TM
Employee Engagement: From a Big
Corporate Buzzword to Practical
Implementation
How we move people from Engaged to Married
Hessa Al Ghurair
Chief People Officer - Tanfeeth
2
A little bit about me..
Joined
Mashreq as
Trainee
2002 2008 2011 - now
HRBP
Wholesale
& Retail
ENBD
Chief
People
Office
Tanfeeth
In 2011, I moved from Emirates NBD to become Chief People Officer of
Tanfeeth, a fast growing multi-function business services subsidiary
3
2,200 FTE
September
2014
20 FTE
May
2011
Move to
Tanfeeth HQ
December
2013
At Tanfeeth people are our core asset, so I knew I had to build a
strong HR foundation to support our business strategy and goals
4
Culture
Talent & Development
Performance & Rewards
Line HR Support
One of the most important things for us is to manage engagement,
not just for fun’s sake but to drive business results
5
Actively
Engaged Workforce
Increased
& Sustained Performance
BUSINESS IMPACT
Contrary to conventional engagement wisdom, we really only focus
on the extremes – since that’s where the impact will be
Disengaged Engaged Actively
Engaged
Actively
Disengaged
6
Contrary to conventional engagement wisdom, we really only focus
on the extremes – since that’s where the impact will be
Disengaged Engaged Actively
Engaged
Actively
Disengaged
Saboteurs Extra Milers
7
Divorced Married
We have a young, energetic and fun bunch of millenials working
for us so our engagement initiatives have to be aligned
8
2,200 employees
47 Nationalities
29 Average
age
90% Frontline
staff
Annual
Survey
Annual
Tanfeeth
Day
Career
Paths &
Development
Like most of you here today, we have the basic strategic and
tactical engagement initiatives and frameworks in place
9
Annual
Survey
Annual
Tanfeeth
Day
Career
Paths &
Development
Like most of you here today, we have the basic strategic and
tactical engagement initiatives and frameworks in place
10
Continuous
Surveys &
Feedback
Weekly
Engagement
Calendar
Personalized
Development &
Growth Plans
11
But let me tell you about some of the simple, practical things we
did, that really carried a tremendous impact on our floors
Umrah
Offer
Leadership
Breakfasts
Chief
Cooking
Officer Tanfeeth
Got
Talent
Tanfeeth
Got
Game
Make
A
Wish
Ice
Cream
Day
Some of our people had never been able to go on Umrah, so we
set up a fund to help them fulfill their pilgrimage
12
Annual draw
15 people In 2013
25 expected in 2014
13
0 Leadership pulse breakfasts
14
0 Chief Cooking Officer
15
TANFEETH GOT
0 Tanfeeth Got Game 16
17
Make A Wish!
18
0 Ice cream day
Biggest
impact!
So what's the take home message?
19 19
So what's the take home message?
20
Everything is relative and contextual
There is no cookie cutter approach..
…but there is one guiding principle:
LISTEN TO YOUR WORKFORCE,
UNDERSTAND YOUR PEOPLE 20
And that’s how we’ve moved our people from Engaged….
Actively
Engaged Workforce
Increased
& Sustained Performance
BUSINESS IMPACT
21
Married
And that’s how we’ve moved our people from Engaged…. to Married
22
Employees
Tanfeeth
Married
And that’s how we’ve moved our people from Engaged…. to Married
Actively
Engaged Workforce
Increased
& Sustained Performance
BUSINESS IMPACT
23
Employees
Tanfeeth
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