eZeeLINK – Hotel Website Booking EngineReturn on investment
Deal Zone PODVersion 1.0 Next Review Date: 1 Jan 2012
Deal Zone POD – What is it?
An advanced ‘plug and play’, sales and marketing widget for a Hotel Website
Facilitates different options to entice Guests while booking on Hotel Website
Non Technical tool for implementing marketing ideas
Captures your attention on first point of contact
Deal Zone POD – The Concept
Highlight the right content
Dynamically design & show case deals
Cost effective
Complete control of the hotel without external intervention
Easy to use
Save on advertising and publishing deals
Improve loyalty by giving deals on own website
Deal Zone POD – What it does?
Show what you got
Room rate discounts
Additional room nights
Room upgrades
Compliments
Hotel partner compliments
Deal Zone POD – What other websites do?
What traditional websites do
Static or too heavy
Information over load
Don’t guide a customer towards selection
Don’t capture interest
Deal Zone POD – What other websites do
Your customers need not be one of them!
Hotel website with vertical deal POD
For live demo visit ezeehotel2.com
Hotel Website – Vertical Deal Zone POD
:WINTER BONANZA NAME OF THE DEALROOM TYPE
DEAL DESCRIPTION
Hotel Website – Vertical Deal Zone POD
Hotel Website - Horizontal Deal Zone POD
Hotel Website - Horizontal Deal Zone POD
Deal Zone POD – Configure deals
Deal Zone POD – Customise
Customizable Vertical Deal Pod Configuration
Traditional way of advertising
Hotel Best Inn – Avail Great seasonal discounts
Contact – 001 – 1127689763 & book now!
But that was last
years offer
Sorry, What deal
did you say?
I cant hear you..
Helloo! Do You speak
English!Or the Classic…Number busy!End of call!
Traditional way of advertising
Hotel Best Inn – Avail Great seasonal discounts
www.hotelbestinn.com & book now!
Lets consider online bookingSame old dealsHigh costs to publish on websiteStatic site doesn’t lead to conversionCustomer feels “Lack of new offers”Looks for better deals
To see your marketing strategies in action
Plan offers and deals, send to web designer – 1day
Designers job - 1 day
Educate receptionist about new deals
Deals require modifications when they fail to work
Repeat the entire process every time
Room availability cannot be updated on website
Websites and traditional adverts don’t convert, they only
highlight
Deal Zone POD
One time purchase cost - INR 5,000
Annual maintenance cost - INR 1,000
A check with Google analytics states:
At least 100 customers everyday leave a website without
booking
They don’t find what they are looking for
If LRP = INR1500
Implies you loose INR1,50,000
Deal Zone POD – Helps you sell more rooms
What if using a simple widget gave you optimized
conversion?
Know what deals attract the crowd and retain only those
Convert all customers by designing suitable options
Gear up to aggressive selling
Ramp up you website to help strike the right deal
Deal Zone POD – Return on investment
If 1 customer books 1 room for 3 nights you’re already
generating profit!
Now would you want to compromise this cost for an
roi of 3 rooms per year?
Year Year 1 Year 2 Year 3
Investment 5000 1000 1000
ROI 3.33 rooms/year
0.66 rooms/year
0.66 rooms/year
Deal Zone POD – Top 5 Reasons to Buy
Top 5 Reasons to Buy
Conception to action in 60 seconds
Sell more rooms – Increase Occupancy
Deals are placed in the Home page in an attractive
format.
Guests come to know about the deals without going to
booking engine
Dynamic scrolling of deals on the Hotel home page
Hassle free installation
Thank You very much for your time.
We feel Privileged.