Download ppt - Email Vs. Social Media - Why Does There Have To Be A Vs.?

1

EMAIL VS. SOCIAL:WHY DOES THERE HAVE TO BE A VS?

Josh Nason

Inbound Marketing Manager – Dyn Inc.@DynInc | @JoshNason | @SendLabs

2

Who is this guy?

Why does he love email so much?

3

What are we talking about today?

Email and Social Media as friends, not adversaries.

4

Isn’t email really a type of social media anyway?

You welcome people in.You forward.You share.

You unsubscribe.

5

Other mediums that have worked together:

TVRadio

Newspapers

6

Some incredible and fun stats that

will be sure to impress your friends at fancy parties and in

line at Target…

7

Email’s Big 2010:

- 107 trillion emails were sent- 1.88 billion email users worldwide

- 480 million new email users created- 294 billion emails sent daily

*Pingdom.com

8

Social Media By Comparison - 2010

- 25 billion Tweets were sent- 100 million new Twitter accounts- 175 million total Twitter accounts

- 600 million Facebook users worldwide

*Pingdom.com

9

How can they work together?

- Social Sharing

- Likes

- Signing Up

10

Social Sharing: The Process

- Include a tag

- Someone clicks

- Content exposure grows

11


12


13

Liking An Email: The Process

14

Liking An Email: The Process

15

Email Signup on Facebook

16

The End Result?

- Content Exposure Grows!

- Potential Email Subscribers Found!

- Social and Email Work Together!

17

Some Email Advantages

- Data Targeting/Segmenting

- Direct And Not Lost In A Feed

- A Truly Personalized Experience

18

Why does email remain so big?

Answer:

It’s in your pocket.

19

Mobile Stats – 2010

- 28% of Americans have a smartphone (Q3).

- 17% of the 314 million phones sold in Q1 were smartphones. In Q2, smart phone sales grew to

25%.

- 2010 Q3 smartphone sales were up 96% from Q3 of 2009.

- US, UK still behind Spain, Italy.

20


- Email accounts for 42% of mobile internet time.

- 30% of email users are now replying via mobile devices.

- For smartphone users under the age of 45, email access is the primary use of their phone.

21


- 3% of B2B opens & 10% of B2C opens are on mobile devices.

- In 2010, the iPhone accounted for 9% of all email interaction, while Android was 3%. The leader? Still

Microsoft Outlook at 31%.

22

Final Takeaways:

- Email users still outgrowing social media users

- Email can leverage social media to spread content

- Mobile is a huge asset for email

23

Contact Info:

Twitter: @JoshNason | @DynInc | @SendLabs

Facebook.com/Dyn

[email protected]