EcodesignWhere are we now, & where are we going?
Oriol PascualPhD Candidate at TUDelft (NL)Supervision: Prof. Ab Stevels
Good News
75%Global Fortune 500 claim to do Ecodesign
EcodesignMaturity Profiles
Relatively mature 30%
Not interested 26%
Way to maturity 18%
Publicity driven 14%Starter & good intent 6%
First movements 6%
Sustainability
Production
Consumption
Ecodesign
Technicalities
Business integration
How far can we go?
How far can we go?
Where are we?
Low-hanging fruit picked
What option is best?
Do you speak english?
10.000 Tones of CO2...what do you mean?
10.000 Tones of CO2...what do you mean?
!!
What’s for us?
How does Ecodesign contribute to value
creation?
Paradigmshift
Ecodesign is not alone
Demand side is key
Segmentation =product differentiation
How?
Ecovalue
Eco-efficiency index
Environmental load
Product valueEcovalue =
acceptable
non-acceptable
Product value
EnvironmentalLoad
-
-
+
+0
Supports management
Setting priorities
Action oriented
More Ecodesign?
Picture creditsFlickr
• Angel Shark
• Benderish
• Brex
• Hairbear
• Daveybot
• Squirrelmonkey
• Ukslim
• Moriza
• Nell T
• Last Lane Daily
• BriettneyBush
Recommended
