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DIRECTIONS OF MARKETING RESEARCH:
A CONTENT ANALYSIS
[Research project, in partial fulfillment of the requirement of MBA degree of
VITBS, VIT UniversityVellore (TN), India]
Submitted by: V. Venkatashan (05MBA 112)
N.C. Vinothkumar (05MBA118)
S.D. Senthil kumar (05MBA092)
Vinitha. V.S. (05MBA 115)
[Project Supervisor & Course Instructor: Prof. RN Subudhi]
Group No.: II (Section B, MBA 2005-07)
.
Contents:
Sr. no Contents Page no.
1 Introduction 02
2 Classification of industry 03
3 Contents analysis of 200 articles 08
4 chartsDirections of Marketing Research 28
b) Source of Data
5 Conclusion 28
6 Reference 29
7 Appendix 30
.Note: This is a student project report prepared and submitted by group of MBA students,mentioned above, as a part of their class-room assignment and is for academic purposeonly.
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INTRODUCTION TO MARKETING RESEARCH:
Marketing research is a critical part of marketing intelligence system. It helps to
improve management decision making by providing relevant, accurate and timely
information. Every decision poses unique needs for information, and relevant strategies
can be developed based on the information gathered through marketing research. The
first step of the marketing research contains defining the problem. The problem here is;
DIRECTIONS OF MARKETING RESEARCH: A CONTENT ANALYSIS. This is
basic research approach. For the research purpose, we are taking a sample size of 200
marketing research articles. The sources of information are secondary data to analyze the
direction of the marketing research .For this purpose we read around 200 articlesabstract to find out the conclusion of the problem.
According to American Marketing Association, Marketing research is The
systematic gathering, recording and analyzing of data about problems relating to the
marketing of goods and services .
All of research can be categorized into basic and applied. Basic research is that
intended to expand the body of knowledge in a field or to provide knowledge for the use
of others. Applied research is carried on for the solving of a particular or for guiding a
specific decision, and usually its results are private.
The preliminary stages of the marketing research contain the following steps;
1. Determine or define the problem or opportunity that is faced what theproblem is?
2. Specify what information is neededWhat data are needed?3. Identify the sources of informationHow to obtain those data?4. Decide on techniques for acquiring the information From whom to obtain the
data?
5. Gather and process the information
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6. Analyze and interpret the meaning7. Present the finding to the decision maker.
Types of research:-
All research approaches can be classified into one of three general categories of research
such as;1. Exploratory2. Descriptive3. Causal
These categories differ significantly in terms of research purpose, research questions, the
precision of the hypotheses that are formed, and the data methods that are used. Types of
marketing research in details;
1) Exploratory:
Exploratory research is used when one is seeking insights into the general nature of a
problem, the possible decision alternatives and relevant variables that need to be
considered. This method is highly flexible, unstructured and qualitative, for the
researcher begins without firm without preconceptions as to what will be found.
2) Descriptive:
It embraces a large proportion of marketing research. The purpose is to provide an
accurate snapshot of some aspect of the marketing research. In descriptive research,
hypotheses often will exist, but they may be tentative and speculative. In general, the
relationship studied will not be causal in nature.
3) Causal:
When it is necessary to show that one variable causes or determines the values of other
variables, a casual research approach must be used.
Data collection method:-
The data can collect from two sources such as secondary source and primary source.
Objective of the study:
To study the directions of marketing research
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Classification of industry:
Broadly we have classified 10 industries. They are;
1) Service industry2) Retailing industry3) Agriculture industry4) Telecom industry5) Food & Beverage industry6) FMCG7) Rubber industry8) Printing industry9)
Pharmaceutical industry
10) Other industry
The content analysis of the 200 articles is given below:
TOPIC PRODUCT INDUSTRY CONTENT Publishers
Bold about theburger
Burger Food &Beveragesindustry
Study on the marketing strategyof burger king Corp.
MarketingMagazine
Image polisher Serviceindustry
Clients role in the world andtheir personal style and image
Crains ChicagoBusiness
Insider Phones Telecomindustry
Effect of sales of phones onholidays
ComputingCanada
Analyze this:Comprehensivemarket researchpays off
Serviceindustry(hotel)
determine the hotel's businessmix and the advantages anddisadvantages of specificlocations relevant to demandgenerators
Hotel & MotelManagement
The players Serviceindustry
(consultancy)
Find out the top 100 influentialpeople in the canadian market.
MarketingMagazine
In good company Serviceindustry
Find out 500 growingcompanies in US
. Inc., Nov2005Special Issue
resources Serviceindustry( advt)
Ads spending trend in internetand other media
B to B
Late news Advertisement
Retail industry Effect of support given by theprotestant church for thedocumentary of Wallmart the
Advertising Age
http://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asp5/24/2018 Directions of Marketing Research-Vitbs Project Report by MBA students Vinitha
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highest cost of low price
Travel weekly poll Serviceindustry(insurance)
To assess the difficulty level ofinsurance examination
Travel Weekly: TheChoice of TravelProfessionals
Puerto Rico a TopProvider of CallCenters.
Serviceindustry(callcentre)
Study the growth of carribeancall centre agents from 2002-2004
Caribbean Business
Apollo Tries toLand Media
Serviceindustry
Study the employ mediacompanies for the promotion ofthe Project Apollo research toolin the U.S
Brandweek
Blog,Blog,Blog.. Telecom(internet)
Effect of security in the internet InformationWeek
MarketingPerformance ofU.S. Farmers: ADiscussion.
Soybean Agricultureindustry
the studies concerning themarketing performance ofUnited States farmers
American Journalof AgriculturalEconomics
Modeling
innovation,manufacturing,diffusion andadoption/rejectionprocesses
Services Study the factors influencing
the new product developmentsuccess or failure
Journal of Business
& IndustrialMarketing
Hearing voices Services Study the involvement ofcustomers in new productdevelopment
Appliance Design
Ask them yourself Serviceindustry
Survey on customer response ofkonstantin genruckes service.
FSB: Fortune SmallBusiness
Any ideas? services Study on advice for managers
on motivating their employeesto develop new ideas andenhance their creativity
Folio: The
Magazine forMagazineManagement
The international e-marketingframework (IEMF):Identifying thebuilding blocks forfuture global e-marketing research
Serviceindustry
Study on international e-marketing
InternationalMarketingReview
An analysis of the
factors affecting theadoption ofelectroniccommerce bySMEs: Evidencefrom an emergingmarket
Service
industry
Study on internet-based
electronic commerce (EC)adoption profile of small andmedium-sized enterprises(SMEs) in Turkey as well as thefactors affecting theirwillingness to adopt EC usage
International
Marketing Review
Imc Research mustfocus more on
Serviceindustry
Study on the use of IMC(integrated marketing
Journal ofAdvertising
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outcomes communication)
The Relationshipbetween Integratedmarketing,communicationmarket orientation,and brand
orientation
Services Study on the links betweenIMC, MO(market orientation),and BO(brand orientation)
Journal ofAdvertising
Performanceauditing ofintegratedmarketingcommunication(IMC) actions andoutcomes
Services examine the relationshipbetween the IMC process andbrand outcomes
Journal ofAdvertising
Marketing sinks Service Study on the appointment ofmarketing directors or anequivalent operating board in
business enterprises in GreatBritain.
IRS EmploymentReview
Operator to focuson training
Serviceindustry
Study on the customers attitudetowards holiday tour.
Travel Weekly: TheChoice of TravelProfessionals
Yahoo to TrackImpact of InternetAds
Serviceindustry
Study on advertisingeffectiveness to advertisers.
Wall Street Journal- Eastern Edition
Letters Serviceindustry
Study on creativity in radioadvertising
MarketingWeek(UK),
Constant contact
yields sweet smellof success
Axe line of
products( Unilever)
FMCG
industry
Study on the marketing success
of this product
MarketingNews
On average, marketresearch is flawed
Xmas gift FMCGindustry
Study on brand awarenessduring the Christmas season
Marketing(UK),
Ethics andinternationalmarketing Researchbackground andchallenges
Others Study on how ethics ininternational marketinghaveevolved and progressed towardsthe current "ethics era" andpresents discussion surroundingthe role and value of an ethicalapproach towards marketing in
a global marketplace.
InternationalMarketingReview
Has the medium(roast) become themessage?: Theethics of marketingfair trade in themainstream.
Serviceindustry
Study on marketing fair trade. InternationalMarketingReview
International greenmarketing: A
Services On the international marketingstrategies of eco-firms.
InternationalMarketingReview
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comparative studyof British andRomanian firms
The survey says Serviceindustry
Study on the growth of onlinepolls in the U.S
Inc., Oct 2005
Digital print,Internet drive
decline in lithoplates
Lithographicprinting plates
Printing media Study on Life Cycle of Analogand Digital Lithographic
Printing Plate
American Printer
Nivea VisageYoung
Nivea Visage FMCG Study on the challenges facedfor the marketing of product.
Event
go fish Sea foods Food &Beveragesindustry
To study the popularity of seafoods in hotel
Restaurants &Institutions
The Challenge ofFinding a Target:Opening NewMarkets
Services On how to successfully expandto new markets
Business Times
China, Vietnamsign agreement
Rubber Rubberindustry
Study on the agreement signedto establish rubber market inchina
Rubber World
The Search-Marketing Game
Serviceindustry(searchengines)
how companies use search toattract leads
Mortgage Banking
Discourse,Diversity, andDistinction:Macromarketing at30 Years
Services Study on the abstracts ofvarious papers related tomarketingpresented at 30thannual Macro-marketingConference held in Florida,
during May 28-31, 2005
Journal ofMacromarketing
From the editor Services Study on consumer behaviour Marketing Research
Marketing mix Chocolates Food andbeverages
Study on the recent changes inthe business marketing ofchocolates
Marketing Research
Segmentation ValueChain
Agriculture Study on the ways to ensure thesuccess of market segmentation.
Marketing Research
Watch and Learn Pharmaceuticalindustry
Study on various issues relatedto leverage ethnography thatimprove strategic decisionmaking
Marketing Research
Online Competition Serviceindustry
On the significance of methodsused to judge the onlineperformance of companies
Marketing Research
Learning from PopCulture.
Cell phones Telecomindustry
Study the psychographic anddemographic profiles ofcustomers
Marketing Research
Blame game Retail Study on the blame game of badbusiness decisions.
Marketing Research
Better service Printing Study on advantage of doing American Printer
http://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asp5/24/2018 Directions of Marketing Research-Vitbs Project Report by MBA students Vinitha
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through research industry survey and marketing researchto printing and geographicalarts companies in the US
A Visual Overdose?VisualCommunications inPublic Relations
Serviceindustry
The effect of visualcommunications in americans
Public RelationsQuarterly
Charles Schwab Serviceindustry
To check the effectiveness ofunique selling proportions
Sales & MarketingManagement
Target Practice Serviceindustry
Study on the growth of armedforce in US
Advertising Age
Rockin' and rollingin it: marketing-mixmasters
Services On the increasing demand formarketing mix analytics in theU.S.
Advertising Age
CEO to applylessons learned atcompetitors P&G,Church & Dwight
Services Study on core businesses,consumer-centric innovation,customer (retailer)collaboration, cost
consciousness, more effectivecommercialization of conceptsand capability, as in training
Advertising Age
Collective Opinion Serviceindustry
Study on online marketingresearch
Forbes
Unileverapproachesagencies over 10mPot Noodlecampaign
Noodles(Unilever)
Food &Beverages
Study on on the plan ofUnilever UK Foods Co. toreview its advertising accountfor snack brand Pot Noodle aspart of the 10 millionreinvention of the brand in
Great Britain
MarketingWeek(UK)
The hard-to-reachplaces
Services Study on the tips on how towin respondents in marketingresearch.
MarketingWeek(UK)
Infozone Strategyclinic
Serviceindustry
Study on how to utilize arestaurant site with exterioraccess adjacent to a hotel.
Caterer &Hotelkeeper
Designed by afemale winecologist
Wine Food &Beverages
The emergence of niche marketin the wine industry-to female
Maclean's
Road less chavelled Holiday resort Serviceindustry
Evolution of new holidaymaker.
Travel Weekly: TheChoice of TravelProfessionals
Market researchvendors
Vendors Serviceindustry
List of vendors in US market B to B
Think big picture Serviceindustry
Study on the dealers in thebranding strategy.
MarketingNews
ResearchConsortium to
Services Research consortium to launch MarketingNews
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launch
Visa, FedEx ponyup for future fund
Communication channels
Telecomindustry
To find out how to navigate themedia.
Advertising Age
Real Women HaveLingerie
Serviceindustry
Brand promotion of Lingerie Brandweek
Lyle Schwartz Serviceindustry
Analysis of channel mix Brandweek
Shoot the FocusGroup
Serviceindustry
Focus of advertisers to onlinegroup of consumers
Business week
Game Theory Pepsi Service Generating the sales by puttingmultiple vending machines
Forbes
Post-HurricaneKatrina predictionsaddressed atHSMAI's ROIconference
ROI Serviceindustry
Study on change in sales byadvertisement.
Hotel & MotelManagement
O'Brien hired byUniversal McCann
Recruitment Services The role of new director in theresearch field.
Campaign (UK),
RAC set to grow itsbrand
Recruitment Services Recruitment of talentedencryptic individuals
Marketing(UK),
Thinkbox studiesTV engagement
Serviceindustry
Analysis of how brain reacts toTV advertisements.
Marketing(UK),
Editorial: TheMarketingCampaign: TheBritish GeneralElection of 2005
Serviceindustry
Effect of marketing in politics Journal ofMarketingManagement
Labour, Political
Marketing and the2005 Election: ACampaign of TwoHalves
Service
industry
Effect of marketing in politics Journal of
MarketingManagement
Appropriatestatisticalmethodology fortesting the effiencyof betting marketsinvolving spreadand totals
Serviceindustry
Accuracy of marketing research Journal ofEconomics &Finance
The state ofresearch on marketsfir sports bettingand suggestedfuture direction
Serviceindustry
Knowledge of price formationby sports betting.
Journal ofEconomics &Finance
The Art ofUnderwriting
Serviceindustry(insurance)
Attaining of profit incommercial insurance.
Best's Review
We can do better Service Focusing of marketing research International
http://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asp5/24/2018 Directions of Marketing Research-Vitbs Project Report by MBA students Vinitha
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industry in the field of service industry. Journal of MarketResearch
'Hidden'opportunities andbenefits in usingweb-basedbusiness-to-
business surveys
Serviceindustry
B2B web based surveyevaluates hidden opportunities.
InternationalJournal of MarketResearch
Identifying theinfluence of productdesign and usagesituation onconsumer choice
Serviceindustry
Analysis of consumerperception of products toanticipated usage context.
InternationalJournal of Market
Research
Statistics in marketresearch
Book review Printing Book review of statistics inmarketing research.
InternationalJournal of MarketResearch
Dads Are GettingDomesticated
Serviceindustry
Survey of fathers involvementin household.
RetailMerchandiser
Remembrance ofThings Past andPersonal.
Product mix Retail industry Employment of competitivestrategy by personalized giftretailer.
RetailMerchandiser
Influence of CSRon Loyalty andValuation ofServices
Serviceindustry
Adoption of a multidimensional perspective ofsocial responsibility.
Journal of BusinessEthics
Out Of Thebox Serviceindustry
Renovation of Hilton SidneyHotel
Hotels,
Asking Questions Serviceindustry
Collaboration and technology inmarketing research
NZMarketingMagazine
Researchconferenceemphasizes action
Conference Printing Highlights of Americanmarketing association.
MarketingNews
ABC's 'FoodDoctor' wins ParlinResearch award
Conference Food andbeverage
Highlights of Americanmarketing association.
MarketingNews
Editorial Board Printing Members joined in editorialreview board.
Journal ofMarketing
Research(JMR),
Sports on the menu Serviceindustry
Establishment of sportssponsorship in a restaurant
MarketingMagazine
Marketers: JUDYHU
Serviceindustry
Promotion of GE advertisement B to B
Brands: MERRILLLYNCH
Serviceindustry
The company experiment onlineand internal marketing.
B to B
'Alpha buyers'called key toreaching others
Serviceindustry
Analysis of alpha vehicle buyerpurchase decision
Automotive News
Courting a loyalcustomer base
Customerloyalty
Retail industry Comprehensive view ofcustomer loyalty in the retailing
DSN RetailingToday
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Directions of Marketing Research-Vitbs Project Report by MBA students Vinitha
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11
Purdue seeks helpof agribusinesses
Agri business Agricultureindustry
Participation of farmers ininternational marketing researchprogram.
IndianapolisBusiness Journal
A word to theworldly-wise
Serviceindustry
Role of marketing research ininternational marketing
MarketingWeek(UK),
Marketing crystalball
Serviceindustry
Marketing focuses on newproduct development.
BRW
Inter American'sFeliciano Stays OneStep Ahead of HerMarket.
Serviceindustry
Challenges in youth market. Caribbean Business
Market studiespolyethylene
Plastic Usage of polyethylene Plastics News
Directory ofServices
VARbusiness
Service How useful to end users VARBusiness,
Selling your soulfor a Stella Artois
Artois brand Service To study the popularity of brand Campaign (UK)
Market Research Tablets,services
pharmaceutical Introducing new products andattracting patients
PharmaceuticalExecutive
Competitive marketanalysis of easternredcedar.
Trashor nuisance
Agriculture Developing a basicunderstanding of market foreastern red cedar product
Forest ProductsJournal
DIRECTORY. Medicalservices and
marketing
Pharmaceutical Brand awareness, medical artwork market research
Medical Marketing& Media
Health Hazard? Health care Services Ethical aspects of marketinghealth care
MarketingHealthServices
Easy Writer Services Advantages of the Delphitechnique in writing a missionstatement.
MarketingHealthServices
Herd Behavior ina LaboratoryFinancial Market
Services Herd behaviors in laboratoryfinance market
AmericanEconomic Review
Implications ofCommodity Price
Behavior forMarketingStrategies
Services Relation between price andmarketing strategies
American Journalof Agricultural
Economics
If you market to themind, you're aimingtoo high
Services Emotional considerations ofcustomer purchasing power
Des MoinesBusiness Record
Nostalgia and thesimple life.
Tablets Pharmaceutical Budget for media, marketingstrategy
Medical Marketing& Media
Beware of common Contract Others Focus on significant roles of Contract
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Governmentcontracting Pitfalls
far concerning the governmentcontracting management
Management
Pairing Up Tablets Pharmaceutical Organizational strategies PharmaceuticalExecutive
The Influence ofCulture on ServicesMarketing
Research:Guidelines forInternationalMarketers
Service National and internationalculture
ServicesMarketingQuarterly
Make a criticaldifference in thesuccess of yourcampaign
Agri products Agriculture Testing effectiveness andefficiency
Agri Marketing
Global RFIDMarket to Top $7Billion by 2008
RFID Telecom Market for RFID Adhesives &Sealants Industry
Internet communityforums: anuntapped resourcefor consumermarketers
Services To get emerging area of internetpractices that has implicationsfor consumer marketers
Journal ofConsumerMarketing
The evolution ofcustomer loyaltystrategy
Services Methods to develop loyaltyamong customers
Journal ofConsumerMarketing
The Hazards ofHounding.
Services consumer behaviors and loyalty Harvard BusinessReview
How to read your
customer's mind
Services Limitation how to present
questionnaires
Business First of
BuffaloExtensions are nowdefault setting
Services View on brand management Marketing(UK),
HELPLINE Bags Services Suggestion to use text proservices from ASI
Marketing(UK),
Why onlyPublicis seems towant Aegis
Services Lack of interest ofadvertisement holdingcompanies in bidding for aegis
Advertising Age
Super spenders Services To know about value addedcrowd
MarketingMagazine
Research
advocates
Services To know effect of merger Marketing
MagazineMugging andSugging
Services Threat of deceptivetelemarketing practices byunscrupulous direct sellers
MarketingMagazine
Help wanted:Learning junkies
Services Function of departments in theindustry
MarketingMagazine
China: A BeautyDestination.
Cosmetics FMCG Growth of market for beautyproducts
Women's WearDaily
MarKetQuest Services How to create image Business Journal
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arketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asp5/24/2018 Directions of Marketing Research-Vitbs Project Report by MBA students Vinitha
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creates brandimages
(Central NewYork),
Market researchcan be surprising
Services Neuroanatomical basis ofunderstanding sarcasm itsrelationship to social cogitation
Business Journal(Central NewYork),
Nestl to introduceAero hot
chocolate.
Chocolate Food andbeverage
Business strategies Marketing(UK),
Andrex Moistened Food andbeverage
To develop product Marketing(UK),
EthnographerStudies Top Dogs
Services Studying c-level executivesand institutional investors
Adweek
Evolve approach toserve complexmarket
Services Shortcoming of marketingresearchers
MarketingNews
Take steps to avoidmisused researchpitfall.
Services Need for establishing actionstandards
MarketingNews
Biz problems canget solved withresearch
Services Limitations of marketersresearchers
MarketingNews
Take on a newrole
Services Relationship between marketersand market researchers
MarketingNews
Take steps toprevent problematicfieldwork
Service Advice on market researchworking in foreign countries forfirst time
MarketingNews
Size of client firmdetermines researchneeds
Service Role of market research indecline of market
MarketingNews
Conferencecalendar
Service Work done by the marketingresearch conference
MarketingNews
Tech marketingbudgets rise,outpace spending
Service Marketing budgets B to B
Poll results Services Relationship in topmanagement
B to B
AGENDA. Service Information of severalupcoming business events
B to B
Stoli hits the bars totarget vodka
drinkers.
Vodka Food &Beverage
Flavors preference Advertising Age
Labelmanufacturers arein for good times
Services Research on labelmanufacturing
Plastics News
Townsendexamines filmextrusion in China
Film Printing Growth of the industry Plastics News,
K-C Tries SeeingPersonalcare
FMCG Focus on consumer visionsystems
Brandweek
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arketing%20research/vini-MR/citation.asp5/24/2018 Directions of Marketing Research-Vitbs Project Report by MBA students Vinitha
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Things FromConsumer's POV
Maybe noteverybody shouldbuy a new car.
Vehicle Others Customers choice Automotive News
Cellular phones will
energize the marketfor batteries
Battery Telecommunic
ation
Growth of demand on batteries Machine Design
We'll need $2.6billion worth of fuelcells in 2009
Fuelcell product
Service Increase in demand for fuel-cellproducts and services
Machine Design
Understanding WhyPeople Buy.
Services How to focus its marketresearch on providing customerinsights
Business WeekOnline,
Conferencecalendar
Service Schedule of events MarketingNews
Field marketing
leagues
Retail Field marketing issues Marketing(UK),
Too many cooks? Retail Promises-delivery Marketing(UK),
Poll results Service To find % of marketingmaterials produced in-house
B to B
Focus groupsshould be abolished
Chair Service Growth of industry Advertising age
Trading down Services Buying behavior of consumer Global CosmeticIndustry
Cool hunting goescorporate
Services Trends and changes in businesspractices
Advertising age
Brand NameAnatomy
Food
products
Food and
beverages
Concept about the practice of
the retailing and retailer andbranding
Marketing
Research
Branding's NewHorizon
Services Understanding about brandingand rethinking of branding
MarketingResearch
FUD Busters
Wi-fitechnologyproducts
Telecommunication
Uses of the WI-FI network NetworkComputing
USDA AwardsCash for ChileResearch
Green Chile Agricultural Production of chili New MexicoBusiness Journal
Letters to the
editor
Services Difference between online and
traditional marketing
Advertising Age
Don't Forget theMarket Research
Services First step planning about thestrategies
njbiz
College Kids ToSpend $3.6 BillionOn Dorm/Apt.Furnishings
Retail Business views and target ofretailers
Home TextilesToday
Will ConsumersPay for Safety?
Banking Telecomm Payment on security device American Banker
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Whats in fashionthis fall? scarcity
Clothing Retail Trend in clothing stores Fortune
Seven steps togoing global withyour business
Services Outlines seven steps on howbusinesses can go global.
Las Vegas BusinessPress
The Determinantsof Entry are not
Independent ofStart-up Size: SomeEvidence fromSpanishManufacturing
Service Entering in to market Review ofIndustrial
Organization
Editorial Editorial Printing Introduction to September 2005issue of the international journalof market
InternationalJournal of MarketResearch
Viewpoint:Maintainingresearch standards
Services Impact of technology onmarket research
InternationalJournal of MarketResearch
The developmentof a segmentationof the baby milkmarket
Services SMA formula and uses InternationalJournal of MarketResearch
Cluster sampling:a false economy?
Services Clustering of samples for easyanalysis
InternationalJournal of MarketResearch
An empiricalcomparison ofmethods to measurewillingness to pay
by examining thehypothetical bias
Services To measure willingness to pay InternationalJournal of MarketResearch
Why word ofmouth works
Services Changing behaviors ofconsumer
AgriMarketing
Measure YourMarketing In FiveSteps
Service Thinking of marketing mix BankMarketing
The ExtraordinaryPotential ofAdvanced ScientificTesting
Printing Accuracy of magazinecirculation
The Magazine forMagazineManagement
Denying the Urgeto Splurge
DVD Service Accessing consumer behaviors Harvard BusinessReview
Economic stabilityleads to rise inagency pitches
Services Rising of advertising industry,long term stability of economy
Campaign (UK),
Do ads reinforceracial stereotypes
Services Ethnicity in advertising,targeting the segments
Campaign (UK),
Atkin Joins Outsellas Vice President
Service Trends, issues, affecting thefinancial information industry
Wall Street &Technology
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arketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asp5/24/2018 Directions of Marketing Research-Vitbs Project Report by MBA students Vinitha
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from both the buyer perspectiveand seller perspective
Determinants ofCustomer Benefitsin Business-to-Business Markets:A Cross-Cultural
Comparison
Services Difference between core andadd-on benefits, productsservice qualityflexibility,trust,joint action,supplier commitments
Journal ofInternationalMarketing
Why Country ofOrigin Effects Varyin Consumers'Quality Evaluation:A TheoreticalExplanation andImplications forCountry of OriginManagement
Services Quality assessment speed,perceived quality,detend thehypotheses that the country oforigin effects change bydiagnostically of the country oforigin and the accessibility-diagnostically of attachingcauses
Journal of GlobalMarketing
Market
Orientation,MarketingInnovation asPerformanceDrivers: Extendingthe Paradigm
Services A substantial connection
between market orientation andthe firm performance withpartial support for marketinginnovation
Journal of Global
Marketing
Towards anintegratedmarketing strategyfor developingmarkets
Services Standardizing of globalcompanies, adoption, degree towhich they adapt marketingstrategies, environmentalfactors, infrastructure, level of
education, legal systems
Journal ofMarketingTheory& Practice
Fair trademarketing: Analternative systemfor globalisationand development
Services Fair trade movement as asystem for globalization andeconomic developmentdifferent from that they carryout by conventional marketing
Journal ofMarketingTheory& Practice
Rebrands needevery ego onboard.
Manyproducts
FMCG Branding of products Marketing(UK),
Integration of
customerrelationshipmanagement: statusquo andimplications forresearch andpractice
Services Research gaps for researchers
alike and suggest areas thatneed further consideration infuture
Journal of Strategic
Marketing
How Markets HelpMarketers
Computer Telecomm Studios and marketers to useHSX as a platform
Harvard BusinessReview
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arketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asphttp://d/III%20sem/Marketing%20research/vini-MR/citation.asp5/24/2018 Directions of Marketing Research-Vitbs Project R