- 1. *Benchmark:USAeComBuyingPrefsbyZip %TotalSegment Code
ZipCodeCount 1GreatCatalog 2GoodCatalog 3LeansCatalog 4LeansOnline
5GoodOnline 6GreatOnline GrandTotal 1,8604.4% 4,77811.3%
21,34050.6% 8,88221.1% 3,5598.4% 1,7734.2% 42,192100.0% 0% 5% 10%
15% 20% 25% 30% 35% 40% 45% 50% 55% PctofAllZipCodes 1GreatCatalog
2GoodCatalog 3LeansCatalog 4LeansOnline 5GoodOnline 6GreatOnline
21,340 1,860 4,778 8,882 3,559 1,773
29%ofallZipsinUSAPreferBuyingOnLineorByCatalog.71%PreferOtherChannels
AboutTableaumaps:www.tableausoftware.com/mapdata USA:W
estisMostlyCatalog.NortheastisOnline&Catalog.
eComBuyingPreferenceExternalBenchmarks:
Peoplein15%ofallzipcodespreferbuyingviaonline.Theyspendmoreperpersonthanaverage.(Segs.1&2)
Peoplein13%ofallzipcodespreferbuyingviacatalog.Theytoospendmoreperpersonthanaverage.(Segs.5&6)
Peoplein72%ofallzipcodespreferbuyingviasomeotherchannel.Theyspendlessthanaverage.(Segs.3&4)
ESQUnlimited--AnalysisInsightAction!Wanttogofromdatatoaction?
[email protected] Actions:
Allocateandalignyourmarketingspendbybuyingpreferencetothebest
buyingzipsinthisbenchmark;Segs.1&6.
Ifyoursalesarelowinthebestzipsinbenchmark,thenthosezipsare
lowhangingfruittoincreasesales;Segs.1,2,5,&6.
Don'tspendresourcestryingtosellonlineorbycatalogtoSegs.3&4.
AboutTableaumaps:www.tableausoftware.com/mapdata
MetroPhilly:BestOnlineSalesinHighIncomeZips
HouseholdEffectiveBuyingIncome(2009median) 0to33,000 33,000to38,500
38,500to43,800 43,800to51,700 51,700to276,000
ClicktohighlightbySegment 6GreatOnline 5GoodOnline 4LeansOnline
3LeansCatalog 2GoodCatalog 1GreatCatalog