CHANGING RETAILRakesh RaghuvanshiFounder & President T +919820329959 E [email protected]
147 BILLION US.$ BY 2017digital economy in India *ET+KPMG report Dec2015
who do you think will be making money here ? what’s your brand’s share in this pie going to be?
“ SEARCH IS THE
NEW SHELF NEAR YOU
Text ,Talk or Tap ; search is hear to drive new customers
And with Cognitive computing and Artificial intelligence coding of content is going to become
even more critical
Example : i click the picture of this red bike and ask (talk search ) Siri to get me the on road price of the same and click on the SRP to go into the page and
then tap to down load a free test drive
4 out of 5 Customers search for business locally
54% of all digital advertising goes
unnoticed
84% of All Marketers want to invest in location based
connect for mobile Marketing investment
85 % + of all customers trust & click on organic search
results
Why Organic In Digital
“only 32% of the web traffic is Humans”-‐ Bob Hoffman 2015 Media Forum
57% of all Video ads surveyed were not viewable to Humans Q2-‐2015
56% of all paid ads were not viewable to Humans -‐
75% of all paid video ads purchased programatically were not viewable to Humans in Canada Q3-‐2015
QUESTION EVERYTHINGlet data speak for themselveshttps://youtu.be/MCAEbirIByc
the head and body together only account for 3.25% of all search traffic! In fact, the top terms don’t account for much traffic:
Importance OF Long Tail
This means if you had a monopoly over the top 1,000 search terms across all search engines (which is impossible), you’d still be missing out on 89.4% of all search traffic. There’s so much traffic in the tail it is hard to even comprehend
• Discovery at product and location level Organically + Long Tail optimisation for organic discovery
• drive online customers to offline store and measure who , what when where and why of your digital assets
• Fastest “Go to Market Technology “ helping legacy brand’s current digital assets (read websites and social pages) become mobile Commerce first ready in fact 15 days
• Drive the Brand narrative and take control back from 3Rd Party Digital assets and harness social selling across geographies and Digital assets - through Mobile ,Search, Social and Local discovery
80% of the success is in showing up ON Search Result Page1
NiftyWindow Product Promise