Digital Marketing
Understanding Digital Marketing
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Why Digital ?Why Digital ?
Why should go digital?
• Brand Awareness• Network and Online Visibility• Traffic And Conversions• Customer Relationship Management• Increase credibility and trust with users
Digital Marketing Model
Paid Ads at Content Sites and Forums
Personal Networks
Paid Ads At Social Networking Sites
Engaged Prospects
Engaged Customer
Proposed Digital StrategyProposed Digital Strategy
What Digital Means For Your Site?
Implementation Plan
Search Engine Optimization
• Increase Number Of Backlinks• Rankings, Traffic and Conversion• ROI Based Marketing Plan• Marketing Driven SEO Promotion
Social Media Marketing
• Interactive and Engaging Messages• Develop Corporate Blogs• Build Communities • Viral Messages• Profile and Page Management• Product and Service Promotion
Online Reputation Management
• Brand Optimization As Process• Brand Optimizing All Digital Assets• Monitoring Brand Conversation
Pay Per Click Advertisement
• Use of Google Adwords and Multiple other PPC Alternatives ( Yahoo, Ad centre )• Best Conversion at lowest cost per click• Effective Measurability and Conversion Tracking
Expectation and ResultsExpectation and Results
Expectations
Results
Thank You !