© 2016 SmashFly Technologies, Inc.1
Director of Product Marketing,
SmashFly
#LeadGenTA@cbrablc
© 2016 SmashFly Technologies, Inc.2 © 2016 SmashFly Technologies, Inc.2 © 2016 SmashFly Technologies, Inc.2
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Just in Time Hiring is Dead
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Companies that build
relationships earlier win
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12 18Number of Sources Candidates
Utilize Before Accepting an Offer
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Job Ad
TwitterGlassdoor
(SEO)
Referral
EventCareer Site
Job Ad
Employee
Stories
Event
Career Site
Career Site
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Job Ad
Glassdoor
(SEO)
Referral
Event
Career Site
Job Ad
Employee
Stories
Event
Career Site
Career Site
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Job Ad
Glassdoor
(SEO)
Referral
Event
Career Site
Job Ad
Employee
Stories
Event
Career Site
Career Site
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Job Ad
Glassdoor
(SEO)
Referral
Event
Career Site
Job Ad
Employee
Stories
Event
Career Site
Career Site
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Job Ad
Glassdoor
(SEO)
Referral
Event
Career Site
Job Ad
Employee
Stories
Event
Career Site
Career Site
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Job Ad
Glassdoor
(SEO)
Referral
Event
Career Site
Job Ad
Employee
Stories
Event
Career Site
Career Site
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2. Place talent network form in
apply flow
• Optional completion
• First step before apply process
• Simple contact information
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1,000 new leads a day
that can be nurtured in the
future!
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3. Treat events as long term lead
generators
• Campus
• Diversity
• Military
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1. Set expectations up
front
• Frequency
• Valuable Content
• Turn Off once in
Hiring Process
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2. Provide valuable content, not
just jobs
• Re-purpose marketing content (i.e.
industry white papers)
• Re-purpose TA content (i.e.
employee stories)
• Glassdoor reviews
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113,961 subscribers
CH2M June 2015Click through (CTR)
30
%
Opens
6%
On average 410 new
applicants per month
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3. Offer ways to apply throughout
• Secondary call-to-actions
• Relevant job offers
• Recruiter outreach
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• Email and SMS conversion rates
– What content works?
– Time of send
Clickthrough Rate: 5%
Conversion Rate: 1%
Clickthrough Rate: 25%
Conversion Rate: 10%
Clickthrough Rate: 12%
Conversion Rate: 5%
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• Email and SMS conversion rates
– What content works?
– Time of send
Clickthrough Rate: 5%
Conversion Rate: 1%
Clickthrough Rate: 25%
Conversion Rate: 10%
Clickthrough Rate: 12%
Conversion Rate: 5%
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• Pipeline health
– How many candidates do you have that are interested
and qualified?
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• Source of hire
– How do we
understand how
talent networks
contribute to
hires?
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Experienced Executive HourlyMilitary Diversity Campus Internal
Employer Branding
Job Marketing
SourcingSocial
SEO & PPC
Events
Career SiteLanding Pages
Mobile
Referrals
Job Alerts
Email &SMS
Content
Resume Mining
ATTRACT
NURTURE
ENGAGE
FIND
CONVERT
FINANCIAL ANALYSTS
JAVAENGINEERS
JUNIOR WEB DEVELOPERS
ENTERPRISESALES
SALES OPERATIONS
SEO
© 2016 SmashFly Technologies, Inc.36
Visit our blog:
blog.smashfly.com.