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Issue 5 | 2013
Building and Upgrading HotelsAfrica Moves to Meet Growing Demand
Greener VenuesSprouting Up in Africa and Beyond
INDABA 2013
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Prism Awards 02
South African Tourism Road Show 04
China Announces Plan to Increase Travel 04
IT&CMA China 05
INDABA 2013 06
BRICS Summit 07
Thai Tourist App 07
Best Cities Client Workshop 08
IMEX 2013 09
Corbins Tech Talk 10
Gauteng Travel Guide 10
AV Unlimited Delivers 11
Greener Venues 12
Building and Upgrading Hotels 18
Regional Spotlight: North West Province 26
Country Spotlight: Ghana 28
Event Greening Forum 31
Opportunities 32
Associations 34Directory Listings 36
www.theevent.co.za THE EVENT | 01
DISCLAIMER:Opinions expressed in The Event do not necessarilyrepresent the official viewpoint of the editor or thepublisher, while inclusion of adverts/advertisingfeatures does not imply endorsement of anybusiness, product or service. Copyright of thismaterial is reserved. While every effort has beenmade to ensure the accuracy of the informationcontained in this publication, The Event and/or itsemployees may not be held liable or responsiblefor any act or ommission committed by anyperson, including a juristic person, referred to inthis publication. It and they furthermore accept(s)no responsibility for any liability arising out of anyreliance that a reader of this publication places onthe contents of this publication.
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Publisher: Lance Gibbons
Executive Editor: Maya Kulycky
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CONTENTS
02
31
26
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NEWS
02 | THE EVENT www.theevent.co.za
The PRISM Awards recognise pub-
lic relations and communications
professionals who successfully in-
corporate strategy, creativity, and
professionalism into successful campaigns.
This year, the winners of the PRISM Awards
were exceptional announced at the 7 April
ceremony in Sandton, South Africa were ex-
ceptional, says Marilyn Watson, Chief Judgeof the PRISMS. We are often amazed at the
creativity, insight and return on investment
that consultants and practitioners have de-
livered to their clients. The 2013 results far
surpass this. says Watson.
Ogilvy Public Relations Johannesburg
was the winner of the 2013 overall PRISM
Gold Award for its Add Hope: Journey of
Hope campaign on behalf of KFC/Yum
South Africa. Ogilvy defeated 55 other pub-
lic relations consultancies, corporates and
other in-house public relations departmentswho submitted almost 200 campaigns for
the Award. Their campaign was exception-
ally integrated, combining traditional, digi-
tal and social media with above-the-line and
activations. Through R7-million in media
coverage in two months, Ogilvy PR achieved
a return on investment of 1:34. National, re-
gional and community media amplification
was delivered through 67 broadcast stories,
29 print features and articles and 24 onlinestories. Six earned five-minute mini docu-
mentaries were flighted twice weekly on
national TV. 1 831 new online conversations
were generated with over 4,3 million op-
portunities created to see the conversation.
This campaign showed an excellent under-
standing of the clients problems and op-
portunities, commented Watson, There
was sustained execution of the campaign,
with brilliant results!
Meanwhile, Retroviral Digital Communi-
cations won the Gold Award for Best SmallPublic Relations Consultancy. Retrovirals
niche is as a communication agency that
strives to support its clients business ob-
jectives and generate online word of mouth
spread for brands. The company is the re-
cipient of several PRISM Awards. Last year
it won two Gold Awards at the PRISMs - for
its Last Dictator Standing campaign it im-
plemented for Nandos and for the #Shoes
on Feet campaign it delivered for the PutFoot Rally Foundation.
We are often
amazed at
the creativity,
insight and
return on
investment thatconsultants and
practitioners
have delivered
to their clients.
The 2013 results
far surpass this.
PRISM AwardsPut Winning Campaigns in the Spotlight
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NEWS
www.theevent.co.za THE EVENT | 03
Gl Awr Wr
CATEGORY GOLD WINNER
- CAMPAIGN NAME
GOLD WINNER -
PR COMPANY
GOLD WINNER -
CLIENT
CATEGORY
SPONSORS
Community Relations Community Relations PR Worx PR Worx Zoom
Photography
Consumer PR for anexisting product
True Love, a MagazineRomance
Tribeca Public Relations TRUE LOVE magazine
TRUE LOVE magazine Add Hope: KFC Journey ofHope
Ogilvy PR Johannesburg KFC/Yum South Africa(YUM! RestaurantsInternational)
The RiverbedAgency
Environmental 49M Global Interface Consulting Eskom Eskom
Integration of Traditional &New Media
Johnnie Walkers OneBottle Liquor Store
AtmosphereCommunications, Society,Hammer Events, KingJames
Johnnie Walker(Brandhouse)
Blue Apple
Launch of a New Product Launch of HyundaiR1200LC-9 Excavator Ngage HPE Africa
NGO Campaign AddOption National AdoptionCoalition
Thelane TheatreProductions
PR on a Shoestring OREO: Celebrate the KidInside Us All.
Plato Communications Kraft Foods South Africa
Public Sector I Play Fair. Say No! toDoping
Tin Can PR SA Institute for Drug FreeSport
Social Media for PR Nandos #25ReasonsCampaign
Retroviral DigitalCommunications
Nandos Flair Bar
Sponsorship Sunfoil Sponsorship of Proteas Test Series Cricket
for the Season 2011/2012
Shirley WilliamsCommunications
Willowton Group Anglo American
Technology Launch of Waze App inSouth Africa
AtmosphereCommunications
MiX Telematics - Waze VirtualProductions
INDIVIDUAL CATEGORIES
Best Up-and-coming PublicRelations Professional
Brittany Preece - Cerebra AdVantage
Best Small Public RelationsConsultancy
Retroviral DigitalCommunications
AirportsCompany SouthAfrica
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04 | THE EVENT www.theevent.co.za
SOUTH AFRICAN TOURISMKicks O Road Show to All Nine Provinces
Announces Plan to Increase Travel
South African Tourisms Chief Executive
Ocer Thulani Nzima, is hitting the
road this year, visiting each of the nine
provinces to meet with provincial and
local tourism industry counterparts to discuss
tourism trends and to personally experience old
and new tourism products.
The Connecti9ns road show kicked o in
the Western Cape, where Nzima was hosted
The Chinese government has an-
nounced that it intends to increase
travel among its citizens a move
which could have a signicant
impact on destinations in Africa visited by
Chinese tourists. In a recently-released doc-
ument the government emphasized the im-
portance of travel as a way to enhance the na-tions economy as well as individual quality of
life. Outlines of the Chinese Citizens Travel
Initiatives 20132020, states specic steps
the government will take including:
building or expanding airports, highways,
hotels and attractions
increasing the amount of paid leave for
workers
increasing tax deductions for company in-
centive and conference travel
allowing schools to expand current travel
windows beyond summer and winterbreaks
by WESGRO to get rst-hand knowledge of thetourism products on oer in one of the worlds
most popular tourist regions. This three-day
visit included talks with city of Cape Town, West-
ern Cape provincial tourism authorities, and key
industry stakeholders. The tourism industry is
a ourishing and critical sector. But we need to
look beyond the numbers and refresh our un-
derstanding of the newest tourism products
and the latest trends aecting the industry. The
past year has consistently seen tourism growth
of over 10% from all of our markets. We need
to understand how we gear up to meet this in-crease and how we cater for any new trends in
tourist preferences and behaviour. This is why
our road show this year to meet our provincial
counterparts and tourism industry partners is
such an important project for us, said Nzima.
South African Tourism is visiting the prov-
inces, Nzima said, to experience these tourism
products and to get more exposure because as
a destination marketing organization, it is im-
portant that we better understand the products
we are selling.
According to Xinhua News Agency, a re-
cord 60,000 Chinese visited South Africa in
the rst half of 2012. Xinhua reported that
South African Minister of Tourism Marthinus
van Schalkwyk said, A total of 60,272 Chinese
visitors came to South Africa in the rst halfof 2012, representing a massive 68 percent
In recent years South African Tourismhas focused on promoting South Africa as
far more than a wildlife destination, one that
also oers rich lifestyle tourist attractions in
the areas of design, fashion, music and the
arts. The road show highlighted not just in-
ternational tourism, but the need to increase
domestic tourism as well.
We want every South African in every corner
of the country to experience the joy of being a
tourist in their own land. Domestic tourism ac-
counts for more than 70 percent of all tourists
in the country at any given time and domestictourism growth can only be achieved through
close collaboration and synergy between na-
tional government and provincial and local
tourism authorities, said Nzima. Tourism is
every South Africans business. Our industry
is a major driver of GDP growth. It creates and
sustains thousands of jobs and is the livelihood
of millions of South Africans. It is an industry
worth championing and protecting and we can
only do so as a strong tourism industry collec-
tive, concluded Nzima.
growth compared to the rst six months of
2011 and overtaking France as the countrys
fourth-largest overseas source market. Now,
tourism professionals will have the opportu-
nity to increase those numbers.
The plan calls for a 10% increase in domestic
and international travel during 2013. It also em-
phasizes sustainable tourism.Even without the government emphasis
on travel the Chinese travel market was set to
expand due to rising incomes and growing in-
ternet bookings. This was expected to lead to
a 15% increase in Chinese outbound travellers
from 2012-2017 according to forecasts by Euro-
monitor International. Business travel spending
is forecast to increase by 15.1% in 2013 to USD
$226 billion according to the Global Business
Travel Association (GBTA). Hong Kong and
Macau are the most popular destinations for
Chinese travellers, but non-Asian countries arerising in importance.
CHINA
SA Tourism CEO Thulani Nzima
The plan calls
for a 10 percent
increase in domestic
and international
travel during 2013.
It also emphasizes
sustainable tourism.
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www.theevent.co.za THE EVENT | 05
TOURISM EXPO BOTSWANA 2013 isa consumer and trade based market-
ing platform that will take place in
Gaborone, Botswana from the 13th-
16th August 2013. The theme for this years
expo is Bringing Travel/Tourism to the people
This years expo will see over 50 exhibitors from
within the region and international tourism ser-
vice providers spend four days marketing and
promoting their services and properties to the
local travel enthusiast.
Botswana being a landlocked country it is a
primary market feeder for tourism within the re-gion. Local travel enthusiasts travel extensively
outside the borders of Botswana and thereforeit is imperative to educate local potential travel-
lers and create awareness within the local travel
market of what services and products the re-
gional and international market has to offer.
FACTS ABOUT
TOURISM EXPO
BOTSWANA
Has over 2500 consumer visitors per an-
num Has over 200 trade visitors per annum
For Bookings and Enquiries Contact
Tel: +267 3185740 / 74069372 / 74902173
Email: [email protected]
Provides excellent and targeted marketingplatform for exhibitors to reach a specific
and direct target group such as high in-
come earners.
Provides excellent networking opportuni-
ties with the local trade market.
Over Half a million pula in trade was con-
ducted at TOURISM EXPO BOTSWANA
2012
ADVERTORIAL
13T-16TAuus 2013Gbr, Bown
IT&CMA China, the leading internationalMICE event in China, marked its seventh
instalment by welcoming 3,000 business
events professionals from sectors includ-
ing DMCs, PCOs, corporate travel and as-
sociations to Shanghai to explore business,
education and networking opportunities. The
Events Publisher, Lance Gibbons, was there.
IT&CMA China successfully showcased what
Asia has to offer and brought together buy-
ers and sellers in a fascinating environment,
Shanghai. Its clear that the infrastructure ex-
ists to support the goals of the region to attractindustry events.
The years event included new initiatives
implemented to strengthen the value proposi-
tion for exhibitors including a greater focus on
association buyers and corporate travel buyers,
enabling exhibitors to schedule up to 100% of
their appointments ahead of the event, and
delivering more Chinese buyers to the event.
This emphasis on the Chinese Buyers is what
IT&CM China is about. What makes IT&CM
Chinas value proposition unique from the oth-
er IT&CM events in Bangkok and India, is the
opportunity for exhibitors to explore business
potential with the Chinese market, said Dar-
ren Ng, Managing Director of TTG Asia Media.Organisers have also given the profile of
attending buyers a makeover. Dake Zhu, PCO,
PEO and Event Director of co-organiser CITS
International MICE said, Our exhibitors tell us
that they are also interested to meet with As-
sociation buyers and Corporate Travel buyers.
Thus, this year, the composition of Chinese
buyers will have a higher percentage of Asso-
ciation and Corporate Travel buyers.
Meanwhile, the event was also showcased
the 6th Annual TTG China Travel Awards where
59 of Greater Chinas best travel trade organi-sations were lauded for their achievements
over the past year.
20 organisations were first-time winners,
including American Airlines, Best American
Airline Servicing China. In the Resort Hotel
category, Banyan Tree Hangzhou clinched the
Best Resort in China, while Chengdu made its
debut as Best City in China (Leisure Travel),
positioning itself against other top destination
front-runners. Two of last years Best New Ho-
tels, Sheraton Beijing Dongcheng Hotel and
St. Regis Shenzhen, clinched the Best Business
Hotel in Beijing and Best Luxury Hotel in Shen-
zhen respectively.
This years awards also saw 7 previous win-
ners defend their titles Air China, Singapore
Airlines, Shanghai, Ascott China, Holiday Inn
Macau, The Garden Hotel, Guangzhou, andThe Venetian Macao-Resort-Hotel.
These organisations are undisputedly the
leaders of the industry. It is no mean feat to
stay on top in this competitive climate, said
Mr Ng.
For more information visit:
www.itcmchina.com
IT&CMA CHINAShowcases the Best of AsiasBusiness Events Industry
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A Showcase of Heritageand Culture Plannedfor
NEWS
The South African Tourism INDABA
2013, Africas top travel show, is set
to oer new innovations, opportuni-ties, and networking platforms for
the tourism trade and international buyers this
year to stimulate tourism business in a market
growing well above the rate of global growth.
Between January and November 2012,
South Africa attracted over 8.3 million interna-
tional tourists and had grown at 10.5% (against
average global tourism growth of 4% in 2012),
as the country continued to solidify its repu-
tation as a world-class leisure and business
events destination.
INDABA 2013, at Durbans Inkosi Albert Lu-thuli International Convention Centre, from 11
- 14 May aims to build on these gains.
Last years INDABA theme of Shaping
our Future Together - will again be the theme
at INDABA 2013, which will also have a strong
Heritage and Culture focus. The event is meant
to facilitate key introductions, business oppor-
tunities and exposure to hundreds of exhibitors
across the tourism spectrum. For the tourism
industry, INDABA 2013 provides the opportu-
nity to interact and forge strong business links
with some of the worlds top travel buyers.
Over 1,165 main and sharing exhibitors and
2,000 international and local buyers - 250 of
them top international buyers hosted by South
African Tourism - have already conrmed their
attendance at INDABA 2013.
A new addition at INDABA this year will be
a Heritage and Culture Pavilion located at the
Durban Exhibition Centre, which will showcase
South Africas world heritage sites, leisure of-
ferings, culture, art, design and music. The
pavilion is a major project undertaken by the
National Department of Tourism and South Af-
rican Tourism, in collaboration with the MOJAHeritage Collection, and it will be an exhibition
of some of the countrys best heritage and cul-
ture tourist oerings and distinctively South
African tourism products.
Our market research shows that travel-
lers are increasingly looking to experience the
unique, authentic, personal South African sto-
ries. They are looking to meet the locals, expe-
rience where they live, eat where they eat and
be part of the countrys culturally rich lifestyle,
while learning about the history of this great
country. The Heritage and Culture pavilionwill be an exciting addition to INDABA 2013
and we have also included a number of new
elements to the show this year which will be
of major value to buyers and exhibitors, says
South African Tourism Chief Executive Ocer
Thulani Nzima.
For more information visit: www.indaba-
southafrica.co.za.
INDABA 2013
The event is meant
to facilitate key
introductions, business
opportunities and
exposure to hundreds
of exhibitors across the
tourism spectrum.
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www.theevent.co.za THE EVENT | 07
BRICS Summit Puts South Africa in the Spotlight
The two-day 5th BRICS Summit, wel-
coming heads of state from member
countries Brazil, Russia, India, China,
and South Africa was recently held in
Durban, South Africa. The event, organised by
the South African Department of International
Relations and Cooperation, was the rst of its
kind in Africa.The Summit was an opportunity for South
Africa to boost its tourism, business travel,
and conference business. It also allowed for
the country to gain valuable experience host-
ing a high-prole, international event. The
Summit was not without hiccups. There
were several critical media reports noting late
starts, disorganisation and lack of communi-
cation, and headphone mishaps left delegates
frustrated and cast South Africa in a less than
favourable light.
However, Julie-May Ellingson, Chief Ex-ecutive Ocer of the Durban ICC, where the
event was hosted, noted that world-class fa-
cilities were called for - and delivered, despite
challenges with accreditation, securing addi-
tional technical equipment and food supplies,
and weather. She told The Event, With any
event of this calibre and complexity one can
expect a certain level of challenges. The key
challenge related to accreditation. Given the
high level nature of the event it was necessaryto implement certain security measures in-
cluding accreditation. The accreditation was
handled by the State Security Agency (SSA).
Unfortunately the delegates, particularly those
from the business community, were not made
aware of the accreditation processes which
led in some instances to delegates being de-
layed or refused entry. She added, It is also
our recommendation to clients, when hosting
complex events of this nature is to enlist the
services of a professional event management
company to assist with managing the myriadof logistical arrangements.
This suggestion was echoed by other indus-
try experts. Nina Freysen-Pretorius, National
Chairperson of the Southern African Associa-
tion for the Conference Industry (SAACI), says
that for an Inter-governmental conference like
BRICS the importance of the appointment of a
Professional Conference Organiser (PCO) and
other accredited suppliers is critical. SAACI
has been lobbying for a considerable amount
of time now for all government departments to
acknowledge credible and accredited suppliers.The lack of adherence and recognition by some
government departments of the importance at-
tached to using credible industry suppliers, has
in fact led to the formulation of the safety and
security bill. Also, if tourism is to be taken se-
riously, the manner in which either association
or inter-governmental conferences are hosted
needs to be professional, smart, friendly and
ecient. We really do have the resources and
skills and should be putting them forward sothat we are competitive and taken seriously. The
appointment and use of sub-standard suppliers
and conference organisers tarnishes our image
and impedes future job creation and growth
within this sector, she says.
Sue Gannon, General Manager of the
Exhibition & Event Association of Southern
Africa (EXSA) adds, It is always vital to use
a professional organiser and their creden-
tials should be thoroughly checked out be-
forehand. Have they ever done an event on
this scale before? And are they a memberof their industrys association be it EXSA
or SAACI? Both Associations have strict
Codes of Conduct and can assure whoever
uses their members of total professionalism
in putting on any large-scale event. In the
event of a production being too large for one
organiser, they would enlist other compa-
nies to pull-in expertise required to ensure
the show went on as planned. You will al-
ways get behind the scenes hitches, but the
most important thing is that front of house
doesnt see whats happening and problemsare xed quickly, quietly and eciently. How
will this happen? By using a professional
company who has experience and can call on
the right people at the right time to help nd
that solution quickly and quietly.
The Thai Tourist Police are pro-
moting an iPhone 'Tourist Buddy'
app. The free app, available at the
iTunes store, puts travel informa-
tion and safety advice at tourists ngertips.
The app is currently available only for
iOS devices like the iPhone and iPad, but
Tourist Police ocers say the app will be
available in the Android store "soon".
According to the iTunes page, "This app
acts like your Buddy. When you are lost orneed to nd travel places, you can use this
app for searching."
The app warns travellers in to be aware
of possible scams - a consistent complaint
of western tourists in Thailand. It names
the towns where this is a problem at the
moment and what types of operators to be
wary of, like jet-ski operators.
"Before renting, please make sure that
the jet-ski has insurance," the app report-
edly says, after stating that in Phuket, spe-
cically, rental companies and agents musthave insurance and be ready to show proof.
Want to Be Safe as a Tourist in Thailand?
Theres an App for ThatThis app acts
like your Buddy.
When you are lost
or need to fnd
travel places, you
can use this app for
searching.
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NEWS
Cape Town, South
Africa is the only
member of BestCities
on the Africancontinent.
BestCities
ClientWorkshop HeldDown Under
BestCities, the rst convention bureau
alliance, gathered executives repre-
senting international conferences
in Australia for the BestCities Client
Workshop 2013 from 9 12 April, hosted by the
Melbourne Convention Bureau (MCB).
Cape Town, South Africa is the only memberof BestCities on the African continent.
BestCities Global Alliance includes a net-
work of nine international convention bureaux
- Berlin, Cape Town, Copenhagen, Dubai, Ed-
inburgh, Houston, Singapore, Vancouver and
Melbourne - which are committed to a quality
assured convention bureau service charter.
An initiative of the BestCities Global Al-
liance, the workshop was attended by each
partner city and seven potential clients with the
capacity to bring approximately 11,950 delegates
to Melbourne with an estimated economic im-
pact of AUD $70 million.
In addition to business development and
networking forums, the workshop also included
site inspections of Melbournes world-classconferencing facilities and hotels, and a trip to
the Yarra Valley.
Responding to a survey, each executive said
they would recommend Melbourne as a con-
ference destination and would consider Mel-
bourne for a future event.
One delegate said that Melbourne had per-
fect conference venues, ease of transport, an
adequate hotel base and world-class food and
dining options and (the citys) conference fa-
cilities exceeded my expectations.
MCB Chief Executive Ocer, Karen Bolinger,said the Workshop presented a wealth of oppor-
tunities for Melbourne.
The clients who attended the BestCities Cli-
ent Workshop were from a wide range of elds
including aquatics and obstetrics, right through
to particle acceleration, veterinary science,
emergency medicine, microbiology and neuro-
physiology, Ms Bolinger said.
As Australias intellectual capital, Mel-
bourne excels in these elds and is home to
some of the worlds preeminent researchers,
scientists and academics, making it the perfect
host city for any one of these events.
During the Workshop we were able to
showcase these strengths, as well as the pinna-
cle of the citys conferencing infrastructure, theMelbourne Convention and Exhibition Centre,
and some of the states leading hotels includ-
ing all Crowns properties; InterContinental
Melbourne The Rialto; Hilton Melbourne South
Wharf; and Grand Hyatt.
Ms Bolinger concluded by saying that the
BestCities Global Alliance was an important as-
set to MCB.
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Announces New Hosted Buyer Online Tool
F
ollowing the successful test and roll-out
of a new single email inbox for hosted
buyers at IMEX America last year, the
IMEX Group is introducing the same
concept for all hosted buyers at IMEX in Frank-furt, Germany from 21- 23rd May.
The new online tool works by amalgamat-
ing all exhibitor communications to a given
buyer into an inbox on the IMEX website.
Buyers receive a single daily email alert di-
recting them to the online inbox which can
be searched by keyword, exhibitor name and
subject line. Appointments can be made di-
rectly from the messages within the inbox.
At the same time the buyers diaries have
been completely updated with a fresh new
user-interface reducing the number of clicks
to make an appointment from 7 to 3. In thisway, email volumes are greatly reduced for
buyers and appointment making is easier,
quicker and more productive.
Says Carina Bauer, CEO of the IMEX Group,
This is one of the most important online de-
velopments weve made for IMEX buyers in re-
cent years. It was warmly welcomed in the US
so we expect a similar reaction to its simplicity
and user-friendliness for our Frankfurt show.
We know that buyers are extremely busy and
the best way we can help them maximise their
business ROI from the show is to make plan-
ning and preparation as simple, targeted and
as quick as possible.
Other new innovations for buyers includea new Networking Hub on the show oor to
help them meet and nd peers, a new educa-
tional forum for corporate planners Exclu-
sively Corporate @IMEX, a redesigned educa-
tional programme including a new Research
Pod at the Inspiration Centre and hundreds
of new exhibitors from both established and
emerging destinations.
Last year IMEX in Frankfurt attracted just
short of 4000 meetings, incentive travel and
events industry hosted buyers from 71 coun-
tries. Total attendance over the three days,including trade visitors, was 14,143. Over
64,000 business appointments took place
between buyers and exhibitors during the
show, 40,000 of which were made between
individual buyers and exhibitors (the remain-
der being group appointments).
For more information visit: www.imex-frank-
furt.com/register.php
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10 | THE EVENT www.theevent.co.za
Gauteng Travel Guidethe Top Travel App inSouth Africa
Gauteng Tour-
isms first mobile app
has reached the num-ber one spot as South
Africas favourite free
travel app download.
The Gauteng
Travel Guide is pro-
duced by the Gauteng Tourism Authority and
Tourism Radio, and encourages all travel-
lers, domestic or international, to explore the
province. Travellers go where they like and
the guide goes with them, drawing their at-
tention to attractions, venues and activities.
A travel companion for exploring Gaut-eng, the Gauteng Travel Guide consists of
detailed travel information of more than 350
Points of Interest (POIs) across all Gautengs
regions. This includes approximately an hour
of audio content on some of the provinces
most popular tourist attractions.
Dawn Robertson, CEO of Gauteng Tour-
ism says that the organisation has made a
strategic decision to promote the diversity of
the provinces attractions and experiences on
the mobile platform in-line with staggering
local and international growth achieved andprojected for mobile. With 1.08 billion smart
phones in use globally, mobile penetration to
reach 96% globally by end 2013 and mobile
set to overtake fixed Internet access by 2014,
mobile cannot be ignored by destinations
and travel products as a premium marketing
and communications tool.
Gauteng Tourisms e-marketing manager,
Kay Robertson, says, Even though the app
has reached downloads in over 40 countries,
data shows that it is the domestic market that
is overwhelmingly interested in the GautengTravel Guide with 83% downloads recorded in
South Africa. This echoes Gauteng Tourisms
focus on the domestic market in the wake of
the global economic crisis, which has resulted
in the launch of the popular Im a GeePee
discount programme. Users of the Gauteng
Travel Guide will find convenient pointers to
and information on the attractions featuring
GeePee specials. She added that the Gaut-
eng Travel Guide will be maintained and ex-
panded to include even more attractions as
the province is rich with a wide range of qualityexperiences across all themes of interest.
One good contact made at an
event can often pay for the whole
trip! Yet, until recently, the way
most events managed this very
important component did not get much
thought. For decades, the name badge was
the principal networking tool. By chance, at-
tendees would notice a name badge, strike up
a conversation, and make a contact. Although
this works, there is much to be desired in this
haphazard approach.Fortunately, with the combination of so-
cial media and mobile technologies, there
is a plethora of possibilities to improve the
networking process. Meetings were the origi-
nal social media and mobile social tools are
a natural to path of development. And the
good news is that many of them are free or
very low cost!
Here are some to consider:
Bizzabo (Bizzabo.com)Price: Free
Bizzabo is a business discovery app designed
to help event organizers communicate with at-
tendees and attendees with each other. Plan-
ners can add their event (or import the details
from EventBrite) including logo, dates/times,
place, social media links, and agenda. A range
of promotional tools are provided includingDownload App buttons and QR codes to in-
clude at your event website and promotional
materials. There is an automatic scheduling
function to send out notices to social media
channels the weeks and days prior and during
the event with customized reminders to down-
load the app.
OleaPark(OleaPark.com)
Price: Freemium
This is another mostly free event guide social
networking app. Event organizers create anevent (dates, time, location, social links, etc.)
at the OleaPark website. Tools are provided
to promote the event with digital flyers, but-
tons and push messages (for a fee). A range
of analytic tools measuring attendee behavior
are also provided.
Qrious(Qriousapp.com)
Price: Free for attendees, exhibitors pay an
event fee to receive leads.Qrious is social discovery and lead sharing sys-
tem using apps and QR-coded name badges.
Event organizers enter the program informa-
tion and can import registration data from
RegOnline, EventBrite and other registration
systems. Badges are printed out for free with
individual QR codes. Exhibitors pay an event
fee to receive leads for the QR codes scanned.
There is no fee-per-lead and exhibitors can use
as many smartphone to their account as de-
sired. Attendees connect their social networks
to Qrious and can see who is coming to theevent. Qrious recommends who to meet, and
why, using attendees roles, goals for the event,
exiting social nets and specific business inter-
ests via the web and on their phones.
Corbins Tech Talk:Mobile Social NetworkingImproving the Attendee
Experience
Shhmooze(Shhmooze.com)
Price: FreeShhmooze is a smartphone app that matches
a name, interests and expertise to the faces
around you at a conference. Shhmooze high-
lights existing connections on LinkedIn and
Twitter showing attendees who they know and
recommendations on who to meet. Attend-
ees sign into Shhmooze with LinkedIn, Twitter
or Foursquare to create their profile. The app
doesnt rely on the conference organizer to cre-
ate the event.
These are just a few of the dozens of optionsout there. Most of the major event guide apps
are building in social media links as well.
Many of the full-featured networking com-
panies (such as Pathable.com, Presdo.com,
DoubleDutch.com; Eventium.net) have strong
mobile components. When mobile technology
and social media meet, the benefit is to create
richer and more valuable events by helping at-
tendees make the best connections possible.
This article was excerpted from Corbin's
March/April 2013 TechTalk Newsletter. To read
the newsletter or for more information visit:www.corbinball.com/techtalk/
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NEWS
AV UNLIMITED DELIVERSUnique 3D Mapping Experience
For most of the year Cape Town
City Hall sits empty, a grand dame
dreaming of better days, her stun-
ning architecture a reminder of a
time when function was always matched
with form. Samsung and The Event Produc-
tion Company (EPC) recognized the beautyof this aging queen and decided to give her
a digital facelift.
They made bunnies run across her walls
before drowning her under the sea and carry-
ing her off to a far away land filled with fairies
and wonder.
AV Unlimited was contracted by EPC
to undertake a 3D mapping project for the
Samsung Africa Forum 2013 in the main au-
ditorium at this lovely heritage site. Whilst
3D mapping has been done before in South
Africa only AV Unlimited is using Cooluxs
Pandoras Box Server System, making this a
truly unique project in South Africa.
WE HAVE THE TECHNOLOGY
The award winning Pandoras Box Server
System offers the best high performancelink between projection and digital imaging
compositing. The 3D rendering engine is the
most advanced technology in image warping
and blending.
A TALENTED TEAM
The AV unlimited team moved in with
surgical precision, projectionist Peet van
der Colff spent a day placing and lining up
the Barco HD 14 projectors. When he was
done the Coolux engineers Timo Wienhold
and Wadim Wall rolled in to start the warpingand 3D mapping process. When the warping
was complete there was not a pixel out of
position and the curves and flourishes of the
stunning architecture became part of the vis-
ual story. Even though it was a no smoking
building wisps smoke curled their tendrils
under the doors and then transformed the
room into the night sky littered with stars.
The job wasnt done there though. Light-
ing designer Phillip Chames then blended
the rest of the room into the video, creating
a seamless virtual experience. Phillip madethis process seem as simple as flipping on
a light switch.
To complete the exercise inside a work-
ing week, give or take a late night or three,
AV Unlimiteds sound engineer, the aurally
gifted Tumi Matlhaela matched the sound
to the enveloping video so that the audi-
ence could completely lose themselves in
a technological wonderland of sound and
vision. Performing artists Zahara, Cabo
Snoop and CODAs violinist Galina Juritz
were also grateful for the wash of soundthat gave their unbelievable talents extra
body and colour.
There was nothing but praise for the AV Un-
limited team, all of whom just shrugged, smiled
and said, Thats how we roll.
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12 | THE EVENT www.theevent.co.za
GREENER VENUESSprouting Up in Africa and Beyond
Le Ste
With so many conferences now
being held on the topic of
going green, its incumbent
on the venues hosting these
events to have green credentials of their own.
You cant stage an eco-friendly congress
in a centre thats a notorious blight on the
environment, so in their efforts to attract
such business, conference centres them-selves are becoming world leaders in envi-
ronmentally friendly functionality.
The Green Building Council of South
Africa (GBCSA) defines a green building as
one that is energy effi cient, resource effi -
cient and environmentally responsible, with
design, construction and operational prac-
tices that significantly reduce or eliminate
the negative impact of development on the
environment and the occupants.
That may sound a little nebulous, but
some increasingly common building prac-tices demonstrate that in practical terms.
The design and construction costs are di-
minishing as supply chains for green ma-
terials and technologies mature and the
industry becomes more skilled at delivering
green buildings, says GBCSA CEO Brian
Wilkinson. Operating costs fall through re-
duced energy and water consumption and
lower long-term maintenance costs. The
energy savings alone usually exceed any
cost premium in the construction within a
reasonably quick period.A report by the World Green Building
Council (WorldGBC) examined whether
it is possible to attach a financial value to
the cost and benefits of green buildings. It
concluded that they can be built at a com-
parable cost to conventional buildings and
the investment recouped through lower op-
erating costs. With the right design they can
create a more productive workplace, con-
firming that sustainable buildings provide
tangible benefits and clear business sense,
said Jane Henley, CEO of WorldGBC.African Agenda organises and hosts na-
tional and international conferences, and
its involvement with the Event Greening
Forum makes it an expert in cost-effective
sustainability through the choice of venue,
transport, accommodation, food and bev-
erages, conference materials, marketing,
communications and carbon offsetting.Managing Director Keith Burton says con-
ference greening trends vary from country
to country according to local social and
environmental factors. But some basic
criteria apply no matter where you are, he
says. The built attributes of a conference
centre are important and some things are
non-negotiable: recycling and waste mini-
misation efforts; energy-effi cient lighting
and water-effi cient restrooms, and perhaps
solar heating of water and heat pumps for
air conditioning.A conference organiser can reduce the
carbon footprint of their event by asking the
centres these questions:
Do they undertake sustainable procure-
ment by purchasing local goods and
services that benefit the community?
Is filtered water available instead of
bottled water? Can water stations of-
fer jugs of water and glasses instead of
plastic bottles? Are the menus sustain-ably designed and seasonal? Is pro-
duce locally sourced?
Can condiments like sugar be served
from bowls or jugs instead of individ-
ual packages?
Can linen napkins and metal cutlery be
used instead of paper and plastic? Is
food waste donated to food banks or
soup kitchens?
Is signage electronic to reduce the
need to print directional signs?
Is the centre located near transporthubs and hotels to reduce individual
transfers or buses to and from hotels?
Is a measuring, monitoring and evalu-
ation system in place so the organiser
can properly report back in post-con-
ference reporting?
Going green in Africa has some unique
aspects to consider, Burton says. In Africa
one must look at greening in a broader con-
text of sustainability. Already the long haul
flights for the delegates have enlarged your
carbon footprint. And green building prac-tices may not be well-entrenched outside
of South Africa, where they are common,
well-established and supported by the con-
struction industry, he says. There exists
huge potential to make a real, lasting differ-
ence with a conference sustainability effort,
but its not a simple cut-and-paste exercise
where tried and tested greening mechanics
from developed countries are simply applied
here. Care must be taken to show respect to
the local setting and its particular needs, and
to tailor any greening efforts accordingly.For example, in many African countries
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FEATURE
There exists
huge potential
to make a real,
lasting difference
with a conference
sustainability effort,
but its not a simple
cut-and-paste
exercise where
tried and tested
greening mechanicsfrom developed
countries are simply
applied here.
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FEATURE
14 | THE EVENT www.theevent.co.za
it is not possible to serve tap water, so bot-
tles are the only option. Recycling acilities
may be limited, so the common greening
efort o recycling is not possible. Organis-
ers should instead look or a locally realistic
dedication to sustainability, he says. Does
the centre use resources eciently? Does ittry to minimise waste and use renewable re-
sources? Does it employ local skills?
Leaving a positive legacy is probably
the most important way an organiser can
act sustainably in Arica, Burton believes.
They can do that by providing opportunities
to empower the local community and give
them access to new skills that they can ap-
ply long ater the conerence leaves town.
The International Association o Conerence
Centres (IACC), which represents 300 coner-
ence centres around the world, promotes envi-ronmental awareness to its member properties
and their clients. It does that by researching
and identiying practices with a lower environ-
mental impact and encouraging members to
adopt those practices. Its Code o Sustainability
includes 60 tenets spanning education, waste
management, recycling, water conservation,
purchasing, energy management, air quality
and ood and beverages.
IACC members measure their adherence
to those tenets annually, and those that
achieve 100% compliance qualiy or Plati-num Tier recognition. Conerence centres
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FEATURE
that achieve 85% qualify for Gold Tier and
75% earns Silver Tier.
One IACC Platinum conference centre is Bar-
nett Hill in Surrey in the UK. Its a four star prop-
erty close to London with 15 meeting rooms and
56 bedrooms, and a restaurant that uses locally
and seasonally sourced produce. Barnet Hill isrun by the Sundial Group, which has pledged to
make its carbon footprint as small as possible.
This commitment to providing environmental-
ly-conscious venues is a step in the right direc-
tion, and is what many companies are striving
for in an age where going green is both encour-
aged and rewarded, Sundial says.
Sundial oers green meetings packages
with several incentives. One unusual incentive
is that delegates who arrive by public transport
or car-share are given a 5 voucher to spend at
the bar. The Green Meetings Package is a free
upgrade to any normal meetings package, and
includes jugs of tap water instead of bottled
water, the option of collecting writing materials
rather than putting them on every desk, menus
using free range, locally-sourced ingredients
and tea and coee from Fairtrade.Another IACC Platinum winner is The Ban
Centre in Canadas Rocky Mountains, which en-
courages organisers to hold green meetings
by working with them to minimise waste, pur-
chase responsibly and educate delegates about
the environment. The Ban Centre also holds a
4 Green Key Award from the Hotel Association
of Canada, which assesses a propertys environ-
mental management, housekeeping, food and
beverage operations, conference facilities and
engineering, as well as its sustainable practices.
The award denotes industry leadership and
commitment to protecting the environment
through wide ranging policies and practices.
The Ban Centre is also a Green Leaf Eco-Rated
Member for adopting best practices for energy
eciency, resource conservation and pollution
prevention. The centre sends a lengthy GreenChecklist to potential customers suggesting
how to make their events greener. Suggestions
include: send notices to participants by email,
not post; considering attendance via telecon-
ferencing; ask participants to bring their own
stationery; print conference material double-
sided on recycled paper; encourage delegates to
carpool or to travel by an airport shuttle service
rather than renting a car. Leftover food and pro-
motional items are donated to local schools or
charities the Ban Centre supports.
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FEATURE
16 | THE EVENT www.theevent.co.za
Cape Town International Convention Centre
(CTICC) is already lauded for its green initia-
tives, and those will be enhanced through its
R690m extension.
The trio of architects awarded the con-
tract were chosen for their green creden-
tials. Billed as some of South Africas lead-
ing green architects, they are Piet Bakker of
Stauch Voster Architects, Anya van der Mer-
we of Van der Merwe Miszewski Architects
and Mokena Makeka of Makeka Design Lab.
Design criteria included integrating environ-mental, social and economic sustainability
within strict budgetary guidelines.
The architects are working with environ-
mental consultancy Arup on the project, with
Arup helping to establish the green specifi-
cations. Arup SAs Sustainability Consultant
Georgina Smit says different countries have
different green building guidelines, partly
influenced by local conditions such as the
climate. That means the ratings used to rec-
ognise green initiatives are not standardised
around the world and wont necessarily beunderstood in other markets.
Arup says the power to influence the fu-
ture of the built environment is a weighty re-
sponsibility, and shaping a sustainable future
particularly through the urban environment
will be one of the greatest challenges in the
21st century. To do that, it invests in research
to create better solutions, often in collabora-
tion with academic institutions. Its design-
ers consider future trends such as climate
change, and how a site or its surroundings
may be developed in the future.
The CTICC has already implemented
green strategies including the presence of
recycling bins, energy-saving light sensors
in conference rooms and bathrooms, and
power-saving motion sensors on eleva-
tors and revolving doors. The expansion
will include many more sustainable de-
sign features in the building process and
in the daily running of the centre. The
ultimate aim is to design and build one of
the leading green buildings in the world,
says CEO Rashid Toefy.The CTICC already has an environmental
task team to advise on environmental trends
and how to minimise its impact, and the ex-
pansion will further enhance its reputation
as a green event destination, Rashid says.
The CTICC also works with event organisers
to ensure that delegates understand the need
to minimise their impact, and offers custom-
ised packages to stage events that support
environmental values.
In common with other world-class green
convention centres, the CTICC encouragesclients to use tap water, provides waste sepa-
ration bins, runs an on-site waste separation
facility, is linked to the public transport sys-
tem and encourages delegates to stay within
walking distance, or use public transport and
car-pooling.
More than R2 million has been invested
in a building management system to help cut
the consumption of non-renewable energy by
5% each year and cut greenhouse gas emis-
sions by 5% a year until 2015, for an overall
reduction of 25% in both.
Grn G
Closer to home, the Sandton Conven-
tion Centre in Johannesburg has won an Im-
velo Award for the Best Energy Management
Programme and Best Water Conservation
Programme. Imvelo Awards recognise busi-
nesses that make a real, measurable and sus-tained contribution to responsible tourism.
Its green initiatives have also earned a Gold
classification from the Heritage Environmen-
tal Rating Programme every year since 2002,
in recognition of its reduced impact on the
environment. Sandton Convention Centre is
always seeking new ways to reduce its impact
and boost energy and resource conservation.
It uses less energy by switching off escala-
tors after the last event, better management
of lighting and air conditioning during set-up
and breakdown and during the actual events,limiting the number of doors open in the lob-
by to reduce air conditioning needs, and train-
ing the staff to use energy more sparingly.
Cans, paper, cardboard, plastic and glass are
recycled, and hazardous waste is delivered to
a hazardous waste fill site. To save water it op-
erates sensors in restrooms to switch off taps
and control flushing.
In a move that apparently bucks the green-
ing trend, city offi cials in Ottawa, Canada,
have scrapped a requirement that new build-
ings must comply with LEED criteria set bythe Canada Green Building Council. LEED
(Leadership in Energy and Environmental De-
sign) is a building rating system with 70 points
achievable in six categories: Sustainable Sites,
Water Effi ciency, Energy & Atmosphere, Ma-
terials & Resources, Indoor Environment and
Innovation and Design. Ottawa Council said
although it supports energy-saving and the
use of environmentally sensitive materials,
the LEED guidelines are too cumbersome and
expensive. Ironically, Ottawas new convention
centre is proudly boasting of achieving LEEDGold Status for its ecologically friendly design.
The centre, completed in 2011, features a cool
roof made of light-coloured materials to re-
flect excess solar heat and reduce demand on
air conditioning. Rainwater harvesting directs
rain to an underground cistern for reuse in
toilet flushing and irrigation. That has cut in-
door water use by 67% and landscaping use
by more than 70%, compared to conventional
buildings. During construction more than 94%
of the waste was reused or recycled, and steel
from a demolished building on the site was re-used to build the roof.
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FEATURE
Building and Upgrading HotelsAfrica Moves to Meet Growing Demand
Over the last decade Africas in-
frastructure has been expanding
steadily and the building and up-
grading of hotels has kept pace.
This year the hospitality industry in Africa has
received a boost from various multinational
hotel chains that have made commitments to
expand their footprint on the continent. The
Four Seasons, Radisson Blu, Marriott, and Pro-
tea Hotels have all invested in African develop-
ments. Others, like Premier Hotels and Sun
International, have upgraded properties. The
South African hotel group, City Lodge, recently
decided to venture into the rest of the continent
for the rst time with its entry into Botswana
and Kenya. Starwood Hotels has announced
that it will double its hotel brands on the Africancontinent by 2020.
Growing business ventures and Africas
economic expansion have had a signicant im-
pact on the business events travel and tourism
industries. Tourism destinations require leisure
hotels to meet the needs of this booming in-
dustry. Africa oers the opportunity for multina-
tional hotel brands to branch out and capture a
share of this growing market.
David Sand, Global President of the Society
of Incentive and Travel Executives (SITE) and
CEO OF UWin IWin says that new infrastructureis an essential driver of growth for the business
events industry. Eddy Khoza, Chairman of the
Federated Hospitality Association of South Afri-
ca (FEDHASA) says specically in South Africa,
upgrades in hotel properties make a huge con-
tribution to boosting the image of South Africa
as a destination of choice to the international
community. He notes that in South Africa this
MartinPettitt
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FEATURE
will simply be building on a positive trend that
resulted from the hosting of the 2010 World
Cup. Former FEDHASA Cape Association
Chairperson Dirk Elzinga says 45% of meetings
and conferences in Africa take place in hotels.
As this percentage is increasing, new hotels and
upgrades are vital. In order to keep up andgrow with the meetings and events industry
this growth has to continue, says Dirk. David
agrees, for sure some African destinations be-
cause of their short supply of room nights are
some of the most expensive destinations in the
world. Only way to solve this is to build till sup-
ply equals demand and rates normalise.
African hotel chains are mirroring their Eu-
ropean counterparts when it comes to features
that are being integrated into upgrades and new
construction. These trends include free Wi,
eco-friendly and green buildings, easy airportaccess and proximity, and eective loyalty pro-
grams. Technology, and keeping up with the
technical support needs of the industry is key.
It is vital for African hotels to be able to provide
the same level of technical support and capabil-
ity to organisers.
There are denitely regions within Africa that
are experiencing more growth in the hospitality
industry. According to both David and Eddy this
can be explained by the dierence in economic
growth rates between African states. However,
certain elements are critical for success. Eco-
nomic growth is fuelled by many things, but es-
sential for the events and the business tourism
sector is good government, safety and healthprograms, professional destination marketing
strategies and great tourism infrastructure,
says David.
An Inside Look at an Upgrade: A Conversation
with Graham Wood, Managing Director of
Tsogo Sun Hotels
Q: Tsogo Sun is joining the Elangeni and Ma-harani hotels in Durban. Why?
A: For many years Tsogo Sun has had a
Development of
the hospitality
industry is a direct
way to illustrate toglobal spectators
and investors that
Africa is a land of
opportunity.
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FEATURE
prominent presence on Durbans Golden
Mile, with the Southern Sun Elangeni,
Southern Sun North Beach, Garden Court
Marine Parade, Garden Court South Beach
and SunCoast Casino and Entertainment
World including the SunSquare and the
SunCoast Towers hotels, which oer ex-ceptional variety or leisure and business
alike. We believe in the city o Durban and
its potential as a world class business and
leisure destination and the reurbishment,
consolidation and relaunch o the South-
ern Sun Elangeni and Southern Sun North
Beach hotels into one magnifcent complex
Southern Sun Elangeni & Maharani re-
arms our commitment to Durban and is
directly in line with Tsogo Suns vision to
provide the greatest possible variety o
quality hospitality, leisure, gaming, and en-tertainment experiences at everyone o our
destinations.
Furthermore, our investment in the South-
ern Sun Elangeni & Maharani complex is a
direct response to the substantial investment
into the revival o the Durban beachront
promenade by the eThekwini Municipality,
which has seen the destination being upgrad-
ed and we are proud to be a part o it.
Q: Do you think this will give the combinedhotel a competitive advantage in Durban?
A: The investment o R220 million into the
complex has created a property that is aspira-tional, modern and elegant, while retaining the
heritage that is so much a part o these two leg-
endary hotels. This, combined with the variety
and choice and the ideal location o the property
on the Golden Mile and in close proximity to the
International Convention Centre, Moses Mab-
hida Stadium and Durbans fnest beaches, will
make it an obvious choice or both business and
leisure travellers.
Q: How do you think this joining together
will beneft clients o your hotel, and businessevents clients in particular?
A: The key beneft o combining these twoiconic hotels is the increased variety and
choice that guests will enjoy. Whether a
guest is travelling on business, leisure or as
part o a conerence, they can enjoy the va-
riety o restaurants, recreation and business
acilities across the entire mega complex.
The hotel seamlessly combines business
and pleasure into a single destination. With
a seamless check-in, one point o contact
and a vast variety o restaurants, conerence
acilities and leisure choices, guests can
make use o all acilities in both towers andreceive one bill at the end o their stay. There
are a choice o 734 rooms to accommodate
even big groups o conerence delegates, 15
conerence rooms oering multiple confgu-
rations that can cater or 12 to 500 delegates
and a selection o eleven restaurants or
lunches, aternoon snacks, fne and casual
dining, and, in Phase 2, a luxurious Camelot
Spa. The sheer variety o restaurants and
their aesthetic and culinary appeal means
that guests are spoilt or choice and have no
need to leave the hotel, making planning andpayment o conerence packages hassle-ree.
Were also very excited that, in the third
quarter o this year, the historic Raes area
will be transormed into a multipurpose ven-
ue on top o the Maharani Tower, which will be
available or conerences, launches, themed
evenings and a myriad o other events with
breath-taking views.
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RECEIVEOUR E-BOOKS
PHONE: +27 21 674 0646 FAX: +27 21 674 6691 EMAIL: [email protected]
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PhotographSouthAfrican
Tourism
EVENTS
MayAFRICAN RENAISSANCECONFERENCE4-5 May
Johannesburg, South Africa
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Cape Town, South Africa
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1819 MayJohannesburg, South Africa
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East London, South Africa
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Cape Town, South Africa
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31 May-2 JunArusha, Tanzania
JuneWATERTEC AFRICA 20131 Jun
Johannesburg, South Africa
PUMPS, VALVES AND PIPES
AFRICA 20131 Jun
Johannesburg, South Africa
COMRADES MARATHON20131 Jun
Durban, South Africa
69th IATA ANNUAL GENERALMEETING AND WORLD AIRTRANSPORT SUMMIT
2-4 JunCape Town, South Africa
17th FOODAGRO 20136-8 Jun
Dar Es Salaam, Tanzania
17th ITELEXPO 20136-8 Jun
Dar Es Salaam, Tanzania
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EVENTS
INTEGRATED MARKETINGCOMMUNICATIONCONFERENCE10 -11 Jun
Cape Town, South Africa
CONNECTING WEST AFRICA11-12 Jun
Dakar, Senegal
FINANCIAL PLANNINGINSTITUTE ANNUAL
CONVENTION 201311-12 Jun
Johannesburg, South Africa
MARKEX 201311-13 Jun
Johannesburg, South Africa
LAB AFRICA11 -13 Jun
Johannesburg, South Africa
AFRICA MEDIA BUSINESSEXCHANGE18 Jun
Nairobi, Kenya
IOSH BUILDING APROFESSIONAL FUTUREFOR HEALTH AND SAFETY18-19 Jun
Johannesburg, South Africa
IFSEC SOUTH AFRICA
18- 20 JunJohannesburg, South Africa
4th EASTERN AFRICAOIL, GAS & ENERGYCONFERENCE18-21 Jun
Nairobi, Kenya
3rd ANNUAL ITINFRASTRUCTURE AFRICASUMMIT 2013
20-21 JunCape Town, South Africa
6TH SOUTHERN AFRICANAIDS CONFERENCE 201321 Jun
Durban, South Africa
DIGITAL SERVICES AFRICA25-26 Jun
Johannesburg, South Africa
THE AFRICA TRANSPORT &INFRASTRUCTURE SHOW201324 - 27 Jun
Johannesburg, South Africa
AVIATION OUTLOOK AFRICA24-27 Jun
Johannesburg, South Africa
WORLD ASSOCIATION FORCO-OPERATIVE EDUCATIONS201327 Jun
Durban, South Africa
IFES WORLD SUMMIT 201327-29 Jun
Cape Town, South Africa
SOUTHERN AFRICANINTERNATIONAL TRADE
EXHIBITION (SAITEX)30 Jun
Midrand, South Africa
AFRICAS BIG SEVEN 2013(AB7)30 Jun-2 Jul
Midrand, South Africa
AIPC ANNUAL CONFERENCEAND 54th GENERALASSEMBLY
30 Jun-1 JulCape Town, South Africa
JulyEDUCATION WEEKCONVENTION & LEARNINGEXPO
4-6 JulJohannesburg, South Africa
EAST COAST RADIO HOUSE& GARDEN SHOW 20137 Jul
Durban, South Africa
3RD WORLD CONFERENCEON YOUTH & COMMUNITYSERVICE CONGRESS8-13 Jul
Johannesburg, South Africa
KENYA HOSPITALITY TRADEFAIR 201311-13 Jul
Nairobi, Kenya
MEDIATECH AFRICA 201317-19 Jul
Johannesburg, South Africa
THE WORLD OF DOGS AND
CATS & PET EXPO (WODAC)19-21 Jul
Midrand, South Africa
HOMEMAKERS EXPO25-28 Jul
Port Elizabeth, South Africa
19TH IPM WOMENSCONVENTION26 Jul
Durban, South Africa
KITE 201326 Jul
Durban, South Africa
THE BABA INDABA CAPETOWN26-28 Jul
Cape Town, South Africa
SAACI 2013 ANNUALCONGRESS & EXHIBITION
28-30 JulPort Elizabeth, South Africa
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REGIONAL SPOTLIGHT
The mainstay of the
economy of North
West Province
is mining. The
Rustenburg and Brits
districts produce
94% of the countrys
platinum, which is
more than any other
single area in the
world.
South Africas North West province
lies on the Botswana border, fringed
by the Kalahari Desert in the west,
Gauteng to the east, and the Free
State to the south. It is known as the Plati-
num Province for the wealth of metal it has
underground and also as The Texas of South
Africa because it is home to some of the larg-est cattle herds in the world.
The mainstay of the economy of North
West Province is mining. The Rustenburg and
Brits districts produce 94% of the countrys
platinum, which is more than any other single
area in the world. North West also produces a
quarter of South Africas gold, as well as gran-
ite, marble, fluorspar and diamonds.
In recent years the North West tourism
board has put the diverse cultures and deep
history of the province in the spotlight. The
board has set up various cultural hubs includ-ing the Mphebatho Cultural Museum in Moru-
leng Village, the Lesedi Cultural Village and the
Buya Zulu Cultural Kraal.
YOU NEED TO KNOWABOUT
The Nedbank Golf Challenge
This local golfing tournament has becomea global event. This year the Nedbank Golf
Challenge will take place from 5-8 December
at the Gary Player Golf Course. This event is
known for hosting some of the worlds great-
est golfers, including Jeff Sluman, Sandy Lyle
and Tom Watson.
KEY VENUESun CityNorth West has a number of major tourist at-
tractions, including Sun City and the Palace of
the Lost City, the Pilanesberg National Park,Madikwe Game Reserve and the Rustenburg.
NORTH WEST PROVINCE
T Pla Prn
SATourism
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REGIONAL SPOTLIGHT
In recent years the North West tourism board
has put the diverse cultures and deep history of the
province in the spotlight. The board has set up various
cultural hubs including the Mphebatho Cultural
Museum in Moruleng Village, the Lesedi Cultural
Village and the Buya Zulu Cultural Kraal.
Nature Reserve.Located deep in the North West bushveld
Sun City offers entertainment, golf, gam-
bling in addition to numerous conference
and event venues. With four different hotels
to choose from, Sun City has world class fa-
cilities to suit every traveller. Sun City works
in conjunction with the Pilanesberg Nation-
al Park offering game viewing and businessspecials for corporate retreats.
POPULATIONJust over 3.5 million people live in the
North West province, according to statis-
tics South Africa.
CLIMATEIn the summer the North West is characterized
by hot, sunny days. The temperature ranges be-
tween 22 to 34 degrees. In winter the days are
warm during the day but in the evenings thetemperatures range between 15 to 22 degrees.
Gary Bembridge
SA Tourism
SA Tourism
Derek Keats
Flicker atishp
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COUNTRY SPOTLIGHT
GHANAIln Pea
Akwaaba is
an expression
you will hear
several times
daily as you
travel through
Ghana. It means
welcome! and
you will be.
- Ghana Tourism
Ghana is Located on the Gulf
of Guinea, only a few degrees
north of the Equator, giving it
a warm climate. This beautiful
country is bordered by Ivory Coast to the
west, Burkina Faso to the north, and Togo
to the east. The country encompasses flat
plains, low hills and a few rivers. The coast-
line is mostly a low, sandy shore backed byplains and scrub and intersected by several
rivers and streams while the northern part
of the country features high plains. Known
as the land of sunshine the country has
become popular with visitors for its beau-
tiful beaches in the south and majestic
wildlife parks in the north. The countrys
economy is dominated by agriculture,
which employs about 40 % of the working
population. Ghana is one of the leading
exporters of cocoa in the world. It is also
a significant exporter of commodities suchas gold and lumber.
ACCRA INTERNATIONAL CONVENTION
CENTRE
The Accra International Convention Center is lo-
cated in the Christiansborg, an area in the capi-
tal of Accra. The centre is central is close to a
number of important locations such as the Par-
liament of Ghana, the Accra Sports Stadium, the
Independence Arch and the Black Star Square. Itis the foremost conference center in the country
and contains a 1600-seated hall called plenary
hall. This conference center is the most impor-
tant meeting venue in Ghana, and often plays
host to important international gatherings.
THE BAKUTUE FESTIVAL
This world famous festival literally translates to
mean opening up of the Benya Lagoon into thesea Bakatue symbolizes the beginning of the
Key Venues
You Need to Knowabout
Flicker Noramorgan
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COUNTRY SPOTLIGHT
fishing season, a central part of the economy.
Fishing plays a central role in the life of the peo-
ple of Ghana and this festival aims to showcase
the produce of the region. Most hotels and re-
sorts in around Ghana travel yearly to this fes-
tival to not only source fresh produce but see
what organizers will showcase. The festival pri-marily takes place in Elmina on the first week
of July and this year will include a chefs tasting
known as a Dubar of chiefs as well as a color-
ful regatta show. The soleman net casting cer-
emony that opens the show is symbolic of Gha-
nas history and plays homage to the fisherman
and women over the centuries. The casting also
symbolizes the beginning of the fishing season
with the catch being offered to the areas deities.
Ghana has twelve airports, six with hard sur-faced runways. The most important are Koto-
ka International Airport at Accra and airports
at Sekondi-Takoradi, Kumasi and Tamale that
serve domestic air traffi c. There are also some
commercial airlines running domestic flights
between the major cities in Ghana.
25,199,609 in July 2013 according to The CIA
World Factbook
Ghana has a tropical climate. The eastern
coastal belt is warm and comparatively dry,
the southwest corner, hot and humid; and the
north, hot and dry. Rainy seasons are from
April to June and September to November. The
dry season runs from November to March. Jan-
uary to February has the most sun but is not
necessarily the best time for filming due to the
high fog, which sometimes reduces visibility to
as low as fifty metres.
Getting to Ghana by Air
Population
Climate
Elizabeth Cloke Josephine Cross
Elizabeth Cloke
Flicker John & Clare
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A WAY WITH WASTEat the Flamjangled Tea Party
This year the Flamjangled Tea Party
in Durbanville, South Africa, was
more than a musical and per-
formance experience. It was an
event that made going green beautiful.
Ofir Azenkot, Organizer and Co-Owner
of Flamgangled Tea Party and Site Manager
for Rocking the Daisies, attended the very
first Event Greening Forum meeting. That
meeting prompted him ask an important
question: Were there any materials being
thrown away after expos? Could they becollected and used? The answer was yes.
Ofir decided that the Flamjangled Tea Party
would use them.
He worked out the logistics with the
CTICC for collecting materials from the Pae-
diatric Cardiology Conference and the Design
Indaba, and from those materials created
useful and artistic installations at the Flam-
jangled Tea Party.
We managed to build a small stage and
two DJ podiums with the materials, says Ofir,
and also three archways, and we built a mas-sive elephant in the shape of a teapot. The
elephant is actually brilliant, its beautiful.
Nearly all of the decorations for the event
(95%) were made of recycled materials.
Ofir says they didnt get much mate-
rial from the Design Indaba because very few
items were thrown away at the end of the show,
But the whole greening thing is not a selfish
thing, its looking at the big picture. It shows
how much we can divert from landfill and what
we can build with it.
It wasnt only venues that played a part inthis recycling effort. Scan Display, says Ofir,
gave about 1000 square meters of carpet to
us. We carpeted one of our venues and the
kids tent (it was a green tent so we gave them
a green carpet). We also carpeted our stage.
In addition, for the front of house where the
lighting and sound people sit, instead of ply-
wood, the Flamjangled Tea Party made it look
like a house and used the carpeting for a roof
for that structure.
Ofir says, I will most definitely do this
again, weve already been in touch with the
CITCC and we will collect waste from an eventthere at the end of April. We plan to use some
of these materials to build some flooring and
shelving, and recycling bins, for underprivi-
leged nurseries.
FIRST CONFERENCE A SUCCESSThe Event Greening Forum (EGF) hosted
its inaugural Conference on 18 February 2013.
It was a well-attended event, attracting people
from across the Southern African events indus-
try. Based on its success, the conference will be-
come an annual fixture on the EGFs calendar.We decided to host the event to tie in with
Meetings Africa, the continents leading busi-
ness tourism show, in order to attract people
from the business tourism sector. South Af-
ricas tourism sector is leading the way in pro-
moting responsible development. This is what
we the EGF - are trying to do too; promote
responsible development in South Africas
events industry says Justin Hawes, the Chair-
person of the EGF. It worked well, as we had
a good turn-out and positive response to the
conference content.Speakers at the event were: Climate Real-
ity Leader and founder of Food & Trees for Af-
rica, Jeunesse Park; documentary producer and
member of Biomimicry SA, Matthew Rosmarin;
and a 17 year old student from Cape Town who
has presented at events such as Sustain Our
Africa and Ted Youth, Mogamat Dayaan Salie.
The EGF is a non-profit entity that seeks to
promote sustainable business practices within
the local events industry, with an initial focus on
exhibitions, events, conferences and meetings.
For more information about the Event
Greening Forum or the Conference, pleasecontact Pippa Walker on pippa@eventgreen-
ing.co.za or 011 447 4777, or visit
www.eventgreening.co.za.
EVENT GREENING TRAININGDATES ANNOUNCED
The dates for 2013 event greening
training sessions have been confirmed:
14 May - Gauteng
23 May - Cape Town
11 June - Durban31 July Port Elizabeth
15 Aug - Gauteng
10 Sept - Durban
10 Oct - Cape Town
These are one day sessions, implement-
ed by sustainability experts Heritage and
Steadfast Greening. The cost is R750 per
person (EGF members receive a 10% dis-
count), which includes course materials,
refreshments and a light lunch.
www.eventgreening.co.za/training/
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OPPORTUNITIES
NOMINATIONS for the 2013 IAEE Awards
Deadline: 28 June
Each year, the International Association
of Exhibitions and Events (IAEE) rec-
ognizes and awards professionals in
the exhibitions and events industry for
their contributions. Industry professionals can
be nominated for any of the awards as long as
they meet the criteria outlined by IAEE. These
awards represent IAEE's highest honors andwill be presented at Expo! Expo! IAEE's Annual
Meeting & Exhibition.
The IAEE Awards Program is designed to
recognize those professionals who have made
outstanding contributions to the exhibitions
and events industry. As a member of the exhi-
bition and event industry community, we value
your opinion and invite you to nominate an
individual for one of these prestigious honors:
Pinnacle (Formerly Known as the William
Hunt Eisenman Award) Distinguished Service
Merit
Educator of the Year
Committee/Task Force Member of the
Year
Rookie of the Year
Outstanding Achievement in Industry
Leadership
Outstanding Achievement in Innovation
in Business Solutions
Reference sample nomination Outstanding Achievement in Marketing
& Sales
Reference sample nomination (Show
Management)
Reference sample nomination (Supplier)
Young Professional of the Year
This is your chance to recognize an indi-
vidual who has forged new ground within IAEE
and/or the exhibitions and events industry.
Nominate someone who has dedicated his/
her career to the exhibition and event industry,has attained outstanding achievement and/or
has contributed significantly to the profession.
Professionals may be nominated for any of the
awards as long as they meet the criteria out-
lined by IAEE.
Once nominations have been received, the
IAEE Awards Committee will discuss each can-
didates qualifications in depth, and the final
selection will be based on merit.
GENERAL GUIDELINES
IAEE staff are not eligible to submit nomi-
nations.
IAEE Awards Committee members are
not eligible for awards during their active
term on the committee.
Members of the IAEE Awards Committee
may submit names into nomination but
may not nominate an employee or em-
ployer for an award.
Current IAEE Board of Directors mem-
bers are not eligible for awards duringtheir term.
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OPPORTUNITIES
How to Enter
the Loeries!
EXSA has formed a partnership with the Lo-
eries to promote exhibition stand designs.
Entries are now open for the Awards, which
aim to recognise, reward, and foster creative
excellence in brand communications.
The final deadline for entries is 31 May andagencies or marketers throughout Africa and
the Middle East can enter their work.
NEW CATEGORIES THIS YEAR:
Effective Creativity Award This category
has been introduced to recognise the link
between innovation and business success.
To be eligible to enter this new category, a
campaign must have won a Loerie in the
past two years. That means winners from
2012 and 2011 are eligible, including Bronze,Silver, Gold, and Grand Prix.
New Voice Award Crafts New categories
specifically for non-English radio communi-
cation have been introduced for Writing and
Performance Crafts. Non-English radio en-
tries that have flighted may be entered in the
New Voice Award category or the main Radio
category, but not in both (as was allowed in
previous years).
A new Digital Craft category has been add-
ed for Best use of Technology.
For more information visit: www.loeries.com
1
2
3
Those nominees who do not receive
an award but do meet all eligibility re-
quirements will be carried forward for
two years for all awards except the Out-
standing Achievement in Innovation inBusiness Solutions and the Outstand-
ing Achievement in Marketing & Sales
Awards, which will be considered only for
the year in which they are nominated.
The IAEE Board of Directors must ap-
prove all award recommendations sub-
mitted by the IAEE Awards Committee.
IMPORTANT NOTE TO NOMINATORS
The Awards Committee is comprised of
a number of exhibitions and events industryprofessionals who may or may not be familiar
with the candidate you are recommending. To
assist committee members make the best se-
lection, please consider the following key ques-
tions and include as much material as possible
about your nominee:
Why is this person particularly notewor-
thy?
What challenges had to be overcome?
(Provide enough detail for the commit-
tee to ascertain if there was "above andbeyond" behavior exhibited).
If possible, provide metrics that quantify
results and help provide perspective.
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