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Drops of Knowledge IIIPeriscope & the Future of Live Streaming
Drops of Knowledge
WHAT IT IS
• Showcase thoughtleadership• Inspire innovative thinking
through market trends and topics
• Collaborative w/ open communication
WHAT IT ISN’T
• A showcase of recent completed projects
• Slide-by-slide walkthroughs of previous client case studies and reports
• Reviewing sales decks (unless applicable to area of focus / thoughtleadership)
• Training
Livestreaming: Good tech, available at a large and small scale, but missing something…
Desktop, Large production with streaming and connection problems
Mobile, power in the hands of the people
Free to Download
Connects to Twitter Profile
Independent App
Owned by TwitterLive Streaming
Archives Broadcasts for 24
hours
Viewers comment to broadcasters
Comments are replies to initial broadcast
tweet
Comments are contained within
Periscope
Location name shown next to videos
Broadcasts appear on map when geolocation is
turned on
Streams can be public or private
Broadcast to all followers
Users can develop a following
Periscope emerging as leaderPeriscope was able to surpass Meerkat just one day after the Twitter acquisition was final
Twitter Acquisition of Periscope
3/25
East Village Explosion
3/26
Why do we care?
IMMEDIACYINTERACTIVITYINTIMACYINSTANT ENGAGEMENTLOW BARRIERIN APP DISCOVERYGAMIFICATIONNETWORKCONTENT
How brands are using it
Interviews at Live events
Teasing Content
Breaking News
Visual Live Chat
Political Coverage
Brands using Periscope
DKNY
Behind-the-scenes look of brand’s latest collection – while it was still wrapped in the DKNY
closet
Mountain Dew
Swag giveaway
Spotify
Jam session with Conor O’Brien from the band
Villagers
Entertainment Talk Shows
Jimmy Fallon, Today Show, Late Night, NBC Nightly
News, The Voice
Guardians of the Galaxy
Q&A with director James Gunn
Starz ‘ ‘Outlander’
Red Carpet Livestream