Price was: cost + margin + negotiation
Consumers try to: find the best deal
Buy one get one free, cost price offers, coupons
Price was: › Sometimes: cost + margin
› Sometimes: strategic temporary dumping or very low margin
Consumers try to: find the best deal + hunt promotions
Daily Deals
› Groupon www.groupon.com
› Facebook Deals www.facebook.com/deals
Hourly Deals (business slow time selling)
› Think Near www.thinknear.com
Consumers try to: hunt promotions
Local Daily Deal Hub
› Quicker Feet www.quickerfeet.com
Daily Deals Suggestion Service
› Koala Deals www.koaladeal.com
Consumers try to: …don’t try nothing, just
wait for deals he needs