Social Marketing
@DaveWoodson 1
for Real Estate
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Yes, I know I look like….
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Well, I did a month ago
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NO
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Social Marketing
Why do marketerscare about social?Why Should you care about Social?
• 3 out of 4 Americans are using social technology• 2/3 of the global internet population visit social networks• Visiting social sites is ahead of personal email as the 4th most popular online activity• And, it’s growing at 3X the rate of the overall Internet
@DaveWoodson 8
Social Marketing
600,000,000+@DaveWoodson 9
Social Marketing
200,000,000 users
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Social Marketing
Over
100,000,000
users
• almost all fortune 500 are represented• great visibility no matter your size• great way to research competition and clients• SEO friendly links
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Social Marketing
Break it Down
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Social Marketing
Break it Down
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• 96% of all “millenials” have joined a social network
Social Marketing
Break it Down
@DaveWoodson 14
• 96% of all “millennials” have joined a social network• 48% of 18 to 34 year olds are on FaceBook
Social Marketing
Break it Down
@DaveWoodson 15
• 96% of all “millennials” have joined a social network• 48% of 18 to 34 year olds are on FaceBook• 28% of them check Facebook from their phone
Social Marketing
Break it Down
@DaveWoodson 16
• 96% of all “millennials” have joined a social network• 48% of 18 to 34 year olds are on FaceBook• 28% of them check Facebook from their phone
Social Marketing
Break it Down
@DaveWoodson 17
• 96% of all “millennials” have joined a social network• 48% of 18 to 34 year olds are on FaceBook• 28% of them check Facebook from their phone• the 35 and older crowd represents 30% of Facebook
Social Marketing
Break it Down
@DaveWoodson 18
There are 206.2 million registered internet users in the United States
Social Marketing
Break it Down
@DaveWoodson 19
There are 206.2 million registered internet users in the United States
71.2 % are on Facebook
Social Marketing@DaveWoodson
Average person on Facebook that engages a Business
20
Social Marketing@DaveWoodson
Average person on Facebook engaging a Business
21
•Logo & Information
• images and video
• Events • Pull in your blog feeds
The possibilities are limitless
Social Marketing
Listen
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Social Marketing
Listen
Engage
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Social Marketing
Listen
Engage
Share
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Social Marketing
Listen
Engage
Share
LISTEN
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Social Marketing
Broadcast vs. Interaction
•Engage
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Social Marketing
Broadcast vs. Interaction
• Engage
Sharing is
Caring
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Social Marketing
Broadcast vs. Interaction
• Interact
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Social Marketing
Broadcast vs. Interaction
• InteractIf you listen your friends will tell you
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Social Marketing
Broadcast vs. Interaction
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Social Marketing
Don’t be that Guy…
@DaveWoodson 34
Social Marketing
Don’t be that Guy…
@DaveWoodson 35
Social Marketing@DaveWoodson 36
Social Marketing
Don’t be that Guy…
@DaveWoodson 37
Social Marketing
Don’t be that Guy…
@DaveWoodson 38
Social Marketing
Don’t be that Guy…
Also Avoid….
OVER Sharing
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Social Marketing
Don’t be that Guy…
Also Avoid….
Tagging People in Bad Pics
@DaveWoodson 40
Social Marketing
Don’t be that Guy…
Also Avoid….
@DaveWoodson 41
Social Marketing
Don’t be that Guy…
Also….
Have a Filter
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Social Marketing@DaveWoodson 47
Contact Information:
twitter.com/DaveWoodson facebook.com/theDaveWoodsonLinked.com/in/DaveWoodson
(219)872-8000
ME