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eradaMaximize Your Efficiency

SAPBW

BWABOE

OPEN YOUR DOORS

IF there are ONLY two things every BI must deliver

it must be

Business&Intelligence

IF there are ONLY two things every BI data must cover

it must be

Inside&

Outside

OPEN YOUR DOORS

LET THE OUTSIDE IN


SAPBW

BWABOE

BI

TO

DAY Most BI’s deliver only 52% of Internal Information needs

(48% of information needs are not being delivered …. and these are the good ones)

… and less than 1% of external data

Most ERP BW instances are in 1-5 terabyte (… some very large one 35-50 tb) … that is less that what Google creates in a single day

DO YOU RUN YOUR BUSINESS with …… only half your business data (inside + feeds)

… totally blind to the outside world


SAPBW

BWABOE

INFO

RM

TIO

N

TO

DAY

IS A REPEAT OF INFORMATION YESTERDAY• WE CONTINUE TO RUN THE SAME REPORTS DAY

AFTER DAY .. WEEK AFTER WEEK …. MONTH AFTER MONTH … YEAR AFTER YEAR

IN DMV THEY CALL IT TUNNEL VISION


SAPBW

BWABOE

TUNNEL VISION D

ISA

STER

L

AC

K O

F V

ISIO

N TOO MUCH FOCUS TOO LITTLE INFORMTION

LO

OS

E P

ER

IPH

ER

AL V

ISIO

N

DESENSITIZED TO OUTSIDE

MO

RE F

OC

US

KNOW TOO MUCH ABOUT TOO LITTLE L

OO

SE T

RA

CK

LOOSE CONCENTRATION OUTSIDE GOES DARK

SELF I

S C

ON

SU

MIN

G B

LIN

DS

IDED

STIL

L M

OR

E F

OC

US

?

BLIND TO OUTSIDE


SAPBW

BWABOE

IF…..

You keep looking at …. Only Internal Data

You trap yourself in andinward facing tunnel vision


SAPBW

BWABOE

BI

AN

D B

VA IF YOU MODEL INFOCUBES MANUALLY

… YOU COULD AS WELL BE WALKING TO OFFICE

IF YOU DO NOT SLIM INFOCUBES FOR BWA … YOU MIGHT BE BETTER DONATING MILLIONS

IF YOU DO NOT MODEL FOR BO EXPLORER … YOU MIGHT AS WELL THROW BAGS OF MONEY …. AS LOW BVA* IS POSSIBLY YOUR STREET

IF YOU ONLY VIEW INTERNAL DATA IN BI … YOU MIGHT AS WELL DRIVE WITH ONE EYE

*BVA = Business Value Attainment


SAPBW

BWABOE

C L

E A

R At Sapphire Leo and Hasso introduced CLEAR

CLEAR IS NOT JUST:• AN INSIDE VIEW• A COMPANY VIEW, or through the BOE glass view• A GLOBAL VIEW, but STILL INWARD FACING• A REPETITIVE VIEW, or an• ERP VIEW

IT MUST INCLUDE• OPENING OUR WINDOWS• LETTING SOME fresh OUTSIDE AIR IN• AND SEEING THE OUTSIDE VIEW

WH

ATEV

ER H

APPE

NED

TO

ACT

UAL

CU

STO

MER

VIE

WS


SAPBW

BWABOE

BU

T THE WORLD OUTSIDE IS VERY BIG

… AND COMPLEX

you probably….. DO NOT HAVE A DATA CENTER .. TO HANDLE THAT MUCH FRESH AIR

or.. HAVE LITTLE CLUE WHAT GOES ON ….. OUTSIDE YOUR INSIDE

OR WHERE TO START………….

WH

AT A

RE T

HEY

OU

T T

HER

E?


SAPBW

BWABOE

SIZ

E ERP’S LARGEST BW DW IS……. UNDER 50 TERABYTE …. 10 YEARS OF DATA … WE THINK THAT AS REALLY BIG

THAT IS HOW MUCH

• TWITTER COLLECTS IN A FEW MONTHS

• FACEBOOK IN A FEW WEEKS

• GOOGLE IN A FEW DAYS

IS T

HAT

HO

W M

UCH

TH

E O

UTS

IDE

TAL

KS?


SAPBW

BWABOE

DID

YO

U K

NO

WIF FACEBOOK WAS A COUNTRY …. IT WOULD BE THE 5TH LARGEST COUNTRY … between India and Brazil

THERE ARE 34 BILLION SEARCHES ON GOOGLE / MONTH that is 96 million searches /day, or 2,854 searches every second … IN 2006 THIS NUMBER WAS 2.6 BILLION … IN 1992 THIS NUMBER WAS 1

THE TOTAL NUMBER OF TEXT MESSAGES SENT IN ONE DAY … EXCEEDS THE TOTAL POPULATION OF THE PLANET

IT TOOK FACEBOOK 2 YEARS… TO REACH A POLULATION OF 50 MILLION

IN 1992 THERE WERE BUT 1,000,000 INTERNET DEVICES …. 2008 1,000,000,000


SAPBW

BWABOE

TH

IS Y

EA

R MORE THAN 4 EXABYTES (4 X 1019) OF DATA

WILL BE GENERATED. …..THAT IS MORE THAN ALL THE DATA IN THE LAST 5000 YEARS

THERE ARE 34 BILLION SEARCHES ON GOOGLE / MONTH SOME OF THESE SEARCHES MAY BE ABOUT YOUR COMPANY

THE TOTAL NUMBER OF TEXT MESSAGES SENT EVERY DAY … EXCEEDS THE TOTAL POPULATION OF THE PLANET … SOME OF THAT MAY BE ABOUT YOU

… SOME OF IT WILL BE ABOUT YOUR COMPANY

HO

W D

O W

E CO

NVE

RT A

LL T

HIS

DAT

A IN

TO IN

FORM

ATIO

N?


SAPBW

BWABOE

YO

U N

EED

AUTOMATION


SAPBW

BWABOE

AU

TO

MA

TIO

N •AUTOMATED SEARCH•AUTOMATED COLLECTION•AUTOMATED SEGREGATION

• OUTSIDE• Your data center• Your cost center• Your collection center• Your technology capabilities• Your experience

.. and at LOW COSTS


SAPBW

BWABOESocial Network data Collection

•How

• What can we use it for?

• Manually• J&J bought a SN company recently• To push data• AT VERY HIGH COSTS

• 90% PUSH – Pushing good things outwards• 8% PULL – Finding out what they are saying about them• 2% AEM – Advance Event management (mitigating disaster)

WH

O


SAPBW

BWABOE

Social Network data Collection

•WHO IS DOING IT BUSINESS• MANUFACTURING: Ford, Pepsi Co, Southwest Airlines, Microsoft,

coca Cola, etc..• CHEMICALS: DOW Chemicals, Eastman chemicals, Lyondell, etc..• PHARMACEUTICALS: Johnson & Johnson**, Pfizer, Astra Zeneca,

Novartis, Vertex, Boehringer Ingelheim, etc..• COMPETITORS: and most probably your competitors, etc..

SPOOKS• INTELLIGENCE AGENCIES• INTERNATIONAL POLICE

• GOVERNMENTS

SECURITY• CITY & SCHOOL DISTRICTS (disaster mitigation)• LOCAL POLICE• STATES (i.e. Hawaii monitors all pharmaceutical shops for reactive alerts to

epidemics)

S N

C


SAPBW

BWABOE

LIS

TEN

..TO THE OUTSIDE WORLDGartner, Forrester, AMRBusiness Week, Economist, etc..Gartner: & 1,400 CEO’S on BI in Feb 2009OPEN YOUR BI WINDOWS & DOORS

- to tweets, blogosphere, facebook, etc..

NOT TO ADVISORS• WITH COI (Conflict of Interest – basic SOX 404 & SOD)

• GENERIC MENTORS (who may know little of BI or BW BVA*)

• HAVING OTHER AGENDAS (their margins vs. your BVA*)

BUT TO ADVISORS• WHO HAVE A NO COI OF ANY SORT• ONLY INTEREST IS TO PROVIDE HIGH BVA• WORKS FOR THE BENEFIT OF CUSTOMER• PROVEN EXPERINCE

BVA = Business Value Attainment


SAPBW

BWABOE

NEX

T S

TEP BUSINESS VALUE ATTAINMENT

• Send us an email / give us a call• Let us understand your Business Needs, define *BVA

• We set up a meeting• Define SNC collection elements• Overview deliverables• Overview interface for Querying

• External direct interface• SAP BW Feed• SAP BWA Feeds• SAP BOE Search capabilities

• We go and build SNC (Social Network data collection)• In our data centers• In our servers• With our resources • AT VERY LOW COSTS

*BVA

= B

usin

ess

Valu

e Att

ainm

ent

IN O

UR

DATA

CEN

TERS


SAPBW

BWABOECONTACT…..

[email protected]

or direct +1 (408) 835.9552 (PST GMT -7-8)CALIFORNIA, USA

…don’t ever forget…..BVA = Business Value Attainment

AUTOMATION is the only path

with assured success& a future…

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us

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