Revamp Your Content Marketing
Strategy in 90 Days
Prepare for the Semantic Web Eric Miltsch | DealerThinkTank .com | @dealerthinktank | #dttdallas
Today’s Takeaways:
• Change your content strategy
• Change what you measure
• Change your Internet team structure
• Improve your context & relevancy
To prepare for the Semantic Web.
You’re not a one-man band
People laugh at you.
4 Stages of Accepting New Ideas.
They ignore you.
They realize you’re real & want to fight you.
Then you win!
Dealers are not watching the ball.
Let’s Bust SEO Myths.
• SEO is dead
• We don’t need keywords anymore
• Social links are the secret sauce
• Links don’t matter
Create unique context & relevance!
Find questions. Know the meaning.
Understand intent. Give answers.
Google wants to…
To create ranking authority based on identity & personas
Google wants to connect the…
Things
Places
People
90 Day Website Organization Plan
Update Page Copy – 45 Days
Edit On-Page Elements – 30 Days
Set-up Conversion Tracking – 7 Days
Add G+ Social Links – 2 Days
Add Structured Data Mark-up – 30 Days
Get rid of your duplicate content!
Google gives you content ideas
Google gives you content ideas
Use all 20 tracking spots
Build G+ Authorship Attributes
Build G+ Authorship Attributes
Highlight data items.
Now. Go. Execute.
Thank you. Google me: Eric Miltsch @emiltsch | EricMiltsch.com