Iterative DesignMike Rohde
Art Director – MakaluMedia, Inc.Blogger – Rohdesign Weblog
Embracing
What isIterative Design?
A step-by-step process for solving design challenges.
Why Embrace Iteration?
Iteration lets you start somewhere.
Iteration reduces the pressure for a “eureka.”
Iteration provides time to “brew”on ideas.
Design Iteration Ideas
Capture good ideas everywhere.
Write specs and key details before sketching.
Defend your ideas – write out defense notes.
Break projects into distinct phases.
Save major iterations.
Get feedback from designers and others
Enjoy the process!
Blit Logo Designwww.blit.com
Blit Logo: Sketches v1
Project detailswritten in the margin forreference
Many differentideas, numbered
Blit Logo: Sketches v2
Winning conceptsdidn’t appearuntil round 2
Blit Logo: B&W Concepts v1
Again, I showMany different
ideas, numbered
Along with mynumbered designsI always provide“defense”noteson why I like oneidea over another.I also like tellingclients which aremy favorite(s)and exactly why.
Blit Logo: Color Concepts v1
For continuity I liketo show B&Wwinners above
with various color optionsdown below
I try and limitdesigns I presentinternally, to helpwith reducingto a winner,rather thancreating moreoptions.
Blit Logo: Final Logo Winner
UserScape Web Redesign
www.userscape.com
UserScape Web Redesign: Sketch v1
Project detailswritten in the margin forreference
Detailed notesembedded inthe sketches
UserScape Web Redesign: Concept v0.1
Whole sectionswere missing...
Pretty roughbut getting
into the groove
Usually I wouldkeep early workto myself, butthis clientunderstood itwas in-progress
UserScape Web Redesign: Concept v1
Blocking outareas can help
Design is gettingfilled in a little
bit better
UserScape Web Redesign: Concept v2
Flowed in realtext here so Icould get abetter idea forstructure
More detailsadded in
each phase
UserScape Web Redesign: Concept v3
Sidebars filledin and adjusted
Screenshots added in,
text tuned up
UserScape Web Redesign: Final Concept
Sidebars filledin and adjusted
Headline de-emphasized
Finalizedtrial text
Navbars finalized
Quotesfinalized
Q+A
MakaluMedia: www.makalumedia.comRohdesign Weblog: www.rohdesign.com
Mike Rohde