Some information about firm
-In 1989, Hayrettin Taşkıran,Businessman,founded Bereket Döner
- In 1999 start produce first meet stock and they produced every day 3 tons meat
-Now they have 32 restaurants and 2 döner factories..
The main purpose of this marketing plan
- To start a franchise system
- Bring to creative methods for this sector..
Target Group
Target Market: Try to be best brand at our sector with our new products and services.
Döner Man target market at Turkey: Every generation except for unhealthy people.
We have two type of meats(red and white)
- Also we have many different kind of döner style and also we are selling except döner this kind of
product :pizza,meatball,and any other type of sweets..
Distribution
- Our factory should be middle of restaurants and farmer’s way.Because we want to save time and money.
- We have speacial trucks.( All of trucks have to have freezer)
- We want to delivery our products right on time because time is very important for fresh meats.
Used media
- Some local channels at our restaurants’ region
-Distribute brochures to public places ( such us, Apartments,Hostels,any other small firms..)
-Some local radios
-Firm’s website
-POS advertisements, give away cards
Message (slogen)
-The firm’s message: ‘’Hiçbirşey insan sağlığından daha önemli değildir’’.(Nothing is
important than human health ).
-Slogen: ‘’Dünya döndükçe dönerlerimizde dönecek’’ ( During the world turns our döners
will turn, too )
The style, colours and atmosphere of advertising
campaign
-Healthy, Tasteful, Trustworthy and friendly
- You can eat our meats easily without fear
Time duration, frequency etc.
Time of the campaign: 01.05.2011. – 01.06.2011.
- Local channels at Turkey: Between 15:00 & 20:00
- Brochures: Continuously
- Radios: 12:00 & 17:00
- Firm’s website: Continuously
- ( www.donermann.com.tr)
- POS advertisements, give away cards: Continuosly
When and how will you measure the success of the campaign
- We will compare our financial condition before the advertisement and if our income increase then we can say advertisement was success.