Emerging Technologies in Mobile Marketing
By John Foley, Jr.
6th Annual Print & Media ConferenceBy Print Buyers International
John Foley, Jr.Grow Socially, Inc –
Support Services Online Marketing/Social Media Plan, Manage, Execute and
Measure
interlinkONE – Software (SaaS) Enterprise Marketing
Management Software Plan, build, manage, execute
and measure all marketing activities
Happy Birthday 15 Years!
I love Mar(H)keting
!
Accolades• Jetsetter Status on FourSquare
• Mayor of iStrategy
• Ranked #14 as a Top CMO on Twitter in 2011
• 2nd runner up for this year’s B2B Twitterer of the Year Award for the B2B “Boss Tweet” Personality Category
• One of the 50 most influential people in Sales Lead Management by Sales Lead Management Association in 2010 - http://ilnk.me/SLMA50
• NAPL Soderstrom Society 2010
• MFSA - Luke Kaiser Education award 2011
What We’ll Discuss- Mobile Technologies and Your Business
- Best Practices for Integrating & Print
- Mobile for Lead Generation & Support
- Ideas and Inspiration
Before I Begin …
5
@johnfoleyjr
#PBIshow
Let’s Get Started!
The World of Mobile
How Big is Mobile?
Source: Microsoft
How Fast is Mobile Web Growing?
Source: Microsoft
Mobile & Social Networking
Source: Microsoft
What Matters to YouMobile is changing the way your customers, prospects, and partners communicate.
--- Are you changing with them?
Smartphones and Tablets
The Bottom Line on Smartphones
If you don’t have one – you Will!!!
Tablets – Do you have one yet?
3 Reasons for a TabletEasier to transport
Demonstrate & Support – 24/7
Experience what the e-Reader lovers have
SMS/Text
SMS/Text Outbound6.1 trillion messages
sent in 2010!News AlertsProduct InfoContestsDealsMore
SMS/Text - Inbound
Getting Started with SMSStart building your Mobile DatabaseIs it a field in your CRM?Ask for it on landing pages, registrations
Ask people to opt-in for your alertsCreate alerts with value!
QR Codes
QR Codes: Connect Print & Mobile!
QR CodesLearn More at:QRConnect.comQReateandTrack.com
What the QR Code Contains
QR = “Quick Response”
Applications for Scanning
Best Practice: Shorten the URL
Best Practice: Provide Incentive
Best Practice: Mobilize!
QR Codes on Signs
QR Codes on Posters
Direct Mail Example #1
Direct Mail Example #2
QR Codes: What Can Be Measured# of Scans
What print advertisements are working?
Measure scan by location/geographic regions
Who? If PURL/QR.
What else? Digital Watermarks
NFC
What is NFC?“Near field communication, or NFC, allows for simplified transactions, data exchange, and connections with a touch”.
Source: http://en.wikipedia.org/wiki/Near_field_communication
How NFC Can Be UsedFile Sharing: Tap one NFC device to another
to instantly share a contact, photo, song, application, video, or link.
Electronic business card: Tap one NFC device to another to instantly share electronic business cards or resumes.
Mobile Wallet: An NFC device may make a payment like a credit card by touching a payment terminal at checkout.
What Do You NeedAn NFC-enabled phone:
Most vendors all over this
Still need: greater adoption by hardware in US
Application: Museum of London
http://ilnk.me/NFCLondon
Stickers and more
Application: In the Store!-Simply tap phone against screen to sign up for specials, alerts.
-Provide quick access to customer service questions and inquiries.
Mobile Commerce
Making Payments with Your PhoneStart with a cup of Coffee!
•Get a Starbucks Gift Card
•Download the Starbucks Mobile Card app
•Input your Gift Card #...
It’s Spreading! And Easy!
Local Convenience Stores in MA.
- Purchase Gift Card-Install App-Enter Gift Card #-Pay with your Phone!
Accepting Payments via Phone!Square
Free!Accept credit
card payments with your phone
Created by Twitter co-founder
2.75%
Mental Break – Do you knowTwitter
Location-Based MarketingSmart phone- download app -buzzzz…
coupons
FourSquareGoWallaFacebook Places
Location-Based Marketing
What’s next?
Location-Based MarketingGEO-Fence•A geo-fence is a virtual perimeter for a real-world geographical area.
Location-Based MarketingGEO-Fence is not necessarily new. Think - Global Positioning System (GPS)
Location-Based MarketingHow it works:•Set the Geo-Fence•Awareness campaigns•Self-Register•Self Opt-in to notifications•1 Click Opt out•Track effectiveness
Mobile Websites
Mobilize Your Web Content!
Best Practices
Inquiry Forms
Social Integration
Easy to See & Click
Use Mobile Forms!-For surveys, inquiries, lead generation, registrations, etc.
-QR Codes, Auto-detection/redirect
Mobile Networking
Tools for Building Mobile WebsitesEasily Build Mobile
Websites
Color-Scheme Pickers
WYSIWYG Editor
Form Builder
Real-Time Reporting
Mobile Applications For You!
Some RecommendationsFacebook, Twitter, LinkedIn,
Google+ --- Install these Apps on your
Phone!
Instagram (iPhone, Photo-Effects)
Postagram -- Easily order a printed postcard from your photos.
Final TakeawaysMobile is only going to continue to grow!
It can make life and work easier!
Mobile can help you generate leads and provide better customer service.
Mobile can make other channels, including print, more effective… and vice versa.
Action ItemsGet Started Now!Get a SmartphoneScan QR Codes & understand best
practicesStay up to speed on NFC
Q & A / Contact Me!: http://ilink.me/JR
iFlyMobi.com
QRCode
Product Spotlight: iFlyMobiEasily build mobile
websites
Create forms, surveys, landing pages, product pages, profile cards, and more.
14-day free trial!
http://iFlyMobi.com
Product Spotlight: QReate & TrackCreate and track QR
Codes
Bulk-generator for creating QR Codes for personalized URLs
http://QReateAndTrack.com
Have any questions?
Phone: 978-694-9992
Email: [email protected]
Web: http://interlinkONE.com http://GrowSocially.com