Engaging your campaigners with data
Will Brett – Electoral Reform SocietyJohn Robertson – Links Street Digital
How much is your vote worth• Part of ERS ‘Penny
for your vote’ campaign
• Used publicly available data
• All votes are not created equal!
Some voters in Britain are valued 22 times more than others
Email to target, sort of• We trick the ‘message’ by
not sending it to anyone.• Uses EN’s constituency
mapping to postcodes with reference data.
• Minimalist form to drive large amount of engagement.
Reference data• Westminster MP
database.• Add columns for data and
narrative.• Reference data added to
the ‘message’.• Submit button hidden• Link to membership form
Sharing• Reference data inserted into Tweets and
Facebook posts.• Javascript required when adding reference
data to a URL
Creating reference dataDownload MP database here
Upload your new spreadsheet here
Outcomes
The name game• How many MPs
since 1945 have had the same first name as you?
• Parliament needs to look more like the people it represents.
If you want to be an MP, it helps if you’re called John, David or William.
The technical bits
The technical bits 2
Sharing
Name Game - Outcomes
Thank you for listening!