Reflections on 10 Years Using YouTube for
Learning and TeachingEugene O’Loughlin
Some YouTube Facts
Over a billion users Reaches more 18-34 and 18-49 year-olds than any cable network
in the U.S. Number of people watching YouTube per day is up 40% y/y since
March 2014 80% of YouTube's views are from outside of the U.S. More than half of YouTube views come from mobile devices You can navigate YouTube in a total of 76 different languages
(covering 95% of the Internet population) The number of channels earning six figures per year on YouTube
is up 50% y/y All of the top 100 global brands have run TrueView ads over the
past year
Why YouTube rocks the classroom
Students are more engaged through visually-stimulating videos and presentations (e.g. TED Talks)
Educational lessons are easily shared across the globe, Students can upload their own videos to demonstrate understanding
Students or the whole classroom (or groups) can create video replies to each other
Videos can supplement lessons for students Teachers can spend more time focusing on students and
less time explaining complex topics Teachers will have a library of free information to help
explain just about anythingSource: Dunn (2014)
Source: Google Consumer Survey (2015)U.S. Online population aged 18-34 n=385
67% of millennials agree that they can find a YouTube video
on anything they want to learn
http://carusele.com/wp-content/uploads/2015/07/millennials_selfie2.jpeg
Searches related to "how to" on YouTube
are growing 70% year over year
Source: Think with Google (2015)
Top 10 How To Educational Searches (2012 – 2015)1. How to kiss2. How to tie a tie3. How to draw4. How to get a six pack in 3 minutes5. How to make a starburst bracelet rainbow loom6. How to make a cake7. How to curl your hair with a straightener8. How to make a bow9. How to make a paper airplane 10. How to dance Source: YouTube Trends
Main Subjects I Teach…
Business Data Analysis (Statistics) Advanced Business Data Analysis Project Management Business Analysis
Key Attributes
Short videos (5 – 10 mins) One learning objective per video Based on class material Recorded quickly (SnagIt) Unrehearsed Not scripted Natural language/accent “Good enough” video (Masie)
My Channel
Feedback & Interaction
Statistics Exam – 7th May
Learnings
“Is there a video for that?” Student expectation 99+% of viewers not “my students” “coolness” factor Help people all over the world Spirit of sharing Focus on content Look for ways to add value with video YouTube Partnership – very commercial
…et Merci M. et Mme. Thibaud!