Evolution of the Office of Enrollment Management at University of West Georgia

Or How Micheal Crafton May Be Somewhat Responsible for

Your Being Here Today

Goals of the Office of EM Five Basic Goals of the Office In Chronological Order Resulting in These Retreats

Goal # 1 Advisor to the VPSS for Enrollment

Management: Liaison, Communication Link among

Divisions, Units, Departments Bring Professional EM Concerns Participate in Student Services

Department Head Meetings

Goal # 2 Establish an Office of Enrollment

Management Office, Web Site, Organizational

Space A Locus of Organization Create Enough Fuss with Surveys and

Emails and Address at the General Faculty Meeting to Create a Presence

Goal # 3 Develop an Executive Committee

Committee as an Advisory Committee Representation from Every Campus

Sector Communicate Issues Respond to Problems Formulate Action Plans Effect Cultural Change

Goal # 4 Enactment of EM Cultural Change

Through Small Groups Numbers Committee First Year Programming First Year Seminar Group Academic Advising Committee Transfer Orientation Committee

Goal # 5 Develop an Enrollment Plan

Survey of Peer Enrollment Plans Alignment of Enrollment Targets and

Mission Plans for Achieving Targets Report on Targets Assessment of Process

Summary of Goals Goals 1 through 4

These Summarize Year One of the Office

They May be Characterized Developmental Multi-dimensional Reactive

Summary of Goals Goal # 5 Represents Shift from EM

to SEM Strategic Enrollment Management The Targets and Plans Once Set Will

Set Priorities for Resource Allocation Align and Focus Mission and Vision Clarify Market Niche Enhance Recruiting

Enrollment Target Decisions What Preparation is Necessary

before Making Decisions on Targets?

Data, Data, Data