East Norfolk TourismMarketing Project

Project BriefTourism Cluster Audit

Marketing Action Plan

Development Activities Plan

Marketing Toolkit

Microsite

Lessons learned

Our Approach

Tourism cluster auditMarket segmentation Tourism business workshops x 3Integrate work packages – total

solutionDraw out distinctiveness Equip destination and businesses to

deliver plan

Marketing Action Plan

Focus single-mindedly on four target markets

Consistently use a shared story - messages, images, design

Shift resources from print to digital and PR – cost effective; goes with the trend

Marketing Action Plan

Support businesses – set up PR and Social Media Groups

Enable businesses – Marketing Toolkit plus engagement through NNDC and NNTF

Development Plan

Finding your way around – legibility

Food and drink – make more of it

Events and festivals – develop potential

Accommodation – invest in facilities

Marketing Toolkit

Know your MarketsThe Style GuideThe Style Guide WorkbookSocial MediaDelivering the Promise Workbook

Next Steps

Launch and roll out toolkit

Deliver MAP and DAP recommendations

Implement East Norfolk itineraries on the www.visitnorthnorfolk.com website