@ManfredBo
APIdays Berlin: Day 2
Manfred Bortenschlager
I work at 3scale.netOut-of-the-box API Management
@3scale
APIdays BerlinMay 6, 2014
@ManfredBo2
3scale.net
Out-of-the-box
API Management
For API Providers
3scale.net
API Management
For Developers
www.apitools.com
apistrategyconference.com
apicodex.3scale.net
Education
Some of our customers:
@ManfredBo3
Session 1
The Elements Of An Effective Developer Program
Caroline Lewko
WIP
Adam DuVander
SendGrid
Manfred Bortenschlager
3scale
@ManfredBo4
Session 2
Developer Program Elements In Action
Cristiano Betta
PayPal
Tony Blank
context.io
Romain Huet
@ManfredBo5
Goal of developer programs
Make developers successful.
Developer Portal
Acceleration
Pilots / Case Studies
Community Building
Measure
Com
ms
Socia
l M
edia
Events
Evangelis
t
@ManfredBo7
Talk 1
Slides will be available on
http://berlin.apidays.io/
Caroline Lewko
WIP
@ManfredBo8
Talk 2
Adam DuVander
SendGrid
Slides will be available on
http://berlin.apidays.io/
@ManfredBo9
Talk 3
Manfred Bortenschlager
3scale
@ManfredBo
Evangelists as developer program drivers
Manfred Bortenschlager
I work at 3scale.netOut-of-the-box API Management
@3scale
@ManfredBo11
Overview
1. What is a developer evangelist?
2. Why do you need a developer evangelist?
3. What are typical evangeslist activities?
What is a developer evangelist?
@ManfredBo13
What’s a developer evangelist ?
Evangelism :=
Bringing the good news
Roles
@ManfredBo17
Source: Steven Pousty (@TheSteve0)
http://talks.thesteve0.com/
Attributes
@ManfredBo19
The trust equation
Source: Maister D. et al. (2000)
Trustworthiness =
Credibility + Reliability + Intimacy
Selforientation
Why do you need a developer
evangelist?
@ManfredBo21
Why do we need one?
Goal: Make developers successful.
Image Source: wikipedia
@RickyRobinett:
“Being Alfred”
(APIStrat Amsterdam)
Developer Portal
Acceleration
Pilots / Case Studies
Community Building
Measure
Com
ms
Socia
l M
edia
Events
Evangelis
t
Business
StrategyDigital
StrategyAPI
Strategy
Developer
ProgramEvangelist
What are typical developer evangelist
activities?
Image Source: http://exclusiveblend.files.wordpress.com
@ManfredBo26
@ManfredBo27
@ManfredBo28
I have no special talents.
I am only passionately curious.“
@ManfredBo30
Take-away
Developer evangelist is a new, unique job role.
Type and activities depend on wider strategy.
Integrated purposefully, evangelists can be very
powerful.
The main drivers of a developer program.
@ManfredBo
Evangelists as developer program drivers
Q&AManfred Bortenschlager
I work at 3scale.netOut-of-the-box API Management
@3scale
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