What is Open Cinema?
• Open Cinema enables vulnerable communities to have their own cinemas• It is a social enterprise, sustainably building life and media skills• Clients and partners include:
Evidence of the impact of Open Cinema
Formal evaluations done at 7 centres with 58 participants over 2010-2012 period.
A full report is available at www.opencinema.net/impact.
Participants report that Open Cinema:
• ENGAGES: Adds value to their centre (100%) and would recommend the film club to someone else (88%)
• INSPIRES: Inspired them to try new things (75%)• DEVELOPS: Made them feel more able to socialise and express
themselves (range from 50-100%, depending on centre)• PROGRESSES: Accessed other services at their centre as a result of the
film club (90%).
Open Cinema in Libraries: First steps
• PILOT: An ACE-funded pilot with Fresh Horizons is still running. From 13/13 to 8/13 in borough libraries lending league table
• ACE LIBRARIES FUND: £6m to support partnerships between libraries and cultural organisations
• COMMUNITY HUB: Engage community sub-groups, and bring them together
• RENTAL VALUE: Market the facility to third parties• FILM CLUB REVENUES: Ticketed licenses and Umbrella Licenses (and
suggested donations). Open Cinema License from 2014…• AUDIENCE GENERATION: NB which times and days work best for the
sub-groups being engaged. Family sessions have proved most popular. Sub-groups require a passionate advocate.
Open Cinema in Libraries: Marketing
• PARTNERS: Build relationships with local businesses, schools and colleges, and media organisations. Offer links and media for their websites.
• SOCIAL MEDIA: Launch and sustain Twitter, Facebook, Youtube / Vimeo, Google+, Pinterest feeds (and delegate contributions)
• “OLD MEDIA”: Invite the local and regional media to ‘adopt’ the cause• PUBLIC MARKETING: List the cinema in all local papers and websites.
Simple ‘search engine optimization’ (www.wemakewebsites.com). Include your social media links in all communications. Present live!
• VOLUNTEERS: Delegate roles to those volunteering for them, and give them good titles (projectionist, critic, usher, cinema technician)
• REVIEWS: Encourage audience members to write film reviews, and publish the best online.
Open Cinema in Libraries: Participation and Growth
• TAKE IT SERIOUSLY! Introduce programmes as though this is the BFI• MEDIA MATERIALS: Take photos, record Q&As on audio and video,
keep and publish all posters, press clippings, etc• QUIZ: run a film quiz• POSTERS: Make one-off posters for special guest visits• FEEDBACK FORMS: Encourage feedback – as a tool for participation –
but don’t scare people away. And respond to what you hear!• LINK ATTENDANCE TO LIBRARY MEMBERSHIP: This can help you track
borrowing levels• LINK PROGRAMMING TO COLLECTIONS, AND TO OTHER ACTIVITIES IN
THE LIBRARY• BE PATIENT: Building an audience takes time (at least 6 months).
Management Team
• Christoph Warrack, chief executive: 11 years in film industry, 15 years support work in voluntary sector / Future 100 Award 2009 / UnLtd Ventures / Director, Choices Consortium / former chair, Churches Together in Westminster
• Laura Hopper, director of marketing and partnerships: MBA Columbia Business School / founder and former president, Warsaw Coffee Company
• Jesse Vile, director of operations: producer, Raindance Film Festival / head of production, Future Shorts / award-winning documentary filmmaker
• + Network Manager, Guests and Industry Manager, 31 film club Coordinators, and 35 professional filmmakers.
Contact Us [email protected] www.opencinema.net 020 7247 5069
@weareopencinemafacebook.com/weareopencinemaYoutube.com/opencinemafilms
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