Email is Sexy
Chris McCann
Summary
• [Startup Digest] is the fastest growing event resource for high tech startups in ecosystem history– 22 to 31,000+ subscribers in 26 weeks– 2 to 34 cities in 16 weeks
• Regarded as the worldwide source for high tech startup events by:
"Plain and simple, [Startup Digest] seems like a pretty smart idea to me..."
CuratorsChris McCannCo-Founder of [Startup Digest], organizer for Geeks on a Plane Tokyo, founding team TEDx Silicon Valley
Brendan McManusCo-Founder of [Startup Digest], first employee for Wildfire Interactive, Inc. and the UpDown
Local Curators:
Growth
Subscriber Growth City Growth
Story
Story
Story
Why Email?
Internet Access = Email Address
Social Networking Backbone
Completely Opt-In
Retrievable
Location Specific**
Tips for your Email Campaign
1. Make sure the email is sent out from a person’s name, not a generic company name
Tips for your Email Campaign
2. Make sure people opt-in
Tips for your Email Campaign
3. Give Value Add to subscribers
Tips for your Email Campaign
4. Present Exclusive Content
Tips for your Email Campaign
5. Give a unique tie in to your company
Summary
• Email is not going away anytime soon• Email is a direct and targeted channel to your
customers• Email is the personal online channel
Questions?
Chris [email protected]
@cmccann7
What email platform do you use?
Are open rates reliable?
Why shouldn’t you use gmail/etc to send newsletters?
Why not just use a blog?
Should I send text or html newsletters?
How do you make money?
How did craigslist start?
What are the most successful email companies?
How do you use facebook/twitter with email?
What metrics do you look at?