+
The Marketers’ Case for Drupal
By: Katelyn Fogarty
+About me – Katelyn Fogarty
● Background in Design & Development
● Worked with Drupal for the past 5 years
● Started with Drupal 5● Both used and managed Drupal
as a marketer● Build over a dozen large scale
and multilingual Drupal sites.● @katefogarty
Sr. Manager of Digital Marketing at Acquia (manage acquia.com)
+“There’s a module for that”
● Freedom● Great community● Flexible & Scalable● Speed of delivery● Integration● Open Source● Cost
+What do you want?
Better Conversion Rates
Capture Leads
Direct Sales
IntegrationAnalytics
Social
Responsive DesignPersonalization
SEO
A/B Testing
Multivariate Testing
Localization/Translation
+ Responsive
+14
Days to create digital campaign sites
+A/B Testing
+340
Unique sites build on Drupal - personalization
+30%Increased our localized traffic
+Integration
+How do we get there?
● Be Agile with Drupal● Views module● Workflow or work bench
module● Many more…
● Themes that enable you● Omega● Fusion● Zen● Many more…
● Integrate● Marketing automation● Analytics● Many more…
+WEM Web Experience Management
+250+ Warner Music Group artist websites
Agile, creative freedom
+Integration
+ +
=
+Additional Help!
+Acquia.com Redesign
+Marketing Goals
● Increase Leads● Improve Messaging● Relevant Content
+Mood testing
+9% conversation rate
On our talk to sales CTA
+15% Organic Traffic Increase
+New Blog design
Increased blog traffic by 35%
+Lessons Learned
● Mobile First● Watch your data● Design Approval● Iterate
Retrospective
+What’s next for you?
Questions?
Thank you! Follow me on twitter @katefogarty