Casey Quinlanthe "Mighty Mouth“Mighty Casey Media LLCwww.mightycasey.com
Welcome to the session!We’ll be starting momentarily.
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Healthcare,Social Media?There's an app
for that**
**by the way ... the app is YOU
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Fire hose?
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Find your focus + friends
• Who are your customers?
• Who do they trust?• What are their issues?• Where do they hang
out?• HOW DO YOU HELP?
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First questions
Who do we help?What are their issues?How do we help them?
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Next questions
Where do our peeps hang out online?Who are the community leaders?
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The perpetual question(s):
Am I helping?Am I selling?
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The perpetual question(s):
*sell on SM = #fail
Am I helping?Am I selling?
Must-have technology
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It's a CONVERSATION
NOT a monologue ...© Mighty Casey Media LLC
A successful approach
Customers(sometimes called
"patients")
Marketing team
Clinical team
Equal partners, all LISTENING.© Mighty Casey Media LLC
The perpetual question(again):
Am I helping?Am I selling?*
*remember: sell on SM = #fail© Mighty Casey Media LLC
Be a revolutionary
Instead of pushing "ask your doctor about ... "
Ask yourselves "what should we ask our PATIENTS about?"
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Success story
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AZ #rxsave strategy
• Used Twitter and company blog to promote the chat
• Established rules of engagement up front• No specific meds/condition questions
on Twitter• Directed individual ?s to corporate site
and call-in lines• After initial chat, total of 2,000 tweets
using #rxsave, steady follower increase• Patients, providers, and company reps
participated© Mighty Casey Media LLC
Glamour "Don't"s
The cost to KV Pharma• Consumers (a/k/a "patients") are
savvy + price-aware• Customers come before
shareholders (no customers = no revenue = NO share value)
• If it's all about shareholder value, you'll wind up at #epicfail• The snapshot:• Share price 2/2/11: $1.51• Share price 3/8/11: $13.07
(+865.56%)• Share price 10/7/11: $1.22
• You do the math ...© Mighty Casey Media LLC
Let's review• Identify your customers + their
community• Then identify the influencers in that
community• Know that we are smarter than you
think• Know that we talk to each other
constantly• LISTEN to our conversations• Contribute value, not a sales pitch• Be human 1st, then be a brand
TELL THE TRUTH!! © Mighty Casey Media LLC
Be there. Be real. Listen.
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Questions, comments welcome!Casey Quinlan
the “Mighty Mouth”[email protected]
www.cancerforchristmas.com
© Mighty Casey Media LLC