links back to home pageLinks back to home page• Links to Advertiser’s siteLinks to Advertiser’s site
Presto Pages Data EntryPresto Pages Data Entry
Paid Presto PagePaid Presto Page
Electronic DirectoriesElectronic Directories
Free Presto PageFree Presto Page
Electronic DirectoriesElectronic Directories
CD ROMCD ROM
DirectoriesDirectories
Electronic DirectoriesElectronic Directories
• Uses .Net TechnologyUses .Net Technology• Look-and-Feel DirectoryLook-and-Feel Directory• Include all sections of theInclude all sections of the
Printed Book includingPrinted Book includingCovers and Community PagesCovers and Community Pages
• Installs on User’sInstalls on User’sSystemSystem
• No Internet AccessNo Internet AccessRequiredRequired
• No Duplication feesNo Duplication feesto Yellow Magic. to Yellow Magic. MagicCarpet makes the MagicCarpet makes the Master – You make the copiesMaster – You make the copies
• Much less expensive than printed copiesMuch less expensive than printed copies
CD-ROM DirectoriesCD-ROM Directories
Electronic DirectoriesElectronic Directories
Access to your directories from your Access to your directories from your cell phone or other mobile devicescell phone or other mobile devices
Mobile DirectoriesMobile Directories
Electronic DirectoriesElectronic Directories
Convenience of Mobility Micro-Targets Local Search Instant Maps SMS Or E-mail Auto Dialing Directory Assistance On Phone Version Does Not Need Internet
Access Easy To Keep Current – Accurate Self-contained Directories Keep Spam Out Provide Added-Value to your advertisers New Revenue Opportunities!
BENEFITS OF MOBILE DIRECTORIESBENEFITS OF MOBILE DIRECTORIES
Electronic DirectoriesElectronic Directories
Why Mobile?Why Mobile?
• How many hours a day do you How many hours a day do you have a printed directory within have a printed directory within reach? reach?
• How many hours a day you are How many hours a day you are sitting at a computer? sitting at a computer?
• How many hours a day you have How many hours a day you have your cell phone next to you? your cell phone next to you?
Convenience!Convenience!
Electronic DirectoriesElectronic Directories
• 1 billion PCs in the world 1 billion PCs in the world • 2.3 billion mobile devices 2.3 billion mobile devices • In the US alone there are overIn the US alone there are over
203 million203 millionmobile devices mobile devices
Why Mobile?Why Mobile?Let’s Look at Statistics!Let’s Look at Statistics!
Top 10 Features Desired Top 10 Features Desired On Mobile Phone DevicesOn Mobile Phone Devices
Electronic DirectoriesElectronic Directories
What is the What is the goal?goal?
• To find what you are looking To find what you are looking for with the least time and for with the least time and efforteffort
• The results must be localThe results must be local• The results must be relevantThe results must be relevant• The results must be current The results must be current
and accurateand accurate• All businesses should be listedAll businesses should be listed
Electronic DirectoriesElectronic Directories
• You spend a lot of time finding You spend a lot of time finding what you wantwhat you want
• There are always non-local There are always non-local results returnedresults returned
• The results are not all relevantThe results are not all relevant• The results are often not current The results are often not current
and as a result not accurateand as a result not accurate• Not all local businesses are listedNot all local businesses are listed
When using Search When using Search EnginesEngines
Electronic DirectoriesElectronic Directories
Google – 9,550 ResultsGoogle – 9,550 Results
Electronic DirectoriesElectronic Directories
Google – Bottom of 1Google – Bottom of 1stst page has non-Temecula page has non-Temecula ResultsResults
Electronic DirectoriesElectronic Directories
Google Local – 3,295 ResultsGoogle Local – 3,295 Results
Electronic DirectoriesElectronic Directories
Google Local – 2nd page has non-Temecula Results
Electronic DirectoriesElectronic Directories
MagicCarpMagicCarpet Mobile et Mobile ResultsResults
Electronic DirectoriesElectronic Directories
Search for Search for Automobile Automobile
RentingRenting
Electronic DirectoriesElectronic Directories
Want to Want to know where know where
AvisAvisRent a Car Rent a Car is located?is located?
And now what?And now what?
Make a callMake a call
– With a printed directory, or With a printed directory, or even the Internet, you have even the Internet, you have to go to a phone and dialto go to a phone and dial
– With a Mobile Directory, With a Mobile Directory, you are ready to talkyou are ready to talk
Electronic DirectoriesElectronic Directories
Calling AvisCalling Avis
Electronic DirectoriesElectronic Directories
What if I want to What if I want to remember this remember this information for information for
later?later?Send yourself and SMS Send yourself and SMS
with the informationwith the information
Electronic DirectoriesElectronic Directories
MagicCarpeMagicCarpet will send t will send
you an SMSyou an SMS
And What About Directory And What About Directory Assistance?Assistance?
• Directory Assistance can cost Directory Assistance can cost from $.50 to $3.00 per callfrom $.50 to $3.00 per call
• Free Directory Assistance takes Free Directory Assistance takes longer since you have to listen to longer since you have to listen to adsads
• A Search of your WhiteA Search of your WhitePages is Free andPages is Free andBrings Users to yourBrings Users to yourSiteSite
Electronic DirectoriesElectronic Directories
Find the Find the Number for Number for
Yellow MagicYellow Magic
Electronic DirectoriesElectronic Directories
• HTMLHTML– Works with any mobile device that has Internet Works with any mobile device that has Internet
AccessAccess• JavaJava
– Needs a device that has Java, but it provides a Needs a device that has Java, but it provides a better search experience in areas with slightly better search experience in areas with slightly patchy Internet accesspatchy Internet access
– The installation of the application places an icon The installation of the application places an icon on the device for users to navigate easier to on the device for users to navigate easier to access the directoryaccess the directory
• On PhoneOn Phone– The database is loaded directly On the PhoneThe database is loaded directly On the Phone– Needs a device that has JavaNeeds a device that has Java– Perfect for devices that do not have cellular Perfect for devices that do not have cellular
network accessibility or only have short term WI-network accessibility or only have short term WI-FI access, such as a PDAFI access, such as a PDA
There are 3 Versions of There are 3 Versions of MagicCarpet MobileMagicCarpet Mobile
Electronic DirectoriesElectronic Directories
Java IconsJava Icons
Electronic DirectoriesElectronic Directories
• Sell Results OrderSell Results Order– Value in the searched ClassificationValue in the searched Classification– Total Contract ValueTotal Contract Value
• Provide Additional Advertiser Provide Additional Advertiser ValueValue
• Sell General Search SponsorshipsSell General Search Sponsorships• Sell Sponsored HeadingsSell Sponsored Headings
How do I make money with How do I make money with a Mobile Directory?a Mobile Directory?
Electronic DirectoriesElectronic Directories
• Internet – HTMLInternet – HTML• Look-and-Feel - Universal UseLook-and-Feel - Universal Use
• Internet - .NetInternet - .Net• Look- and Feel - Features and SecurityLook- and Feel - Features and Security• Browser download for Advanced UsersBrowser download for Advanced Users
• Search Engine for Dial-Up or Low BandwidthSearch Engine for Dial-Up or Low Bandwidth• Mobile – HTML - Universal UseMobile – HTML - Universal Use• Mobile – JavaMobile – Java
• Icon on DesktopIcon on Desktop• Works in marginal reception areasWorks in marginal reception areas
• Mobile – On Phone – When Internet is not Mobile – On Phone – When Internet is not always availablealways available
Choose the right one for Choose the right one for youyou
Electronic DirectoriesElectronic Directories
Digital DirectoriesDigital Directoriesby Yellow Magicby Yellow Magic
Internet – CD-ROM – Mobile/PDA