Dana Pylayeva, Erica Indman
Discover Your Winning Product
with User Story Mapping A Product Discovery Game
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Current Project…
…Take a sticker from your table and paste it
on the handout.
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A Little Bit About Us
@DanaPylayeva [email protected]
Agile Coach, Software
Development Manager
Erica Indman
5th Grader (and Dana’s daughter)
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Do you know how to build a product that’s right for
your users?
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At Your Table Pick One Theme for Your
Product Discovery Game
Kids birthday
party
Family reunion Trip to the
Moon
Music festival
Mobile App
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Step 1. Frame Your Idea
Why are we building this?
Why should consumers care?
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• Use your handouts to complete the first step.
• Share it with your partner.
• Select one idea to work on together.
Practice: Step 1. Frame Your Idea
Why?
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Step 2. Know Your Customer
Who are you building this for?
Who will be using it?
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Proto-Persona: Domain Expertise and Gut Feeling
Sketch
Name, sketch and basic
demographics
Pain
Top three pain points
Behaviors and
beliefs of the persona
Behavior
Main Goal and
Auxiliary goals
Goals
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Practice: Step 2. Know your customer
Who?
• Think about a customer persona.
• Select cards from the discovery pack to represent a persona.
• Work with your partner to create at least 2 personas.
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Step 3. Envision Solution
What are we going to offer that no one else can?
How do we plan to solve our customers’ problem?
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Zoom Out and Think about a Story Plot:
What happens
(user interaction with your product)
and the order it happens in.
Get Invited
Build Your Product as a Story with User Story Mapping
Story Plot
Play Halloween Escape Game
Have Food
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Start Zooming In and building “Table of contents”:
More details about
what happens within each user activity
Get Invited
Build Your Product as a Story with User Story Mapping
Story Plot
Play Halloween Escape Game
Have Food
Table of
Contents
Receive an
Invite RSVP
Solve puzzles
Find a treasure
Eat Kids food
Enjoy a gourmet dinner
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Continue zooming in and discover all the Juicy Details:
variation and
alternative story lines.
Get Invited
Build Your Product as a Story with User Story Mapping
Story Plot
Play Halloween Escape Game
Have Food
Table of
Contents
Receive an
invite RSVP
Solve puzzles
Find a Treasure
Eat Kids Food
Enjoy a gourmet dinner
Phone call
Evite
Custom Made Card
Call back
Collect Clues
Open a Scary room
Pizza Eat
catered food
Juicy Details
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• In your groups, start building a shared user story map for your product.
• Add details and variations with your personas in mind
Practice: Step 3. Envision Solution
What? How?
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Step 4. Slice and Plan
When do we need this?
Where to focus and where to skim through for now?
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Get Invited
Slice and Plan Your Product
Story Plot
Play Halloween Escape Game
Have Food
Table of
Contents
Receive an
invite RSVP
Solve puzzles
Find a Treasure
Eat Kids Food
Enjoy gourmet dinner
Get a Phone
Call
Receive Evite
Receive Custom Cards
Text back to confirm
Collect Clues
Open Scary Room
Pizza
Juicy Details
If you only had time to build a first draft, what would be
included in your party?
Call back to confirm
Collect Clues
Go through cobwebs
Apple juice
Eat catered
food
E-mail RSVP
Solve a Riddle
See scary
portraits
Ice cream cake
Eat home made
dessert
Eat catered
food
Version 0: First Draft
Version 1: Rough cut
Bestseller
Version 2:
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• First Draft: Think about the smallest meaningful experience for your users. (MVP)
• Rough Cut: What’s next can you add to make it better?
• Bestseller: What would put it over the top?
Practice: Step 4. Slice and Plan
When? Where?
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If You Want to Know More • https://en.wikipedia.org/wiki/Five_Ws
• http://www.jnd.org/dn.mss/personas_empath.html
• https://uxmag.com/articles/using-proto-personas-for-executive-alignment
• http://adlininc.com/adhoc/
• http://www.innovationgames.com/empathy-map/
• http://jpattonassociates.com/user-story-mapping/
• https://agilewarrior.wordpress.com/2011/02/06/blank-agile-inception-deck-template/