Digital Marketing Understanding the need and developing your company's marketing strategy to boost sales
Ⓒ Heptagon Multimedia FZ-LLC
Why should you use Digital Marketing?
Reasons:• Product & Brand
Awareness• Help people to find your
business• Demonstrate benefit
and value of product/service
• Reach new leads and sales
• Grow your business
Ⓒ Heptagon Multimedia FZ-LLC
What is Digital Marketing?
WEBSITE - digital storefront of your company
SOCIAL MEDIA - keeping connected with the community
EMAIL MARKETING - direct communication with users
BLOGGING,CONTENT MARKETING - tips to help others
ADVERTISING - fastest way to reach potential clients
SEARCH ENGINE OPTIMIZATION - higher rankings
VIDEO MARKETING - spreading your message faster Ⓒ Heptagon Multimedia FZ-LLC
DIGITAL VS TRADITIONAL MARKETINGA short comparison of the old vs new ways to reach customers
DIGITAL MARKETING
PRICE: Very low to medium
PRODUCT: Text Ads, Graphical Ads, Video Ads, Facebook,Google Ads etc.
PLACE: Computers, mobile phones, tablets and digital screens.
PROMOTION: Intagram,Facebook,Google, Youtube, Linkedin, Mobile Apps, Blogs, Email and other platforms
DIGITAL VS TRADITIONAL MARKETINGA short comparison of the old vs new ways to reach customers
TRADITIONAL MARKETING
PRICE: Medium high to very high
PRODUCT: Voice Ads, Video Ads & Printed Ads
PLACE: TV,Radio, Newspapers, Magzines, Street banners etc.
PROMOTION: TV series, news, movies, radio shows, events etc.
Ⓒ Heptagon Multimedia FZ-LLC
WHAT DOES DIGITAL MARKETING STRATEGY DO?
Uses market research to efficiently target content to audience
Organizes your ideas and campaigns
Supports overall business plan
Keeps marketing efforts proactive with sight on big picture
Creates targets and facilitates measurements of success
Makes it easier to evaluate new opportunities
Reasons you should have a marketing plan and strategy:
Ⓒ Heptagon Multimedia FZ-LLC
DIGITAL MARKETING STRAEGY STEPS
We take this steps to get your marketing strategy going:
• Identify your goals• Research your audience• Create content that engages• Develop conversion opportunities
Build online marketing audiences and refer to opportunities
• Make sure branding and content are consistent throughout
Ⓒ Heptagon Multimedia FZ-LLC
Digital Marketers Get Better Cost-Per-Lead(CPL) compared to other marketing channels. Hubspot
40% Claimed Greater Savings By using digital marketing methods of promotion for their products and services
28% Shifting Marketing Budget AllocationsFrom traditional media channels and invest them into digital online marketing tools
Ⓒ Heptagon Multimedia FZ-LLC
Social Media Marketing Strategy(Short version)
1. We will Identify your Business Goals2. We will Set Marketing Objectives
3. We will Identify your Ideal Customers4. We will Research your Competitors
5. to see their strategy 6. We will choose best channels and create tactics
7. We will create content strategy8. We will Allocate Budget and Resources
Ⓒ Heptagon Multimedia FZ-LLC
Contact us
Contact us and receive personalized full digital marketing strategy and report for free
Dubai Media City, Al Shatha Tower 2409Call us: 04 551 9434
Email us: [email protected]