Drives& ControlsTHE LEADING MAGAZINE FOR AUTOMATION, POWER TRANSMISSION AND MOTION CONTROL
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MEDIA INFORMATION 2020
35 ANNIVERSARY
TH
Drives & Controls Exhibition is the UK’s leading event for drives, automation, power transmission and motion control. The show brings brings together key suppliers of state-of-the-art equipment representing the multitasking culture of today’s design engineer, covering critical areas such as energy efficiency, machine safety, drives, motion control, robotics and automation plus much more, all under one roof. With the advent of the smart factory, Drives & Controls Exhibition is an essential source of technological and engineering information and is fully supported by GAMBICA and the EPTDA. www.drives-expo.com To receive a copy of the exhibitor’s brochure for the 2021 show, please contact: Damien Oxlee on +44 (0)1732 370342 / +44 (0) 7951 103754 [email protected] Andy Wylie on +44 (0)1732 370341 / +44 (0) 7939 607855 [email protected]
MESSAGE FROM THE EDITOR
Now in its 35th year, Drives & Controls has been the magazine that readers turn to for news and information on the worlds of motion control, automation and mechanical power transmission. We also provide comprehensive coverage of allied subjects such as machine safety, industrial communications, fluid power and sensors.
Drives & Controls is widely regarded as the leading UK publication in the motion control and automation market. There are several reasons for this.
For a start, we are part of a small, focussed organisation so we are close to the market we serve, and know it well.
Second, we have built up a reputation for editorial quality and integrity. Unlike many other technical publications, we do not charge so-called “colour separation fees” or demand other payments for items to be included in editorial sections of the magazine. Every item in our comprehensive new products section is chosen by the editorial team on the basis of its potential interest to our readers and on its topicality – not on whether someone is prepared to pay for it to be included.
Another distinguishing feature is the breadth and depth of our news coverage of both technological and business issues. We
report not only on UK developments, but also on news from the global automation industry, which inevitably has implications for the UK market. As well as the wide-ranging news coverage in our printed editions, we also carry the latest news on our global Web site, often in greater depth than is possible in the magazine.
Then there is our exhibition, which has established itself as an almost unmissable event for anyone wanting to keep up-to-date with developments in our sector. It has a feelgood factor that is missing from many other exhibitions that are organised by anonymous groups with no real knowledge of the industry their shows are targeting.
Drives & Controls has carved a unique place among British technical magazines, and we are building and expanding from this solid base. We thank those that have supported us so far, and look forward to working with you again in the future. Tony Sacks, Editor
The UK’s leading exhibition for Drives, Automation, Power Transmission and Motion Control Equipment 25-27 JANUARY 2021 | HALLS 9 & 10 | NEC BIRMINGHAM
NEWS �
5
collaboration as a result of advances in
sensors, machine vision and motion
control.The value of the associated software is
predicted to grow from $558m in 2020 to
$10.6bn by 2030. Most of this will come
from analytics, perception, motion
control, and operations-related software.
The Danish cobot pioneer Universal
Robots is the clear market-leader with
59% of global cobot shipments in 2018.
To date it has sold around 37,000 cobots
and has managed to attract business
from big car manufacturers and
component suppliers including Lear and
Continental for applications such as
screw-driving, while also being chosen by
smaller companies for pick-and-place and
machine-tending applications.
The second-largest cobot supplier is
the Taiwanese firm Techman, which has
sold about 10,000, followed by Korea’s
Doosan with more than 2,000.
ABI identifies several “young” cobot
suppliers that it says are developing
disruptive technologies that will allow
them to make a mark in future. One is the
UK company Automata which is
producing “desk-top” cobots for around
£5,000. Another is the Californian firm
Productive Robotics which has a “very
affordable” seven-axis arm with built-in
vision capabilities.
Some end-users, such as the US
manufacturer Jabil, are using large
numbers of collaborative robots for their
effectiveness as re-deployable and
flexible assets in fast-changing working
environments. Manufacturing is requiring
more flexibility through customisation,
last-minute orders, and the increasing
relevance of high-volume, low-mix
automation. Current cobots are not a
complete panacea to this problem but,
says ABI, they are an important step in the
direction of a leaner and more flexible
workstation.
“Collaborative systems are not
revolutionising the industry, so much as
being the catalyst for a leaner and more
flexible industrial robotic solution that
opens the field up to small and medium
manufacturers,” comments Whitton. “As
the demands of customisation and high-
mix, low-volume manufacturing present
managers with new challenges, this
technological development will be crucial
in transitioning to a more adaptable
solution.
• Another report on the cobot market,
from Future Market Insights, predicts that
revenues will grow with a CAGR of around
26% over the period 2019-2029. Cobots
with payloads up to 5kg will have a
dominant share of the market, and
material-handling will be the biggest
application. A major
user will be the
electronics and
semiconductors sector.
www.abiresearch.com
Cobot sales will exceed $11bn by
2030, with 29% of the robot market
THE MARKET FOR collaborative robot (or cobot)
arms will become increasingly mainstream over the
next 10 years, with annual sales soaring from
$711m in 2019 to reach $11.8bn by 2030,
according to a new analysis by ABI Research. If
revenues from related products such as end-of-arm
tooling (EOAT) accessories and software are
included, the cobot ecosystem will mushroom
from just over $1bn in 2019, to $24bn by 2030 – a
CAGR of 28.6%.
“The prospects for the collaborative robotics
market remain strong, despite some very visible
inhibitors,” says senior ABI analyst, Rian Whitton.
“The hardware innovation is still trailing behind,
and most of the value related to cobots does not
come from collaboration. It comes through ease-
of-use, re-programmability, lower total cost
compared to industrial systems, and re-
deployability.
“In essence,” he adds, “the value is one of
lowering barriers rather than building entirely new
use-cases for robots. What is more, cobots still trail
industrial systems in speed, performance, and
payload, which will have to change if adoption is to
continue at this feverish rate.”
Currently, cobots represent a tiny share of the
total market for industrial robots. Revenues from
cobot arms account for just 5% of industrial robot
hardware at present, but that will expand to 29%
by 2030, ABI predicts. This growth is not just related
to adoption, but also to the increasing
convergence between the two groups. Industrial
robots will increasingly take on the benefits of
“Cobots still trail industrial systems in
speed, performance, and payload, which
will have to change if adoption is to
continue at this feverish rate”
Collaborative robots are designed to operate safely alongside human co-workers. Photo: Universal Robots
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P3-10 News_d&c_0919 Edited.qxp_Layout 1 12/09/2019 08:21 Page 5
� COMMUNICATIONS
5G is set to change the face of industry
Imagine a factory in 2025.Goods, spare parts, andfinished products are alltransported between deliverybays, production facilities, andwarehouses by a fleet of
autonomous vehicles, coordinatedprecisely with the manufacturingschedule. Countless shopfloordevices are networked with eachother and can transfer data fromthe entire production line in amatter of milliseconds. And fieldengineers carry out remotemaintenance and service taskseasily and effectively usingaugmented reality, without havingto leave the site.All this will be possible due toimminent arrival of 5G
communications. According tothe Mobile Economy 2019 Reportpublished by GSMA – the mobilenetwork operators’ association –15% of the world’s mobilecommunications will be runningon 5G as soon as 2025. $160bn isalready being invested annually inbuilding 5G networks. And,according to the GSMA forecast,5G will contribute $2.2 trillion tothe global economy in thecoming 15 years, driven primarilyby manufacturing and by utilities.“The opportunities for industryare immense,” says SanderRotmensen, headof product
management for industrialwireless communications atSiemens. “We are talking about awireless network that cancombine many things thanks to itsbandwidth: from automatedracking systems and productionrobots, to air-conditioning systemsand control panels. An all-encompassing network whichallows an industrial plant to becontrolled wirelessly – reliable,super-quick, or equipped withvery high bandwidth.”Looking back at the
development of mobile networksover the past 40 years shows thatthey have always added valueboth for individual users and forindustry. Even the first commercialmobile network – which, inretrospect, we can call the first-generation (1G) – allowed us totalk to each other while on themove. 2G networks heralded thearrival of text messages, while 3Gput the Internet into people’shands, and 4G did the same formusic and video streaming.However, for industry, 1Gapplications might as well nothave existed due to their highcosts, restriction to analogue voicetransmission, and limited network
coverage. The next generation, 2G,brought text messages and, later,even simple data transmission forindustrial telecontrol applications.3G supported long-distanceactions and remote access, forexample, in teleservicingoperations where users couldinteract with remotely installedapplications. 4G finally providedhigh-performance mobile remoteaccess – but this was not the end.5G communications will bringfurther improvements, focusingon wider bandwidths, enhancedreliability, lower latency, and theability to connect more devices.The 3rd Generation PartnershipProject (3GPP) is responsible forthe global standardisation ofmobile networks, including 5G. Itestablished a vision for 5G in anearly phase of developing thestandard which envisages threekey scenarios, or use cases. Eight5G characteristics have beendefined to meet the requirementsof the three scenarios (see table).The main aim of the firstscenario, Enhanced MobileBroadband (eMBB), is to achieve
data-driven applications whichneed high data rates with large-scale network coverage. It couldbe used for augmented and virtualreality applications that supportassembly line workers and fieldengineers wearing smart glasses.The second scenario, Ultra-Reliable Low-LatencyCommunication (URLLC), couldsatisfy demands for high reliabilityand low latency in challengingindustrial uses. Typical applicationscould include mobile robots,autonomous logistics, AGVs andsafety.The third scenario, massiveMachine-Type Communication(mMTC), focuses on connectingmany devices in a small area. Inpractice, this will usually meanapplications for the industrialInternet of Things (IIoT), which arecharacterised by high devicedensities. The devices will send orreceive data at longer intervals sothat they use the narrowestpossible bandwidth. It could alsobe used in the process sector,where many sensors are installedto monitor every step of a process
The imminent arrival of the 5G wireless technology could change the way that we communicate
in factories. This article, based on information supplied by Siemens, argues that 5G will eliminate
many of the obstacles currently holding up the move to smart factories.
5G standards envisage three key ways of using the technology
September 2019 www.drivesncontrols.com30
5G characteristics for the three key scenariosCharacteristic Description Requirement ScenarioPeak data rate Maximum data rate 20 Gbit/s (downlink)10 Gbit/s (uplink) eMBB(Actual) data rate
experienced by the user
Achievable data rate overthe area of coverage 1 Gbit/s eMBBLatency Max. delay over the
mobile network 1ms URLLCMobility Max. speed for handoffand quality of service 500 km/h eMBB/URLLCDensity Total number of devices
per unit area 106 /km2mMTC
Energy efficiencySent/received data perunit of energy consumed(device or network)
As for 4G eMBB
Spectrum efficiencyThroughput per unitwireless bandwidth andper network cell
3 to 4 × 4G eMBBArea traffic capacity Total traffic across area of
coverage 1,000 (Mbit/s)/m2eMBB
� TECHNOLOGY
September 2019 www.drivesncontrols.com20
A GERMAN gear-maker has announceda planetary gearbox with an patentedautomatic wear control system thatprevents the usual increase in torsionalbacklash caused by wear, thus avoidingthe need to adjust or replace thegearboxes when their backlash exceedstolerance limits. Hamelin-based MeliorMotion claims that with thistechnology, its PSC gearboxes “virtually”ensure a backlash of less than 0.1 arc-min over their entire service lives.Although the Melior name may benew, it is a spinout from Stephan-Werke, which started life as a motormanufacturer in 1908, and expandedinto the manufacture of gears andgeared motors in the 1920s. In 2012,Stephan embarked on a €4minvestment programme to develop anew range of planetary gears which itlaunched in 2015 but only sold directlyto a select group of robotmanufacturers. In 2017, Melior Motionwas “released” from Stephan with the
aim of marketing a standard range ofthe gearboxes aimed at applicationssuch as positioning, packaging andmachine tools, as well as robotics.The PSC gearboxes span a torquerange of 500Nm–7kNm, and operatewith efficiencies of more than 90%.Their integrated bearings result in ahigh tilting ability, making them idealfor applications such as robot axes andturntables. The wear adjustment systemmeans that the almost complete lack ofbacklash is achieved with low preloads.The gearboxes are also have lowbreakaway torques, improving theircontrol behaviour and reducing peakloads.At the end of 2018, Melior Motionopened a €7m facility that will allow itto produce 25,000 of the newgearboxes every year. There are plansfor a second phase of investment in2020 that could double its productioncapacity.
www.meliormotion.com
Patented wear control means that planetary gearboxes do not need to be adjusted or replaced
MORE THAN 15 million industrial and commercial robots that cannavigate their paths autonomously will be in operation by 2030,according to a new analysis by ABI research. These robots will relyon a technology known as Slam – simultaneous localisation andmapping – to map their environment while positioning themselvesaccurately. ABI predicts that Slam will be a crucial driver for roboticsover the coming decade and will enable the transition from AGVs(automated guided vehicles) to AMRs (autonomous mobile robots). AMRs can optimise their paths, react to unexpected situations,and navigate around obstacles. To avoid collisions, they need topinpoint their location in real time. “In these first years of Industry4.0, few factories will have a Real-Time Location System (RTLS)established, making it essential that AMRs can dynamically maptheir immediate environment using Slam,” says Andrew Zignani,ABI’s principal analyst for location technologies. “Still, factorieswhich already have a RTLS system deployed, can use RTLS andSlam together to provide valuable IoT data to a digital platform that
can be used to optimise processes and make factories even leaner,thereby driving much faster ROI.”ABI predicts that intelligent, reprogrammable AMRs will accountfor 80% of all commercial robot shipments by 2027. They will needmapping and localisation capabilities to react to changing factoryenvironments and to avoid collisions with humans and other
machines. Most industrial robots will therefore have Slamcapabilities within a decade, ABI believes. Data generated by theseSlam capabilities could be integrated into a centralised digitalfactory platforms to be analysed for KPIs.Slam relies on sophisticated algorithms to work smoothly andaccurately. The large amount of data generated by sensors on-board AMRs will require efficient, low-latency processing. Softwarecompanies including Intermodalics, Kudan and Accuware haveidentified a market opportunity for Slam algorithms and arepartnering up with AMR integrators to deploy their software.For example, Belgian-based Pick-It – a spinout fromIntermodalics – has developed a 3D vision localisation technologythat allows robots to identify and pick items in containers and onshelves. The plug-and-play technology can be used by AMRs inwarehouses and the retail sector, and does not need deeptechnical expertise to operate.“The 2020s are going to kick off with drastic changes in industrialenvironments,” Zignani concludes. “AI, IoT, RTLS and connectivitytechnologies such as 5G, will interact and improve each other incomplex ways. Not all levels of the robotics value chain are readyfor it. There are great opportunities in software development yet to
be explored, Slam being a big part of it.”www.abiresearch.com
Melior Motion’s planetary gearboxes exhibit an almostcomplete lack of backlash throughout their lives
Slam technology will pave the way for a newgeneration of autonomous industrial robots
Page 20
40
� ENERGY EFFICIENCY
September 2019 www.drivesncontrols.com
Creating the efficient factory
German researchers
have come up with
a factory that uses
40% than
conventional production
facilities. In a five-year
project run by the Technical
University of Darmstadt,
scientists and production
experts optimised energy
efficiency using the multi-
stage production of a Bosch
Rexroth component as an
example. Rexroth participated as
an industry and research partner in the
project, called ETA-Factory, which was
completed last year.
As part of the project, the researchers
optimised the energy performance of
equipment used to machine, harden and
clean hydraulic components. A key to the
significant efficiency increase
achieved was a concept for transferring
and re-using energy among the machines,
and within the factory building.
Bosch Rexroth is now applying the
research results in its plants. The findings
have also been incorporated in an energy
efficiency guide, and integrated into energy
efficiency consultancy service called
GoGreen that Rexroth is offering to other
industrial companies.
As part of the project, energy was
monitored and controlled across all forms
of energy, down to the field component
level. Switching of machines and their
auxiliary loads to energy-saving modes
was found to reduce energy consumption
significantly. Machine operators can
control the energy modes manually from a
PLC or automatically from a control station.
Following the completion of the ETA-
Factory project last year, two follow-up
projects focusing on energy flexibility were
launched. The increasing dependence on
renewable energy sources, such as wind
and solar, whose output can fluctuate
widely, poses challenges for maintaining
efficient and stable power supplies. The
goal in the new research projects has been
to look at ways of upgrading industrial
processes to ensure energy flexibility.
The first project, called SynErgie, has
focused on adapting industrial processes
Researchers and industrial companies in Germany have been
taking part in a series of projects aimed at improving the energy
efficiency of tomorrow’s factories. In one project, they assembled a
factory that uses 40% less energy than today’s conventional plants.
P37-42_EEF_Supp_0919 Edited.qxp_Layout 1 09/09/2019 20:30 Page 40
DRIVES & CONTROLS EXHIBITION AND CONFERENCE 2021 IN ASSOCIATION WITH:
For the first time in 2020, Drives & Controls will be offering companies the opportunity to co-host and sponsor round-table forums. These sessions will offer them a suite of marketing opportunities in the form of pre-event, during event and post-event activities, through printed, digital, social and direct media. The aim of these small and intimate events is to offer attendees a high-level learning environment, that will benefit them and their organisations through group discussions and the meeting of minds. Subject matters will be chosen and agreed between the sponsor and the Drives & Controls team. The events team at Drives & Controls will then source and confirm the attendees in accordance with the sponsor’s brief, and handle all of the legwork and organisation on your behalf. This is a unique opportunity to support your industry, build relationships and showcase your business as a market and thought leader!
ROUND TABLES
IssueSpecial Promotions & Bonus Distribution
In-depth Reports Focus Features
Editorial Copy Date
Advert Copy Date
Publish Date
2020 January
Southern Manufacturing
Variable Speed Drives
Gears and Gearboxes
Packaging, Printing & Paper
17 November
5 December
2 January
February SPS ReportRobotics and Automated Manufacturing
Sensors and Encoders
Hazardous Areas, Oil and Gas
13 December
14 January
4 February
March Bearings, Belts and Chains
Building Services (inc HVAC)
17 January
14 February
6 March
April Machine VisionConveyors and Materials-Handling
Food & Beverage
25 February
24 March
14 April
May Motors Linear Motion
Scientific, pharmaceutical & medical engineering
25 March
22 April
13 May
June Hannover Fair Report
Brakes, Clutches and Couplings
Communications, Security and Networking
27 April
22 May
15 June
July/August Renewable Energy
Transportation (Automotive, Aerospace, Railways, Marine)
22 June
20 July
10 August
SeptemberPPMA / Sensors & Instrumentation Previews
Energy Efficiency
Food and Beverage
Service and Repairs
27 July
24 August
14 September
October SPS IPC Drives Machine Building
Precision Engineering and
Water Industry
4 September
2 October
23 October
November/ December
2021 Drives & Controls Show Preview
Safety Controlgear and
Enclosures
Controllers, HMIs and Software
6 October
3 November
24 November
2021 January Southern
ManufacturingVariable Speed Drives
Gears and Gearboxes
Packaging, Printing & Paper
6 November
4 December
4 January
DRIVES & CONTROLS 2020 EDITORIAL PROGRAMME
This information is provisional and subject to change
2020 Annual Buyer’s Guide for Drives, Automation, Power Transmission & Motion Control
2021 Drives & Controls Show Issue and Catalogue
Despatch dates 2020 Advert deadline January 20 December February 24 January March 21 February April 27 March May 24 April June 29 May July 26 June August 31 July September 28 August October 25 September November 30 October December 27 November
DRIVES & CONTROLS EMAIL NEWSLETTERDrives & Controls ’ Newsletter is emailed to more than 25,000 subscribers every month. It carries the latest news from the global automation and motion engineering industry. There are opportunities in the newsletters for leaderboard and skyscraper advertisements, as well as for sponsored panels. See Online Advertising & Specifications section for details on rates.
35 ANNIVERSARY
ISSUE
TH
COMPANY SIZE Description . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . TOTAL 1-49 Employees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8725 50-99 Employees. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1902 100-199 Employees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2256 200-499 Employees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2279 500+ Employees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2857 TOTAL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18019 JOB FUNCTION Description . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . TOTAL Design. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8838 General/Corporate Management . . . . . . . . . . . . . . . . . 3924 Production. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2236 Research & Development . . . . . . . . . . . . . . . . . . . . . . . . 1035 Purchasing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 523 Sales & Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 540 Education . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 398 Consultant . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 525 TOTAL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18019 GEOGRAPHY Description . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . TOTAL East Anglia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 974 East Midlands . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2120 London . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 290
Midlands . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3250 North West. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1923 Northern . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 609 South East . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3803 South West . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1639 Yorkshire. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1639 Northern Ireland . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 251 Scotland . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 767 Wales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 754 TOTAL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18019 MAIN ACTIVITY Description . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . TOTAL Aerospace . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 863 Automotive / Auto Components. . . . . . . . . . . . . . . . . . . 470 Banking, Insurance & Commerce. . . . . . . . . . . . . . . . . . . . 61 Bricks, Pottery, Glass & Cement . . . . . . . . . . . . . . . . . . . . 762 Chemical & Allied Trades (inc Plastic & Rubber) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 611 Construction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 567 Consulting, Professional & Scientific Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 819 Defence. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 272 Education . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 157 Electrical/Electronic Manufacturing . . . . . . . . . . . . . . 3591 Food, Drink & Tobacco . . . . . . . . . . . . . . . . . . . . . . . . . . . 1676
Gas, Water, Electricity & Nuclear. . . . . . . . . . . . . . . . . . . . 613 Health Service / Medical . . . . . . . . . . . . . . . . . . . . . . . . . . . 311 Instrument Engineering/ Manufacture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 156 Mechanical Engineering. . . . . . . . . . . . . . . . . . . . . . . . . . 1526 Metal Production. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 751 Mining and Quarrying . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 472 Oil Production & Exploration. . . . . . . . . . . . . . . . . . . . . . . 335 (Other) Manufacturing Industries . . . . . . . . . . . . . . . . . . 459 Pharmaceutical Industry. . . . . . . . . . . . . . . . . . . . . . . . . . . 485 Printing, Paper & Packaging . . . . . . . . . . . . . . . . . . . . . . 1156 Public Admin / Local Authority . . . . . . . . . . . . . . . . . . . . 137 Shipbuilding & Marine Engineering . . . . . . . . . . . . . . . . 236 Textiles, Clothing & Footwear . . . . . . . . . . . . . . . . . . . . . . 268 Transport & Communications. . . . . . . . . . . . . . . . . . . . . . 292 Warehousing & Distribution . . . . . . . . . . . . . . . . . . . . . . . 973 TOTAL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18019 READERSHIP BY PRODUCT INTEREST Description . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . TOTAL Mechanical . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15570 Electrical. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15827 Control . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17336 Hydraulic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2713 Pneumatic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3424
Data provided by DFA Media
CIRCULATION ACTIVITY
WHO’S READING THE MAGAZINE? WHAT THE ABC FIGURES MEANDrives & Controls has the largest circulation of any UK magazine in its sector, according to the latest figures from the independent circulation auditing organisation, ABC. And since
2018, every one of Drives & Controls’ 18,019 copies have been going to readers who have asked personally to receive them.
The ABC figures for 2018 (the most recent available when this brochure went to press) show that the number of individuals asking to receive their own copies of Drives & Controls is more than 2,000 ahead of its closest rival, and that 70% of those requests have been made in the past two years. For the nearest rival, more than half of its requests were made more than two years ago. The older the request, the more likely a person is to have moved on to another job or company, or even retired. For some magazines, 80% of their readership requests are older than one year.
Every year, ABC analyses and certifies the circulation of many – but not all – trade magazines. Publishers have to meet strict criteria to qualify for an ABC certificate. Some of them fail to achieve these criteria. Others don’t even apply for certification.
All of Drives & Controls subscriptions are now what ABC calls “requested (individual)” – meaning that they go to specific people who have asked to receive the magazine. We no longer have any “company requests” – which ABC has renamed “requested (colleague)” – referring to copies requested on behalf of an individual by someone else in an organisation.
The number of requested readerships is the best indication of who is actually reading the magazine, and who regard the publication highly enough to want to receive their own copies. As mentioned above, every single copy of Drives & Controls is now requested.
Many publishers boost their circulation figures by sending copies of their magazines to people who have not asked for them. Some of these are sent to people who meet ABC’s “terms of control” that define their job title or field of activity. ABC calls them “non-requested” readerships. They could be going to companies that no longer exist or to individuals who are no longer with a company.
There are also copies whose circulation ABC does not monitor and these can be sent to anyone or any company. For some magazines, these “non-controlled” copies, together with the non-requested readerships, make up more than 90% of their circulation. Check for yourself at www.abc.org.uk For further information, please contact Damien Oxlee on +44 (0)1732 370342 / +44 (0) 7951 103754 [email protected] or Andy Wylie on +44 (0)1732 370341 / +44 (0) 7939 607855 [email protected]
Individual requests Requests from colleaguesNon-controlled Non-requested
Source: ABC – Audit period 1 Jan 2018 – 31 Dec 2018
Drives & Controls
Automation CDA DPA Design Solutions
Eureka* Industrial Technology
* Eureka also has 48 paid subscriptions – too few to show in the graph.
MAGAZINE CIRCULATIONS
70% of our requests were made in the past two years
14% 1 to 2 Years
30% 2 to 3 Years
33% under 1 Year
44% under 1 Year
26% 1 to 2 Years
30% 2 to 3 Years
23% 3 to 4 Years
Age of Controlled Requests: Our closest rivalAge of Controlled Requests: Drives & Controls
Example of Sponsored Panel
Target your campaign – choose from DFA’s full range of titles and 80k+ contacts from Hydraulics & Pneumatics, Plant & Works Engineering, Smart Machines & Factories, Power Electronics Europe and DFA exhibition’s visitor data. Select by: n Business n Activity n Job Function n Areas of Interest n Number of Employees Select from e-Cast or Post. n Target your campaign to the second, direct to your clients n Ability to interrogate results and measure campaign effectiveness n Plan for future programmes with confidence
INSERTS A great way to attract sales leads by inserting your company literature into the main body of Drives & Controls magazine. Full circulation or split regional runs available. Contact the sales team for information.
PRODUCTS & SERVICES DIRECTORY Standard size 80 x 40mm: £1080 per annum for 10 issues Double size 160 x 40mm: £2000 per annum for 10 issues APPOINTMENTS Quarter Page - £1000 Half Page - £1680 Full Page - £2680
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Leaderboard Banner £670 728 x 90 20kB 72dpi gif/jpg/htmlFull Banner £490 468 x 60 20kB 72dpi gif/jpg/html
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Leaderboard Banner £770 468 x 60 20kB 72dpi gif/jpg/htmlSkyscraper Banner £670 120 x 600 20kB 72dpi gif/jpg/html
Drives & Controls’ frequently updated global Web site (www.drivesncontrols.com) has established itself as a leading online resource for design engineers and technical managers around the world who are involved in automation, power transmission and motion control. Each month, the site typically attracts well over 47,000 page views and more than 19,000 users, and the numbers are continuing to grow. (Data from Google Analytics). Banner advertising on the Web site is available on a cost per month basis.
DRIVES & CONTROLS ONLINE ANNUAL BUYER’S GUIDE ADVERTISING Home page: £2290 Sectional sponsorship: £1360 (there are 17 dedicated sections in the Guide) Enhanced entry with logo: £570 (includes logo with your entry in the July/August printed Buyer’s Guide)
E-NEWSLETTER SPONSORED PANELS: Drives & Controls’ e-newsletter is sent to over 25,000 subscribers every month.To promote new products, technical articles or company announcements we offer Sponsored Panels in the newsletter consisting of a title, 100 words, a picture and a link directly to your website. Cost: £650
Direct Mail/List rental: £195 per 1,000 (minimum order £500) e-Cast rate: 1k – £395 2-5k – £325 / 1,000 6-10k – £275 / 1000 10k+ – £225 / 1000 Lease: POA
DFA DIRECT MAIL & E-CAST SERVICES
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GATEFOLD FRONT COVER 3 pages + front cover panel (max 2 per company): £10,250 FRONT COVER PACKAGE Front Cover Panel + Inside Front Cover: £5800
DFA have a portfolio of shows, round tables and conferences. Contact the sales team for information.
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DISPLAY ADVERTISING RATES FULL COLOUR Number of insertions: 1 3 6 10 Full page £3220 £3170 £3100 £3020 Half page £2280 £2210 £2140 £2080 Third page £1980 £1830 £1760 £1700 Quarter page £1290 £1240 £1210 £1190
DFA Media Ltd Director of Sales Damien Oxlee t: +44 (0)1732 370342 m: +44 (0)7951 103754 e: [email protected] Sales Manager Andy Wylie t: +44 (0)1732 370341 m: +44 (0)7939 607855 e: [email protected] Commerical Director Ryan Fuller t: +44 (0)1732 370344 e: [email protected] DFA Direct Ian Atkinson t: +44 (0) 1732 370340 e: [email protected] Editor Tony Sacks t: +44 (0) 1732 370345 f: +44 (0) 1732 360034 e: [email protected]
Production Manager Sarah Blake Poor Row Cottage, Cage Lane, Smarden, Kent TN27 8QD, UK t: +44 (0) 1233 770781 e: [email protected] Eastern USA Sales: Karen C Smith-Kernc t: +1 717 397 7100 f: +1 717 397 7800 e: [email protected] Western USA and Canada Sales: Alan A Kernc t: +1 717 397 7100 f: +1 717 397 7800 e: [email protected] Head Office: DFA Media Ltd 192 High Street, Tonbridge Kent TN9 1BE, UK t: +44 (0) 1732 370340 f: +44 (0) 1732 360034 e: [email protected] www.drivesncontrols.com
ABC audited circulation
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The heartof thematter!
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Dimensions: Height x Width mm Front Cover/Supplement Cover Panel Type . . . . . . . . . . . . . . . . . . . . .182 x 190 Full A4 Page Type . . . . . . . . . . . . . . . . . . . . . 254 x 178 Trim . . . . . . . . . . . . . . . . . . . . . 297 x 210 Bleed . . . . . . . . . . . . . . . . . . . . 303 x 216 Half Page Horizontal Type . . . . . . . . . . . . . . . . . . . . .124 x 178 Trim . . . . . . . . . . . . . . . . . . . . .146 x 210 Bleed . . . . . . . . . . . . . . . . . . . .152 x 216 Half Page Vertical Type . . . . . . . . . . . . . . . . . . . . . . 254 x 86 Trim . . . . . . . . . . . . . . . . . . . . . . 297 x 96 Bleed . . . . . . . . . . . . . . . . . . . . 303 x 102 Third Page Horizontal Type . . . . . . . . . . . 80 x 178 Horizontal Trim . . . . . . . . . . 104 x 178 Horizontal Bleed . . . . . . . . .110 x 178 Vertical Type . . . . . . . . . . . . . . 254 x 72 Vertical Trim . . . . . . . . . . . . . . 297 x 72 Vertical Bleed . . . . . . . . . . . . . 303 x 78 Quarter Page Standard . . . . . . . . . . . . . . . . . .124 x 86 Horizontal Type . . . . . . . . . . . 59 x 178 Horizontal Trim . . . . . . . . . . . 77 x 210 Horizontal Bleed . . . . . . . . . . 83 x 216 Vertical Type . . . . . . . . . . . . . . 254 x 43 Vertical Trim . . . . . . . . . . . . . . 297 x 52 Vertical Bleed . . . . . . . . . . . . . 303 x 58 Junior Page . . . . . . . . . . . . . .190 x 130 Double Page Spread Type . . . . . . . . . . . . . . . . . . . . . 254 x 394 Trim . . . . . . . . . . . . . . . . . . . . . 297 x 420 Bleed . . . . . . . . . . . . . . . . . . . . 303 x 436 Half Page Spread Type . . . . . . . . . . . . . . . . . . . . .124 x 394 Trim . . . . . . . . . . . . . . . . . . . . .146 x 420 Bleed . . . . . . . . . . . . . . . . . . . .152 x 436 Third Page Spread Type . . . . . . . . . . . . . . . . . . . . . . 80 x 394 Trim . . . . . . . . . . . . . . . . . . . . .104 x 420 Bleed . . . . . . . . . . . . . . . . . . . .110 x 436 Quarter Page Spread Type . . . . . . . . . . . . . . . . . . . . . . 59 x 394 Trim . . . . . . . . . . . . . . . . . . . . . . .77 x 420 Bleed . . . . . . . . . . . . . . . . . . . . . .83 x 436 Products & Services advert Standard entry . . . . . . . . . . . . . 80 x 40 Double entry . . . . . . . . . . . . . .160 x 40 Measurements: Height x Width
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