DISRUPTIVE INNOVATION & COLLABORATIVE LEADERSHIP
JAN 2011NICK JANKEL
WWW.WECREATE.CC
LEADERSHIP COLLABORATION
COLLECTIVE PROSPERITY(AND PEACE)
INNOVATION
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THING YOU ARE PROUD OF HAVING COLLABORATED ON (AND WHAT IT TAUGHT YOU)
MOST DEVELOPED INNOVATION SKILLS
WORDS YOUR COLLEAGUES MIGHT USE TO DESCRIBE YOU AT YOUR BEST
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WHAT IS INNOVATION?
THICK WORD
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WHAT DOES IT MEAN TO YOU?
Main Entry: in·ventEtymology: invenire to come upon, findDate: 15th century
1 : to devise by thinking2 : to produce (as something useful) for the first time through the use of the imagination or of ingenious thinking and experiment
INVENT
Main Entry: mar·ket·ingDate: 15611 a : the process or technique of promoting, selling, and distributing a product or service
MARKET
THE PROFITABLE LEVERAGE OF IDEAS
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‘INEFFICIENT’GRASSROOTSEXHAUSTING
INHERENTLY RISKYDEEPLY AMBIGUOUS
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OFTEN FAILS
ORGANISATIONS (& PEOPLE)HAVE LONG MEMORIES
1989
2009
INCREMENTAL
DISRUPTIVEINNOVATION
WHY DID MONKS CONTINUE TO HAND-DRAW ILLUSTRATIONS ON
BOOKS PRINTED BY GUTTENBERG’S PRESS?
A REVOLUTION DOESN’T HAPPEN WHEN SOCIETY ADOPTS NEW
TOOLS. IT HAPPENS WHEN SOCIETY ADOPTS NEW BEHAVIOURS
CLAY SHIRKY
OLD BEHAVIOURS
DRIVEN BY OUTDATED
ASSUMPTIONS
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THE SMALLEST IDEA IS A RESILIENT VIRUS. IT CAN GROW
TO DEFINE OR DESTROY YOU.
INCEPTION
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SOMETHING HIT ME VERY HARD ONCE, THINKING ABOUT WHAT ONE LITTLE MAN COULD DO. THINK OF THE QUEEN MARY - THE WHOLE SHIP GOES BY AND
THEN COMES THE RUDDER. AND THERE'S A TINY THING AT THE EDGE OF THE RUDDER CALLED A TRIM
TAB.BUCKMINSTER FULLER
SMALL CHANGES CAN BE REVOLUTIONARY
LEADERSHIP EXISTS WHEN PEOPLE ARE NO LONGER VICTIMS OF CIRCUMSTANCES BUT PARTICIPATE IN
CREATING NEW CIRCUMSTANCES. ULTIMATELY, LEADERSHIP IS ABOUT CREATING NEW REALITIES.
PETER SENGETHE FIFTH DISCIPLINE
YOU NEED TO BE AN EXPERT / PROFESSIONAL
YOU NEED TO HAVE PRIVILEGED / TECHNICAL
KNOWLEDGE
EXPERT KNOWLEDGE MUST BE PROTECTED BY
THE PROFESSIONS
BEING A PROFESSIONAL IS KEY TO SUCCESS AND
PROSPERITY
THE BRAIN IS TO BLAME FOR ALL OUR ISSUES
FREUD WAS NOT A
FREUDIAN
BUDDHA WAS NO BUDDHIST
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AFFO
RDABILITY
ACCESSIBILITY
IMPACT
PROFESSIO
NALISM
CULTURE CHANGE
THE DISRUPTIVE INNOVATION ANALYZER
INTENSIVE TRAINING
COACHING
ACCESSIBILITY
IMPACT
PROFESSIO
NALISM
CULTURE CHANGE
AFFO
RDABILITY
INTENSIVE
TRAININGWECREATE
ACCESSIBILITY
IMPACT
PROFESSIO
NALISM
CULTURE CHANGE
INTENSIVE TRAINING
COACHING
AFFO
RDABILITY
TEXT
ACCESSIBILITY
IMPACT
PROFESSIO
NALISM
CULTURE CHANGE
WECREATE
INTENSIVE TRAINING
COACHING
AFFO
RDABILITY
I MUST CREATE A SYSTEM OR BE ENSLAV'D BY ANOTHER MAN'S
WILLIAM BLAKE
BARRIERS TO DISRUPTIVE INNOVATION
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FLIGHT FROM AMBIGUITY
GROUP THINK
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DISTRUST OF INTUITION / NEED FOR NUMBERS
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LIFE [FULFILLMENT, PROFITS, IMPACT] SHRINK OR EXPAND IN DIRECT PROPORTION TO ONE'S
COURAGE.
ANAIS NIN
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RARELY ABOUT BEST IDEAS
ABOUT THE BEST CULTURES
CREATIVITY
CHARISMA
CONNECTIVITY
COMMITMENT
CREATIVITYIDEASCURIOSITYEXPLORATIONREFRAMINGSEEING BEYONDINTUITIONCHILDLIKE
LISTENING RESPONSIVEEMPATHICNURTURINGEMOTIONALLY SMART
CAN DOURGENTUNSTOPPABLECONFIDENTRELENTLESSOPTIMISTICSINGLE-MINDED
INSPIRINGLEADINGCHARMINGVISIONARYEMPOWERINGINTEGRATIVE
IF YOU WERE THE WORLD’S GREATEST
CREATIVE VISIONARY, WHAT WOULD YOU DO
TO TRANSCEND THE PROBLEM?
WHO IS FEELING MOST CHALLENGED BY THIS SITU / NEED AND WHAT CAN YOU
DO TO GET THEM BACK INTO CREATIVE
MAGIC?
IF YOU WERE THE ONLY ONE WHO
COULD DO ANYTHING TO SOLVE THIS SITU / NEED, WHAT WOULD
YOU DO?
HOW COULD YOU USE THIS IS SITU / NEED AS A UNIQUE OPPORTUNITY
TO TRANSFORM THE WAY YOUR TEAM AND
ORG WORKS FOREVER?
CREATIVITY
CHARISMA
CONNECTIVITY
COMMITMENT
WHY DO MONKEYS THAT POKE EACH OTHER IN THE
EYE SURVIVE LONGER?
CLOSEDINNOVATION
OPENINNOVATION
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HIERARCHIES
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COMMAND & CONTROL
RISK MINIMISATION
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REJECTION OF INNOVATORS /
MAVERICKS
WORKS IN A MECHANISTIC
WORLD OF STUPID, SELF-INTERESTED
‘COGS’
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BUT WE NOW LIVE IN A
NETWORKED, PARTICIPATORY
SOCIETY
ONE TWEET PER GLOBAL
CITIZEN / MONTH
EXPONENTIAL GROWTH IN NETWORK POWER
TRIBES
HIERARCHIES / BUREAUCRACIES
MARKETS
HETERARCHIES
THE COLLABORATIVE STAGE OF EVOLUTION
TRIBE HIERARCHY MARKET HETERARCHY
SOLIDARITY AUTHORITY COMPETITION CO-CREATION
TRIBEWELLBEING
VESTED INTEREST
SELF INTEREST COLLECTIVE GOOD
KINSHIP POLICIES CONTRACTS AGREEMENTS
SEGMENTS SILOS ATOMIZED SELF-ORGANIZED
THE AGE OF MASS COLLABORATION
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SCHEDULED
APPOINTMENT
SIT BACK
MESSAGES
ON DEMAND
WHENEVER, WHEREVER
PARTICIPATIVE
EXPERIENCES
WE ALLOW YOU TO PLAY WITH IT, PASS IT ON
CONTENT WE THINK YOU’D LIKE
CONTENT YOU CO-CREATE WITH US
WE CONTROL & COPYRIGHT IT
ON PLATFORMS WE OWN
ON PLATFORMS YOU OWN
HIERARCHY HETERARCHY
CO-CREATED MEDIA
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LAW OF REQUISITE VARIETY
ONE SIZE FITS ALL,
DETERMINED BY
AUTHORITY
HEGEMONY =
NETWORKS FORM
AROUND AFFINITIES AND SELF-
SOLVE PROBLEMS
MULTIPLICITY =
PRE-MEDIA
TALK FACE TO FACE
MASS MEDIA
CONSULT A PROFESSIONAL
LETTERS
PHONE IN; TV / RADIO
TALK FACE TO FACE
PHONE CALL
PROFESSIONAL MEDIA DICTATE
SOCIAL MEDIA
SOCIAL NETWORK PAGE
WIDGETS
PHOTO SHARING SITE
CHAT ROOMS
MESSAGE BOARDS
VIDEO SHARING SITE
COMMENTS ON BLOGS
COMMENTS ON WEBSITES
VIRAL EMAILS
WISH LISTS
RATINGS ON RETAIL SITES
REVIEWS ON RETAIL SITES
AUCTION WEBSITES
SOCIAL BOOKMARKING
CHAT ROOM
PRICE COMPARISON SITES
SOCIAL SHOPPING SITES
CONSULT A PROFESSIONAL
READERS LETTERS
PHONE IN; TV / RADIO
TALK TO SHOP WORKER
TALK FACE TO FACE
PHONE CALL
SMS
INSTANT MESSENGER
CITIZENS DICTATE
AUTHORITIESDICTATE
PERSONAL BLOG
LETTERS
PUBLISH / HOST
THE AGE OF MASS COMMUNICATION
NOT ENOUGH TIME, MONEY, INTELLIGENCE & ATTENTION
TO WORK ALONE
TODAY, TO ACHIEVE A GOAL OF ANY SERIOUS
AMBITION, WE NEED TO
COLLABORATE
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BACTERIA COLLABORATE BETTER THAN
HUMANS
BACTERIA CONVERSE IN A COMPLEX CHEMICAL LANGUAGE, IF THE THRONG IS SUFFICIENTLY LARGE AND LIKE-MINDED — IF THERE IS A QUORUM — THEY ACT. TINY BACTERIAL CELLS CAN BAND TOGETHER AND PERFORM THE WORK OF GIANTS. THEY CAN COMPOST AN ELEPHANT, FERTILIZE AN OAK FOREST OR LIGHT UP THE OCEANS IN THE EERIE TEAL GLOW OF BIOLUMINESCENCE.
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TAUGHT TO COMPETE
CULT OF INDIVIDUAL
REWARDED AS SELVES
CELEBRATIONOF
OWNERSHIP
MYTH OF SURVIVAL OF THE FITTEST
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ZERO SUM GAME
PATERNALISTIC HANGOVER
ORGANISATIONS WEDDED TO CURRENT SOLUTIONS
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HOBBES
LUPUS EST HOMO HOMINI, NON HOMO
MAN IS A WOLF TO MAN, NOT A MAN
PLAUTUS
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DOMINATION
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DISSIPATION
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DISINTEGRATION
WE HAVE LONG MEMORIES
TWITTER WAGER PROMPTS AIRLINE TO LAY ON AN EXTRA FLIGHT
MUSIC FESTIVALGOERS MADE A BET WITH KLM ON TWITTER TO ORGANISE A DIRECT FLIGHT FROM AMSTERDAM TO MIAMI ON 21 MARCH, 2011.
THE AIRLINE SAID THEY'D DO SO IF THEY RECEIVED 351 BOOKINGS.
IT TOOK JUST FIVE HOURS.
THE COLLABORATION SPECTRUM
CO-OPERATION COLLABORATION CO-CREATION
THIS PROJECT ISN’T EVEN ABOUT THE MONEY. IT’S ABOUT BUILDING SOMETHING BIGGER THAN PE.
THE POSSIBILITY OF SELLABAND IS FOR ALL ARTISTS AROUND THE GLOBE, JUST LIKE YOU, TO HAVE ACCESS TO DIRECT FUNDING FROM MUSIC
LOVERS. FREE FROM ANY CORPORATE INFLUENCE ON ART. THIS WE BELIEVE IS A VERY IMPORTANT
THING.
PUBLIC ENEMY
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AT A TIME WHEN THE AUTO, BANKING, AND NEWSPAPER INDUSTRIES, AMONG OTHERS, ARE FACING PROBLEMS TOO
COMPLEX FOR ANY ONE COMPANY TO SOLVE, HULU IS A MODEL OF WHAT'S POSSIBLE WHEN RIVALS WORK
TOGETHER AND EMBRACE DISRUPTIVE TECHNOLOGY. YOUTUBE, WITH 5.4 BILLION MONTHLY STREAMS, MAY STILL DOMINATE IN OVERALL TRAFFIC, BUT FOR AN EXPERIENCE
THAT COMES CLOSEST TO THAT OF WATCHING TV, HULU "HAS SET THE GOLD STANDARD.
FAST COMPANY, 2009
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LET GO OF OLD IDEAS & BUSINESS AS USUAL
INNOVATION IS NEVER A SOLO PURSUIT
YOUR BEHAVIOURS ARE INFLUENCED BY OTHERS IN YOUR NETWORK FAR MORE STRONGLY THAN YOU MIGHT
THINK, EVEN BY PEOPLE YOU’VE NEVER MET. OBESITY MAY BE
INFLUENCED BY YOUR PEERS MORE THAN BY YOUR PARENTS.
HARVARD MEDICAL SCHOOL, 2009
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INTELLIGENCE & CREATIVITY NEEDED ARE IN THE CROWD
ANTS AREN’T SMART. ANT COLONIES ARE.
STANFORD UNIVERSITY
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CHIMPS AND INFANTS BOTH INSTINCTIVELY HELP
ADULTS WITHOUT REWARD OR TRAINING.
FRANS DE WAAL & MICHAEL TOMASELLO
PEOPLE ARE MOTIVATED INTERNALLY
DIVERSE TEAMS, TRUSTED TO SELF-ORGANIZE
MANY DIFFERENT AND DIVERSE PEOPLE CREATE BETTER IDEAS THAN THE SAME
NUMBER OF WORLD-CLASS - BUT SIMILAR - INNOVATORS
IN THE LONG HISTORY OF HUMANKIND (AND ANIMAL KIND, TOO) THOSE WHO LEARNED TO COLLABORATE AND IMPROVISE MOST EFFECTIVELY HAVE PREVAILED.
CHARLES DARWIN
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ROUSSEAU
LUPUS EST HOMO HOMINI, NON HOMO QUOM QUALIS SIT NON NOVIT
MAN IS A WOLF TO MAN, NOT A MAN WHEN HE HAS NOT YET FOUND HIMSELF
PLAUTUS
TO FOSTER COLLABORATION, HAVE TO BE COLLABORATIVE
SIGNIFICANT INVESTMENT OF
ENERGY
WITH COLLABORATION IQ
WITHOUT COLLABORATION IQ
COLLABORATION IQ
RESILIENTPOSSIBILITYFOCUSED EMPATHICNETWORKEDOPEN
RESPONSIVE COACHABLE
10
0
10
0
10
0
10
0
10
0
10
0
10
0
COLLABORATION FACTORS
THE GIVE:
THE GET:
OBSTACLES TO COLLABORATION:
DESIRED OUTCOMES:
SUCCESS MEASURES:
GREATEST CHALLENGES / OPPORTUNITIES:
WHAT’S AT STAKE:
THE GIVE / GET
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COLLABORATION ARCHETYPES
UNIVERSAL UNDERLYING FORMS ACROSS CULTURES & NARRATIVE STRUCTURES
AND THEY HAVE SHADOWS
THE ORCHESTRATORVISIONARY, WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS
THE TEENAGERCHILDISH, PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)
CHARISMA
THE ARCHITECT:TRANSFORMATIVE, CATALYTIC, CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC, SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
THE OPPORTUNISTFLAKY, CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES
THE PEACEMAKERCALMING, EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS
CONNECTIVITY
THE CHAMPIONSTRONG, COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED
THE TERRORISTNEEDY, COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS
COMMITMENT
SMART / GOOD PEOPLE ARE EVERYWHERE
IMPACT = COLLECTIVE CREATIVITY
BEST LEVERAGE OF IDEAS WINS
COLLABORATION OPENS UP OPPORTUNITIES
CLOSED OPEN
SMART / GOOD PEOPLE WORK FOR US
IMPACT = OWNERSHIP
BEST IDEAS WIN
COMMAND / CONTROL IS SAFEST
INGENUITY & INNOVATION OF FREE ENTERPRISE
‘IN IT TOGETHER’ SPIRIT OF COLLECTIVISM
Collective spirit of socialism
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CREATIVE COLLECTIVISM
DRIVEN BY, AND DRIVING, SOCIAL TECHNOLOGIES
AND CAN BE THE MOST EXHILARATING,
EXPANDING & LIFE ENHANCING EXPERIENCE
POSSIBLE
EVERY COLLABORATION HELPS YOU GROW.BRIAN ENO
THE FUTURE BELONGS TO THOSE WHO COLLABORATE
TOGETHER EVERYTHING IS POSSIBLE
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