Discover the Exceptional Taste of Rum in Every Sip
n the late 1800s, Don Juancho Nieto Meléndez, the inspiration for Rum Diplomático and its label, travelled the Caribbean in search of the finest beverages of every culture he visited. Known as the premier spirits collector in Venezuela, his collection became known as the “Ambassador’s Reserves”.
on Juancho’s dedication, chivalry and authentic personality inspired the creation of Diplomático Rum in 1989 out of a partnership between Venezuela’s best rum distillers and Seagram’s International. Their Reserva Exclusiva formed part of its Rare Rums of the Caribbean collection. After Seagram’s sold the distilleries back to its Venezuela distillers, Diplomático Rum continued to build on its past success with additional expressions including Añejo, Reserva, Blanco, Single Vintage and Ambassador.
um Diplomático is one of the most awarded rum in the world, and its master distiller is the only person to have won “Master Blender of the Year” two times (2011, 2013) from London’s Golden Rum Barrel Awards. The Rum Diplomático distilleries are certified with ISO 14001 in recognition of its environmental and sustainability initiatives.
I D R
KEY SELLING POINTSThe best sipping rum; as recognized by renowned tasting competitions. Ideal for sipping, and adds complexity in classic and newer cocktails.
Unique and differentiated; three different distillation methods; pot stills, continuous columns and batch kettle. None like any other rum production.
Provenance; Located at the foot of the Andes in Venezuela, an ideal environmental conditions for sugar cane production and rum aging. DOC from Venezuela ensures consistent high quality and traditional production standards.
Sustainable elaboration method; recipient of the ISO 14001 certification for environmental awareness. Environmentally responsible.
TRADE POSITIONING
On Premise
Back-Bar: Next to Zacapa and other premiumsipping rums
Cocktail Menu: Reserva, Reserva Exclusiva,Blanco, Añejo
Sipping Rum List: Exclusiva, Single Vintage, Ambassador
Bottle Service Menu: Ambassador, Single Vintage
Off Premise
Shelf Positioning:Eye level / above the waist line
Positioned with rums above the $30 range
Number of acings: Target the same or more as Zacapa
Reserva Exclusiva:
2016 San Francisco Spirits Competition:Double Gold Medal
2016 Ultimate Spirits Challenge:92 Points/Excellent
Highly Recommended
Blanco:
2016 Wine Enthusiast Buying Guide:95 Points
2015 Ultimate Spirits Challenge:93 Points/Excellent
Highly RecommendedDrop dead delicious in a Daiquiri
Single Vintage 2000:
2015 Wine Enthusiast:94 Points/Best Buy
2015 Ultimate Spirits Challenge:95 Points/Excellent
Highly Recommended/Finalist
AWARDS & ACCOLADES
Range Core Prestige
Variant Reserva Exclusiva Reserva Blanco Añejo Single Vintage Ambassador
Aging Up to 12 years Up to 8 years Up to 6 years Up to 4 years Up to 13 years Up to 14 years
SRP $39.00 $24.00 $29.00 $15.00 $85.00 $200.00
Strategic RoleMain volumedriver / Brandrecruitment
Rangeexploration;
mixing
Rangeexploration;
mixing
Rangeexploration;
premium well
Connoisseurengagement
Connoisseurengagement /
Halo /Bottle Service
Drink Strategy Neat /Old Fashioned
Mai Tai /Manhattan
Mojito /Hemingway
Zacapa El Dorado Appleton
Daiquiri /Venezuelan Mule
Neat Neat
On PremisePriority
Fine & Casual dining / Steakhouses / Influencer cocktail bars /Neighborhood bars / Hispanic accounts / hotels / country clubs
Fine dining /luxury hotels /
casinos
Fine dining /luxury hotels /
casinos
Off PremisePriority
All liquorAll liquor
Premium foodSpecialty liquor Specialty liquor
Pallet Configuration
Cases Cases No. Weight per CaseProduct Decription Bottle Size ABV SCC UPC per pallet per Tier of Tiers case (KG) Dimensions (CM)
Añejo 12 / 750 ml 40% 10186028000073 1 86028 00007 6 50 10 5 36 8 x 12 x 16
Reserva 6 / 750 ml 40% 10186028000080 1 86028 00008 3 75 15 5 20 9 x 9 x 13
Blanco 6 / 750 ml 40% 17594003621992 7 59400 362199 5 72 24 3 20 13 x 9 x 12
Ambassador 6 / 750 ml 47% 75940036251601 7 59400 362514 6 60 10 6 20 10 x 9 x 12
Reserva Exclusiva 6 / 750 ml 40% 7594003620400 7 594003 62039 4 80 16 5 20 10 x 13 x 15
Single Vintage 6 / 750 ml 43% 17594003626188 7 59400 362617 4 60 10 6 28 10 x 13 x 15
Reserva Exclusiva 12 / 375 ml 40% 7594003622572 7 59400 362164 3 126 14 9 19 5.5 x 2.7 x 10.5
RANGE STRATEGY
THE COMPETITORS
DIPLOMÁTICO PRODUCT SPECIFICATIONS
PLEASE ENJOY DIPLOMÁTICALLY • W W W . R O N D I P L O M A T I C O . C O M