EMBER
Baihl
ey Gr
andis
on
Emmi Macintyre
Jorda
n Ittel
We’re edgy young women,
enriched and inspired by our tomboy roots.
At Ember, we’re fueled by new experiences .
We’re constantly on the go,
pursuing every intriguing avant-garde activ ity we can
think of, from Parkour to wakeboarding to
flying trapeze les sons.
And by the way, we look good doing it.
Adventures await. Join us .
Yours Truly,Baihley Jordan
Emmi
Oh hey there,
25: median age
73% have had some college
41% have a bachelor’s degree or higher
average income is 42k
58% are single and 21%
are in some kind of
committed
relationship
84% live
or work in a city
what we’re made of...[we’ll show you]
4: average # of countries trav-
eled to in their life-time
53% shop at free people
43% have
17: number of books
6% are vegan and 9% are vegetarian
42% are considered their friend
month
33%go make-up free 2+ times a week
51% have broken a bone
41%can
change oiland a tire
34% have fallen out of tree while climbing it
36% would like to climb Mt. Everest in their life-time
At ember, our girls are characterized by three awesome things: their edgy and notorious “tough-girl” attitude,
their love of exploration, and leading a trendy
lifestyle.
VOICE
they’ve got nothin’ on us!Sh
ape M
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agazine
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At
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Musings
Foodie
Gear Up
Flicker
departments
shorts
Anything You Can Do
Glow with the Flow
Roadblocks
Go Green or Go Home
Misfits
2014
cale
nder
Januar
y: newbies issue
Februa
ry: lovely issue
April:
rough and ready issue
March
: wanderlust issue
June: sum
mer festival issue
May:
ever-Green Issue
Decem
ber: ’tis th
e season issue
Novem
ber: give i
t on back issue
August
: ttownie issue
July: em
ber girl issue
October
: moving in issue
Septme
nber: th
e real world issue
om,
february 2014
FebruaryTABLE OF CONTENTS
cover stories
[the lovely issue]
it’s all about
Love[self]
ya’ll!
Treat Yo’Self
Saved by Sunshine
Look Good, Feel Good.
Om Sweet Om
glow with the flow
letter to the editor
roadblocks
go green or go home
misfits
anything you can do...
flicker
foodie
q and a
gear up
>> Answere: How to pick the perfect wine for any occasion
>>DIY: Spice up your workspace How to ensure your desk doesn’t make you want to zonk o! every "ve minutes.
>> Treat Yo’self!! 10 gifts that are totally okay for you to get yourself this doomsda— I mean Valentine’s Day.
>> How to beat cabin fever: Cold weather exercise tips/activities Ice skating! Skiing! Snowmobiling! Winter hiking!
>> We all need good support... even in our sports bras! (Let’s secure not smoosh!)
>>Roses aren’t just for lovers/romance 5 alternative ways to use roses in eco-friendly ways (Rose-oil cleaning products, anyone?)
>> Oh my darlin’: Clementine cupcakes
>> Dare to Be You: Show us how you’re going to be “daring” this month... Winner gets an awesome prize!”
>> Editors share funny/awkward/awful dat stories of their own
wan-der-lust;
a very strong or
irresistible impulse to travel
n. (/wänder-lust/)
MARCH 2014
Backpack! Backpack!let us map out your next roadtrip vacay!
MARCHTABLE OF CONTENTS
cover stories
[the Wanderlust issue]
Howbeautifulit is to
Back-pack! Back-pack!
Take a Hike...
Tumbleweed
travel
sedona, Arizona
kauai, hawaii
glow with the flow
roadblocks
go green or go home
misfits
anything you can do...
flicker
foodie
ivy’s travels
q and a
gear up
>> Alex Honnold World famous climber living out of his van!
>>The how-to’s of travel insurance
>> Portland… The new NYC What’s all the hype about Portland nowadays? We’ll take a deeper look into this trendy new city and tell you all you need to know about why it’s so awesome.
>> Want to avoid jet lag? Eat more berries. Plus more tips on having a chill and peaceful #ight.
>> Getting "tted for a tech pack Where to go and what to look for
>>Eco-friendly travel that won’t break the bank How to reduce your environmental impact while on the road
>>Yummy leek eats this week!! We’ll give you all the new, yummy recipes that include our favorite food this month… Leeks!
>>Ivy’s at it again! From Milan to Texas, climbing to sur"ng, braids to blowouts, she is the de"nition of the “woman well traveled.” This month, she chats with us about her pilgrimage on the Camino de Santiagao de Compostela (and dishes on that time she lost her backpack in Astorga).
>> I climbed Mt. Everest…at 96 years old One woman’s account of achieving her lifelong dream to summit Everest.
>> Editors share funny, awkward and awful travel stories of their own
Hey Reader,
The Essentials
The Colors
The Departments
The Columns
The Page Layout
design[digging into]
marketing plan
Baihl
ey Gr
andis
on
Emmi Macintyre
Jord
an Ittel