EMPOWERED
CONSUMERs
by halil yıldırım
How consumers became so powerful?
How can we reach the audiences?
How Companies should react for this phenomenon?1
STRUCTURE
I. PART
-Definition
- Examples of Empowered Consumer
II.PART
-What Companies should do with new
phenemenon
-What Consumer wants?
2
‘When a consumer enters my store, forget me. He is the
king’
John Wanamaker
‘Companies that smart are going to be really
transparent and say ‘ hey consumer , work with
us’ The companies that are less smart are going to
be the ones that put up a polished surface and
pretend’
Martin Lindstrom
‘Customer is always right’
Turkish Phrase3
Are Your Company can Communicate
with Consumers effectivelly?
Are you good with ‘Mobile’ ?
Is Your Company successfull at
delivering relevent message??
Digital Empowerement? 22
ECONOMIC OUTPUT BUSINESS IMPERATIVE CONSUMER SENSITIVITY
EXPERIENCES RENDER AUTHENTICITY
SERVICES IMPROVE QUALITY
GOODS CONTROL COSTS
COMMODITIES SUPPLY AVAILABILITY
26
TWO BY TWO MATRIX
IS WHAT IT SAYS IT IS REAL FAKE REAL REAL
IS NOT WHAT IT SAYS IT
IS FAKE FAKE FAKE REAL
IS NOT TRUE TO ITSELF IS TRUE TO ITSELF
27
SOURCES
http://www.economist.com/node/3810230‘Satisfied Customers Tell Three Friends Angry Customers tell 3,000’ Pete Balckshawhttp://marketingblog.sociablelabs.com/blog/?Tag=Empowered%20Consumerhttp://www.business2community.com/marketing/the-ibm-cmo-study-strengthened-visually-0122731http://blogs.aberdeen.com/contact-center-customer-experience-management/day-in-the-life-of-an-empowered-customer-leveling-the-playing-field/http://evolution.skf.com/business-outlook-the-empowered-consumer/http://dontbubble.us/?kad=en_US 30