- 1. Local and Ethical SEO Basics Nathan Ketsdever Bar Camp
Birmingham May 2nd 2009
2. Why Ethical SEO? 3. How did the Google algorithm come about?
4. Based on Academic model of citation 5. What does that mean for
me as a business person or blogger? 6. Ethical SEO: Links =
votes
7. Ethical SEO: Business Takeaway
- Google wants to deliver relevant (up to date) results to
users
8. What does google look to
- Site structure (Silos, trees, and ice cubes)
9. Ethical SEO: Deep links vs. Domain links
- Generally prefer deep links for a) users b) for Google
ranking
10. Ethical SEO: Choosing Blogs
- Drupal, Typepad, Blogger, Wordpress
- I would pick Wordpress for SEO
11. Ethical SEO: Competitive Intelligence
- Spy Fu (organic rankings + PPC spend)
- SEO Quake and SEO for Firefox
- SEO Book free tools+ SEO Moz toolset
12. Ethical SEO: Widgets
- Top posts (greater site stickiness)
- Facebook Connect (widget-ish)
- Skribit Widget (but you can integrate this into your own
blogging/content)
13. Ethical SEO: SEO Plugins
- SEO ROI (related content)
14. Ethical SEO: Keyword Tips
- Google search suggest (2 places)
- Price point, Seasonal, descriptive
- Group keywords (very important)
15. Ethical SEO: Linkbuilding
- Great hooks, great content
- Social Media (Squidoo, Hubpages, Work)
- Ego bait like interview, widget
- Widget (Sprout, Google Apps) or Badges
- Link bait (contrarian and/or funny)
16. Ethical SEO: Intangibles
- Is there a competitive disadvantage to linking to you?
17. Ethical SEO: Local SEO
- Yahoo Local and Microsoft Live Local
- Check out the BCS of Local SEO
- Local SEO competitive intelligence
18. Ethical SEO: Future of Search
- Universal search (content)
- Social/Social Networking (???)
19. What does SEO cost?
- $500 a month to $2000 is low end
- $50 per hour to $1,500 per hour
20. Ethical SEO Maxim: Practice Holistic SEO
- Usability, SEO practice, and Conversion
- Personalization/Nichification
21. Feel free to link generously
- Creativefusionmedia.wordpress.com
- Compassioninpolitics.wordpress.com
- Follow me on Twitter, Linked In, or Facebook.