自媒體的影響力!
網路時代新浪潮
執行單位:中華民國全國中小企業總會
主辦單位:經濟部中小企業處
Minimum Cost, Maximum ROI, Digital Consulting & Solutions
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Minimum Cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-‐2015 本內容為MMdc 版權所有 轉載請註明
Kay Chen陳展儀
Minimum Cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-‐2015 本內容為MMdc 版權所有 轉載請註明
Minimum Cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-‐2015 本內容為MMdc 版權所有 轉載請註明
成為一個營銷駭客
The end goal of every growth hackers is to build a self-perpetuating marketing
machine that reaches millions by itself.
- Aaron Ginn
Minimum Cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-‐2015 本內容為MMdc 版權所有 轉載請註明
數位行銷Digital Marketing
行銷知識庫Marketing Knowledge
工具運用Marketing Tools
營銷駭客Growth Hacker
Minimum Cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-‐2015 本內容為MMdc 版權所有 轉載請註明
你不可不知的轉換漏斗
Traffic 流量
Leads 興趣客單
Marketing Qualified Leads有望客單
Sales Qualified Leads消費客單
Remarketing Leads再行銷
Loyal Customers忠誠顧客
Minimum Cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-‐2015 本內容為MMdc 版權所有 轉載請註明
全渠道的數位行銷
需求確認口碑評價價格參考
資訊搜集資訊評估
刺激需求
購買體驗
體驗分享
SocialSearch
Device
Minimum Cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-‐2015 本內容為MMdc 版權所有 轉載請註明
掌握工具邁向營銷駭客
Traffic 流量
Leads 興趣客單
Marketing Qualified Leads有望客單
Sales Qualified Leads消費客單
Remarketing Leads再行銷
Loyal Customers忠誠顧客
需求確認口碑評價價格參考
資訊搜集資訊評估
刺激需求
購買體驗
體驗分享
SocialSearch Device
Minimum Cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-‐2015 本內容為MMdc 版權所有 轉載請註明
SimilarWeb PRO 競網分析
Minimum Cost, Maximum ROI, Digital Consulting & Solutions
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MOZ 搜尋經營
Minimum Cost, Maximum ROI, Digital Consulting & Solutions
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Socialbakers 社群經營
Minimum Cost, Maximum ROI, Digital Consulting & Solutions
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MailChimp 會員關係維繫
Minimum Cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-‐2015 本內容為MMdc 版權所有 轉載請註明
Minimum Cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-‐2015 本內容為MMdc 版權所有 轉載請註明
打造自主營銷有機體Traffic
流量
Leads 興趣客單
Marketing Qualified Leads有望客單
Sales Qualified Leads消費客單
Remarketing Leads再行銷
Loyal Customers忠誠客戶
需求確認口碑評價價格參考
資訊搜集資訊評估
刺激需求
購買體驗
體驗分享
Minimum Cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-‐2015 本內容為MMdc 版權所有 轉載請註明