Digital Firm (II)Digital Firm (II)Soetam Rizky
Before we start………Before we start………
• Digital firm ?• B2B, B2C, C2C ?• E-Commerce advantages ?• Prospectus of digital firm ?
Interactive Marketing and Personalization Interactive Marketing and Personalization
Clickstream tracking tools: • Collect data on customer activities at
Web sites and store them in a log
Web Personalization• Create unique personalized Web pages for
each customer• Increased closeness to customer increases
value to the customer, while reducing costs of interacting with the customer
Interactive Marketing and Personalization Interactive Marketing and Personalization
Collaborative filtering: • Compares information gathered about a
specific user’s behavior at a Web site to data about other customers with similar interests to predict what the user would like to see next. The software then makes recommendations to users based on their assumed interests.
Customer self-service:• The use of Web sites to provide customers with
access to information and answers to questions• Replacing human call center operators and
clerks
Collaborative CommerceCollaborative Commerce
When firms use the Internet to cooperate closely in the development, production, and distribution of products and services
Quick SummaryQuick Summary
E-Commerce Features
Tracking and Personalization
Collaborative Filtering
Customer Self- Service
Collaborative Commerce
Intranet vs Internetin digital firm
Intranet vs InternetIntranet vs Internet
Intranet• An internal private
computer network or connection of one or more computer networks, whose use and access is restricted to an organization and its employees or members.
Internet• A network of more than
billion computers spread worldwide! It uses an ever improving set of Internet protocols (HTTP, FTP, SMTP, etc.) to transfer data
Intranet vs InternetIntranet vs Internet
Intranet• Controlled by a single
server or cluster server, which can adequately handle all tasks and has absolute control over the entire network.
Internet• Operated by a linked set
of billions of computer servers world wide. This is due to the sheer size of data that's exchanged over the Internet, making it inevitable, that control centers be decentralized.
Intranet vs InternetIntranet vs Internet
Intranet• Built in an organization,
to enable resource sharing and provide a rapid communication channel that efficiently connects team members and peers.
Internet• A global network which
has information sharing on a global level as its goal. Internet is more open in the sense, that everything shared here, is accessible to every person connected to it, all over the world.
Before we continue………Before we continue………
• Macsys : intranet or internet ?• What about :
–Kompas–Jawa Pos–PT. Rajawali Nusantara
Intranet’s Benefits ?Intranet’s Benefits ?
Connectivity:
Accessible from
most computing
platforms
Can be tied to internal corporate systems and
core transaction databases
Scalable to larger or
smaller computing platforms
Intranet’s Benefits ?Intranet’s Benefits ?
Low start-up costs Richer, more responsive
information environment than corporate manuals
Reduced information
distribution costs
Before we continue………Before we continue………
• Intranet in digital firms ?• Intranet :
– Desktop application– Web application
Managing business process changes
Determining how Internet
technology can provide value
for the business
Challenges & Solutions
Solution GuidelinesSolution Guidelines
Safeguarding security and
privacy
Questions / Comments ?Questions / Comments ?