Ecobot Marketing

Competition Training

Design a Marketing Plan • Name your company.

• Pick an environmental issue.

• What do you want to invent?

• Determine your market.

• Set your price.

• Devise a slogan.

Create a Company Name

• Who are you? • A name can be very powerful. What will

your name say about you?

• Who is your target audience?

• What type of services will your

robot provide?

Define Environmental Need

• Pick an issue that addresses the competition theme (reduce, reuse, recycle, and conserve).

• What does the environment need?

For example: Clean air, recycling, more vegetation

• How will your robot impact the environment for the future?

• How will your robot be useful to the environment?

Explain Your Invention

• What does your robot do?• Are the parts of your robot recyclable or

interchangeable? • What environmental service will your robot

provide? • What tasks will your robot perform?• What makes your robot

different from the others already

on the market?

Determine Your Marketing Strategy

Ask yourself the following questions about your target industries:

• What industries will you market to?• Where are they located? • What are their needs? • What do they value? • Why would they be interested in your product?• How would your robot be useful to their

industry?

Set the Price

• How much will your robot cost? • What is the right number that will attract

industries to purchase your robot? • Is your price below or above current market

value? • How much will you need to charge in order

to make a profit?• Will you offer additional services, such as

warranties and insurance?

Develop a slogan

• Create a slogan that will explain your EcoBot’s mission in “Saving the Earth”.

• Make sure that your slogan is catchy and easy to market.

• Examples:

• It’s the real thing = Coke

• Just Do It = Nike

Presentation Rules

• You must use Microsoft PowerPoint software, however you may stream video clips into your PowerPoint format.

• Your presentation must contain a maximum of 5 slides.

• Your presentation must not be larger than 3 MB.

• You will have 5 minutes to present the PowerPoint and 2 minutes for questions from the judges.

• Participants are encouraged not to read the slides.

Important Deadlines

• Presentations are due on Monday, April 5, 2010 at 9:00 a.m.

• PowerPoints must be sent via e-mail to presentations@ecobotchallenge.com.

• Teams selected to present will be notified on Friday, April 9, 2010.

• The EcoBot Challenge will be held on Saturday, April 17, 2010.

Questions?

Ne’Cauje Turner CASE Models Coordinator

Harris County Department of Education

(713) 696-0774

nturner@hcde-texas.org