Indian Concept of
Information Technology
SANJAY IN
MAHABHARATA
Development of Information Technology
Modern Concept of Information
Technology & e-Tourism
The Travel Cycle
•Expansion into new markets
•Empowering of employees
•Lowering of costs
•Enhancing distribution
•Speed of thought
Role of e-Tourism
Strategy for e-Tourism
• Micro Target
• Personalize
• Build Stickiness
• Target Segment
• Integrate Across Channels
• Invest in Mobile
• Tap into Logistics
• Subscription
• Bypass the Middleman
• Seamless Experience
• Proprietary Selection
• Services & Merchandise
Manufacturers
Suppliers
Distributors
Retailers
Customers
(Supply Chain Management Systems)
(Inventory Management Systems)
(Efficient Customer Response Systems)
Transporters
Alternative Direct
Channel (e.g.
The Web)
Source: Laudon and Traver (2002)
e-Tourism & Industry Value Chain
New Technologies in e-Tourism
• Collaborative Filtering
• Profiling
• Knowledge Software
• Electronic Payment
• Video Conferencing
• Online Word of Mouth
• CRS
• GDS
• GIS
• Virtual Reality
Benefits of e-Tourism
• Exposure of Small Business
• Personalize
• Industry Structure Changed
• Brand Enforcement
• Trend & Predict
• Loyalty Programmes
• Profit Maximisation
• Real Time
THANK
YOU