Webinar: July 27, 2011
Facebook.com/TabSite www.TabSite.com
Webinar
Mike Gingerich TabSite Co-founder
How to Run a Successful
Photo Contest on Facebook
Video Replay and Slides Available in 8-12 hours
Let’s look at… • Why Run Contests & Promotions • 5 Types of Facebook Promotions • How Promotions & Contests add value to Facebook Marketing
• Best practices for Promoting the Contest
• SECRET NINJA TIP!
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Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
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Can Promotions
On Facebook = Sales?
Webinar: July 27, 2011
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• Promotions and Contests draw people in to a page. It’s a reason to come.
The answer: YES! Research shows that persons who become a fan are more likely to purchase from that brand.
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
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Why a Promo? Reason 1:
• ENGAGEMENT INCREASES! •Likes, •Shares •Comments
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Why a Promo? Reason 2:
• Capture Leads!
• Email addresses are GOLD!
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A Facebook Sales Process
Fan Lead Nurture Customer
On Facebook Email Marketing
Fan: Use Facebook to grow fans with relevant engagement. Lead: Use promotions to capture email addresses on Facebook Nurture: Use email nurture campaigns to nurture and build trust Customer: Use strategic offers to culminate in new sales
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5 Primary Types of Facebook Promotions 1. Sweepstakes 2. 3. 4. 5.
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Sweepstakes
• Random winner
• Not skill based
• Enables email capture
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Sweepstakes
•Works for many
Industries
• Prize must be
relevant!
• Keep form short!
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Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
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View examples on Pinterest
Pinterest Board: http://smarturl.it/tabapps
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Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
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5 Types of Facebook Promotions 1. Sweepstakes 2. Deals and Coupons 3. 4. 5.
Webinar: July 27, 2011
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Deal / Coupon
• Like to Access • Enter to Access
• Simple Process • Can be Lead Capture • Can work for many Industries • Low barrier to entry
Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
Webinar Webinar B2C: • Coupon Code • Printable Deal B2B: • eBook • Webinar • Video • Event
PROMOTION IDEAS:
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5 Types of Facebook Promotions 1. Sweepstakes 2. Deals and Offers 3. Contests 4. 5.
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
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Contests
• Photo, Video
• Essay, Tagline
• More Engagement
• Better Qualifying
Of Entrants
• Fan or Judge Vote
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Contests
• Skill based, not random
• Voting determines winner
• Traffic from entrants
• Traffic comes from voters
• Inspires engagement
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Case Study
• Photographer • 24 Weddings • Couples want to win • 2 Stage Contest • Use a Like Gate • Vote 1x per day
bit.ly/FBphotocase
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5 Types of Facebook Promotions 1. Sweepstakes 2. Deals and Offers 3. Contests 4. Multi-Network Promotions 5.
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Where is your Audience? -Instagram? -Pinterest? -Twitter?
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Multi-Network
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Multi-Network
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5 Primary Types of Facebook Promotions 1. Sweepstakes 2. Deals and Offers 3. Contests 4. Multi-Network Promotions 5. Timeline Contests
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Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
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Timeline Contests Engage in the News Feed! • Get visitors to enter by - Liking - Commenting - Commenting with a Photo.
www.TimelineContest.com
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Timeline Contests Easy to run. No Budget needed. Types: 1. Like to Win 2. Comment to Enter 3. Trivia 4. Like & Comment 5. Comment with Photo
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smarturl.it/CompareContests
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Best Practices For
PROMOTING
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Understand: • Your Audience
• Their Pain, Passion, Needs
• BE HELPFUL
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DRIVE FANS and FRIENDS of FANS To the CONTEST TAB Via posts! This is how you “get traction”!
Webinar: July 27, 2011
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STRONGLY CONSIDER A TARGETED FB AD! • Reach EXACTLY your Audience • Create a Custom Audience • Use the Lookalike Audience
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Smart URL that is Mobile Friendly
https://www.facebook.com/SchwarzkopfProfessionalUSA/app_317355118338012
bit.ly/SmartURL
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Schedule Posts for Prime Times!
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POSTING PLAN OUTLINE:
1. Announce Upcoming Promotion via Facebook, Twitter, Blog, Google+, Email
2. Then announce the launch of Promo
3. Repeat Launch Announcement
“Reminder our contest is live!”
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POST OUTLINE cont.
4. Daily Reminder Posts
5. Update Status of Promotion Post
6. Nearing End Reminder Posts
7. Announce Winners Posts
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NINJA TIP!
1. Run a Timeline Contest
2. Export the Post Likes and/or Comments
3. Create a Custom Audience in Facebook Ad
Manager
4. Target that Audience with a Special Offer! Full Details: http://smarturl.it/ninjatip
Webinar: July 27, 2011
FREE EBOOK ON TIMELINE CONTESTS:
Get it at: http://smarturl.it/timelinecontest
www.Facebook.com/TabSite www.TabSite.com
Thanks for joining today!