Transcript
Page 1: End of pricing : How Groupon, Facebook Deals, Thinknear kill pricing positionning and change consumer behaviors?
Page 2: End of pricing : How Groupon, Facebook Deals, Thinknear kill pricing positionning and change consumer behaviors?

Price was: cost + margin + negotiation

Consumers try to: find the best deal

Page 3: End of pricing : How Groupon, Facebook Deals, Thinknear kill pricing positionning and change consumer behaviors?

Buy one get one free, cost price offers, coupons

Price was: › Sometimes: cost + margin

› Sometimes: strategic temporary dumping or very low margin

Consumers try to: find the best deal + hunt promotions

Page 4: End of pricing : How Groupon, Facebook Deals, Thinknear kill pricing positionning and change consumer behaviors?

Daily Deals

› Groupon www.groupon.com

› Facebook Deals www.facebook.com/deals

Hourly Deals (business slow time selling)

› Think Near www.thinknear.com

Consumers try to: hunt promotions

Page 5: End of pricing : How Groupon, Facebook Deals, Thinknear kill pricing positionning and change consumer behaviors?

Local Daily Deal Hub

› Quicker Feet www.quickerfeet.com

Daily Deals Suggestion Service

› Koala Deals www.koaladeal.com

Consumers try to: …don’t try nothing, just

wait for deals he needs


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