A True Multichannel Customer Journey With usacd®
FACE TO FACE EMAIL MARKETING SELF DETAILING REMOTE DETAILING
Product efficacy
MSL SCREEN HCP SCREEN
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Product News
Product efficacy
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The HCP accesses content specially tailored for self detailing in the online channel.
4Eventually, the HCP can transition to a “live” remote call with an MSL to request some additional information.
5 The MSL can control the HCP screen and both can interact online to explore the content together.
7
The HCP receives a personalized, high open-rate email with links to the content.
3
During or after the call, the Rep can select some content or resource of special interest to the HCP for email delivery.
2
Interaction between the HCPand the Rep takes place in theiPad using compelling, relevantand interactive content to gather HCP’s interestsand deliver the right keymessages.
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HCP
SALESREP
SALESREP
CoBrowse
Content Repository
HCP
LANDING PAGES MSLHCP
Alternatively,the remote call could be the result of a previous appointment.
6
SALESREP
Multichannel orchestration
CLM
Customer Experiences That Transform HealthcareVeeva Level 4 Certified Multichannel Digital Agency
CLM Design & Programming From a carefully crafted CLM piece, up to a Digital factory approach for high throughput assignments
Be Relevant Intelligent content & flow
Responsive according to device
Content dynamically personalized to Veeva CRM profile
Gather Insights Rich, interactive content with data capture
Integrated surveys & target profiling
App-like interactions with feedback to Veeva CRM
Collect & Integrate Mobile and web integration with Veeva CRM
Real-time access to Salesforce from anywhere
Unify customer access and usage data across channels
Stay on Top Data input/output and systems integration via Salesforce API
Web pages and forms integrated into Veeva CRM
In-place content tracking
Orchestrate True end-to-end Veeva Multichannel Campaigns
Approved Email & CLM Integration
Call extension with new Veeva CRM Engage suite
Veeva CRM Approved Email Approved Email Template & Fragment design and programming
Veeva Vault Management
Veeva CRM Events Manager Approved email templates for invitation to private events
Landing & registration pages for public events
Veeva CRM Engage Veeva CRM meeting
Veeva CRM webinar
Veeva CRM for portals
Integrated Surveys & Target Profiling
Real-time Access to Salesforce from CLM
Dynamic Content Personalization
Interactive CLM Content
Approved Email & CLM Integration
Call Extension with Engage & Co-browse
In-place Content TrackingFor more information, please contact
Eva Trilles ([email protected]) or
call us at +34 936 354 500
Pl. Europa 9-11, 14th floor
08908 Barcelona
www.usacd.com